The talk deals with data mining, data privacy and the actions that we, as individuals, can take to protect our privacy online. Sun talks about the various software and applications that are trustworthy, and VPNs among other topics. Sun Knudsen is a privacy and security researcher. Being a technologist, Sun has devoted his time to understand the mechanisms of data-tracking and data-acquiring on the interwebs and works relentlessly through his youtube channel to educate and create ways for people to defend their data and privacy. Even creating the popular non-invasive analytics tracking website “Lickstats” for users ,based on this very idea. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx