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63 What is the relationship between risk appetite, risk attitude and entrepreneurship?

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RiskDoctorVideo

RiskDoctorVideo

Күн бұрын

Entrepreneurs face particular challenges as they seek to launch something new and innovative (and usually profitable). This clearly means they need to take risk. We've seen that risk-taking behaviour is influenced by both risk appetite (internal drive) and risk attitude (chosen position), so how do these two affect entrepreneurs?

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@congdothanh9316
@congdothanh9316 6 жыл бұрын
Risk appetite: Driver Risk Attitude: choice Risk capacity: The last resort Ríks tolerance: measure with thred
@Risk-Doctor
@Risk-Doctor 6 жыл бұрын
Thank you for this useful summary. Your first two are right - risk appetite is the internal driver of risk-taking, and risk attitude is your choice about how much we want to take in practice. But risk capacity is not really "the last resort" - it expresses how much risk the individual, group or organisation can handle before it becomes unable to continue operating. And risk tolerance is a measurable expression of risk appetite. It is more common to use the term "risk threshold" for this. It gives upper and lower boundaries for risk exposure around an objective - if risk exposure is inside these boundaries, we are "within risk appetite", but if risk exposure goes beyond the risk thresholds then we are "outside risk appetite". I hope this helps to clarify these important concepts.
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