Step 2 in my Marketing Funnel series is about how to create a powerful marketing message for your business or your product. This is critical as many marketing-related issues result from a simple assumption that people already understand exactly what you do, what you sell and how it can benefit them.
So, the goal of this video is to help you clarify a simple marketing message that makes it easy for customers to IMMEDIATELY understand what you do in a way that resonates with them.
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CHAPTER MARKERS:
00:00 - How To Create A Powerful Marketing Message
01:31 - The 3-Part Process
02:04 - Marketing Message Examples
04:30 - #1 The Problem
05:49 - #2 The Solution
06:26 - #3 The Result
06:39 - Putting It All Together
07:33 - Creating A Cohesive Marketing Message
09:08 - Assignment: - Create Your Marketing Message
11:55 - UP NEXT: How To Build a Great Marketing Website
Content by Rick Kettner
Produced by Kyle Trienke