In this episode of Well-Oiled Operations, host Stacy Tuschl is joined by PR Expert Michelle Tennant to discuss how you can create a killer Public Relations Strategy using new insights and trends in 2023.
Michelle's extensive experience includes securing media coverage for her clients on renowned shows like The Today Show and Good Morning America. In this episode, she shares invaluable insights on gaining credibility and landing media features. Michelle also provides incredible resources for your PR journey. Get ready to dive into the industry's latest trends and updates for 2023.
Also in this episode:
Starting a TV network for the National Head Start Association
The difference between paid media and earned media
How to pick the right social platforms
First impressions are everything in public relations
How to leverage press and social media outlets
The importance of telling stories
The trifecta for a press person
Why the stories that you consume actually consume you
Content:
00:00 - Intro
03:27 - The difference between earned and owned media
12:13 - The importance of first impressions
07:35 - How to pick the right social media platform
14:35 - Leveraging your social media assets
19:06 - The importance of storytelling
27:45 - How important social media is to journalists
32:10 - Take what you can get when you can get it
36:20 - Outro
Connect With Michelle Tennant
Website: www.michelletennant.com
Facebook: / wasabipublicity
LinkedIn: / michelletennant
Twitter: / michelletennant
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