The problem of content quality for modern websites is especially acute. Google has wised up, and you need to quickly adapt to new rails, otherwise you risk being left behind.
High-quality content is information material that meets the needs and expectations of the target audience, has a high degree of relevance, informativeness and practical value.
The theory seems clear, but in practice everything turns out to be not so simple. In the new podcast, Nikolay Shmichkov understood in detail the issues of content quality and sorted everything out.
Main topics of the podcast:
- Relevance and rewriting of content: how frequent text updates affect SEO.
- Problems of low-quality content: we analyze the consequences of bad content and ways to improve it.
- Key rules for creating content: we analyze the basic requirements for content 2023-2024 on the site.
- Web page design and structure: from color palette to UX.
- Adapting content for mobile devices: discussing the importance of mobile optimization and universal access.
- Trends and forecasts for 2024: changes in requirements and the impact of modern technologies on content creation.
Useful recommendations you will hear:
- How to distinguish bad content from quality content.
- How to make content relevant and useful to the user.
- How to correctly use the inverted pyramid principle.
- What are keys in the text and how to use them.
- Tips on design, choosing colors and fonts for content.
- What mistakes should be avoided when adapting mobile content.
- What is web accessibility and how to make content accessible to the user
- Branding tips.
- Forecasting future trends.
In just over 20 minutes you will learn all the most important things about the content of 2023-2024!
Listen to the podcast and learn how to create quality content for your website!
Content:
00:00 Introduction
02:32 Why sites “sank”, the main mistakes when creating content
03:59 Rules for writing content
09:36 Content design
18:40 Important points when creating content in 2024
20:24 Conclusions
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Content in Ukrainian
- detailed instructions
- webinars on website audits
- broadcasts with speakers
and much more!
More details:
/ @seoquickua
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