I long for the day when I can drive a Jeep with no seat belts with a bear in the passenger seat, to work to drink Beer. Man the 70's looked awesome

This is, unquestionably, the manliest commercial ever!

The Revenant alternate ending

That brought a Tear, to my eyes !!! It reminds me of driving my Old Jeep in the Woods, with my Ex-wife in the Passenger Seat !!! Oddly enough, She was built just like that Bear !!! Good Times, Good Times !!! Lmao !!!

Sending the pull tab back into the can is golden. I remember doing that with Coke and all other brands of soda in the 70's. And hoping I didn't suck it down when taking a drink. Also, the pull tab in the can and shaking it when empty was my dad's cowbell for me to get him another Miller Lite. Good memories.

This is by far the most awesome commercial I have ever seen. I want a Hamm's based on this alone.

I love this commercial! I just found an old distressed Hamm’s beer can with pull top on our beach here in CA. I had been singing that sky blue water song for months prior. I think I summoned or manifested. It really blew my mind. It’s now on my mantle. Crazy!

As a kid we used to take those pull tabs and string them together to make make-shift curtains for forts and tree houses. Those were simpler times.

I love how the bear keeps sampling the driver with its tongue and how the driver occasionally looks at the bear and laughs with secret dread and fear.

Refreshing as the land it comes from. Man I love hamms! I like to have about 6 and watch this and sing along. Its a good feeling.

Beer, Bear and a Jeep....life was good in the 70's.

This is the best commercial I have ever seen

The only thing that could make this cooler would be if the bear was driving.

I remembered that song from 40 years ago. It had been stuck in my head all this time. I have fond memories of turning 21 and drinking Hamms. And yes, drinking and driving without a seatbelt. Somehow they were still good times I think.

If I owned my own microbrewery and made a TV commercial, I would totally rock a bear in a jeep.

This commercial so perfectly encapsulates the early 70s of my childhood. God, what a great time to be alive especially after the Vietnam War.

I can't believe they showed - twice - this dude dropping his pop top back into the can! When I was a boy in the '70s we were all warned not to do that so we wouldn't accidentally choke on the thing.

I think I might reach for a Hamms tomorrow, my local grocery store sells it.

Pure swill, my favorite kind of beer. I'm drinking two Hamm's right now.

I am now showing this commercial to friends in the U.K. & summing it up with "this is 1970's America." 🤣

I cant stop watching this

I drink hamms because of this forgotten gen.I miss the old school life and I wasnt a thought when this was made. What happened to man these days?

0:47 he almost throws the tab on the ground but remembered to put it In the can for the commercial

One of the best Hamm's Beer adds.

This is the greatest commercial ever

The man with the bear was Earl Hammond. I met him and his wife Liz in 1989 when the lived in Descanso, CA.He was an amazing animal trainer.

man earned his lifetime Man Card with that Bear while drinking and Driving Hamms

Lol I want this to be my ringtone

HOLD UP. Folks back in the day used to drop the pull tab into the freshly cracked beer??!?!

That dude was so wasted he thought the bear in his jeep was a hot blonde.

Lol. So what was more dangerous in the commercial? driving without a seatbelt in a jeep in the forest with a huge bear in the passenger seat or giving beer to loggers who appear to be still on the job. Lol

Old enough to remember this ad. And old enough to remember pull tabs haha!

That handsome actor is Earl Hammond, owner-trainer of the bear, his dark hair dyed blond and his beard shaved off. Earl wrote a book entitled "Elephants in the Living Room, Bears in the Canoe," which is a fascinating account, full of photos of his life in a vintage farmhouse with his family and a myriad of "wild" animals, like an elephant, a chimp, an owl, and more. The book is out of print, but still available on Amazon.

For years I tried (in vain) to explain the glories & majesties that were the 70s to my kids: macrame, shag carpet, wood paneling.....but I need not worry anymore. I can just show them this commercial and it all became painfully obvious, the 70s ruled! "warm, wet, clear?" Really? This has got the machismo factor of 11 (on a scale of 1-10). I feel more manly having watched it. If I show this to my kids I suspect they will accelerate through puberty and become men in a matter of minutes. Don't question it, believe it.

I thought I had dreamed there was a mid-70s Hamms ad with a live bear and some guys outside, that didn't use the famous "From the Land of Sky Blue Waters" song. AND HERE IT IS!!!!

Hamms. The bear you've been looking for :-).

I can't find it that often where I live, but when I do, I buy and drink it solely on the fact there was a jeep in the commercial lol

That's how I used to party...get drunk with a Grizzly Bear and see what happens!

Driving a Jeep with a bear in the passenger seat,you gotta love the 70's.

Great commercial

The bear is thinking:"I just wanna eat one of these hoomins and wash it down with beer!"

notice there was no "Please Drink Responsibly" warning

Notice he put the pop-top tab back into can before drinking. Pull tabs were discontinued primarily because too many ended up in water ways and fish and waterfowl were attracted to and swallowed the tabs.

Hamms definitely always had the best commercials

I love this song. "Hamm's is the BEER!!!!"

So I got a Jeep, now all I need is a bear

that's is what everyone did with pull tabs not just with beer but cokes too

Greatest Commercial ever!

Dude's drunk as a sunk doing 60+ out in the middle of the woods with a bear in his jeep and putting the tab in his beer! No regard for safety! lol

The beer, the bear, what a combo!!!

It's beautiful!!

check out the book "Elephants in the living room, Bears in the canoe" for this actor/trainer and family

This is the most 70s commercial that's ever existed

For the people who noticed the actor dropping the tab in the can. They had to stop doing that after this commercial because of complaints. Re: "Elephants in the living room; bears in the canoe."

Featured on the DVD: Colorshop: 100 Vintage TV Ads, Vol.1

I can remember when this was filmed. It was filmed in Hyampom, California at Jack Beebe‘s lumber mill. I think the jeep belong to Pete and Kathy Claiborne.

My Grandpa loved this stuff.

I said, " Can you make a 🍺 run?"

Pure gold. Cheers🍻

And the bear wasn't wearing a seat belt. Very dangerous.

That's a 1965 Kaiser Fraiser Jeep.

Dude, there is a BEAR IN YOUR JEEP!

A beer is a beer is a beer us a beer until you've tasted Hamm's.

why didn't the poor bear get any of the beer. Seems very unfair

Timothy Treadwell: The Early Years

Yeah. We learned early on not to put the pull tabs inside of the beer or soda cans. :P

Throwing the pull tab into the can before you drink it is the equivalent of having your finger on the trigger before your sights are on target. It's bad form, and someone could get hurt! I remember my parents railing on us about that so we wouldn't choke on a pull tab. That being said, who needs seat belts? My family had a WWII jeep that had no seat belts, no roll bar, not even a roof. We used to sit on the rear fender wells and ride to the local swimming hole. Luckily no-one ever got hurt.

back when men worked and earned cold beer at the end of the day

I didn’t know Hamm’s was around in the 70’s. The only Hamm’s commercials I remember were the ones from the 80’s.

I can't wait for the Netflix remake!

Do I want a "Warm, Wet, and Clear" Beer? WTF?

Makes me wish they sold Hamms here in Kansas and Missouri

That bear was a great actor

I can't remember the last time I saw a Hamm's commercial on TV.

Is this a young Ben?, looks like a Big Friendly Dog, what a day to live like that

I still love my Hamms

I probably won't be reaching for a Hamms anytime soon, but I may investigate the legality of getting a bear co-pilot in a Willy's Jeep.

Back when I was a kid Hamm's beer was popular with beer drinkers over the age of 40.

THAT SEEMS DANGEROUS..... not having a roll bar is crazy.

A true driving man’s beer

Part 2 is the guys cutting their arms off with a chainsaw after being piss drunk; and then the bear finishes them off.

After the commercials poor Hamms got passed around and was rescued from a rusted out car his owner had him living in. He was sent to the Detroit Zoo.

I laughed when I saw the guy putting the pull tab inside the beer can. So many people ended up accidentally swallowing the tab while drinking it...that's why cans today have non-removable tabs. Also, many people made chains or necklaces out of the pull tabs.

Once his cage door was left unlocked while workmen were working. Hamms sauntered out to see what was going on. Scared the devil out of them. But bc he was so used to people he meant no harm. I heard these stories while being trained at the Detroit zoo as a volunteer. 😊

Hamm's: Get so drunk you'll mistake a bear for a woman.

I don't care how much beer they turned me onto, there's no way they're going to get me to do a commercial with a huge bear.

That bear is living the "High Life."

this commerical is the definition of not giving a f**k

I wonder if I drink enough Hams that it’ll give me enough courage to drive a bear around in a jeep

I’m drinking a Hamm’s while I’m watching this.

Of all the nerve....drinkin' & drivin', doesn't even make the grizzly bear buckle up.

Awesome beer.whats more awesome than riding in a Jeep with a grizzly bear drinking Hamm's beer

@ :38 was it recommended to put the tab back into the beer back in the day?!! wtf

Hey, That's illegal!

Man Card Checklist: Riding off-road in an open jeep without a seatbelt✔ Riding in the same jeep with a BROWN BEAR in the passenger seat✔ Being a logger who drinks beer on the job given to him by a lunatic driving over mountainous terrain with a bear in his jeep✔ Hanging out and getting buzzed on the worksite with a brown bear✔ Dropping the old pull tab INTO the beer can, opening up the possibility of choking to death on what was essentially a razor✔

Few people realize Grizzly Adams had a horrible drinking problem.

I drank my beer tab again.

Hamm's beer and bear piss. Both born in the land of sky blue waters.

Wait, did he rip off the pull tab and then put it BACK INSIDE the full can of beer?? Seems like a choking hazard...

Besides driving a Jeep with a bear, the beer drinking guy put his pull tab inside the can while it still was full? WTF? 0:37 Seriously, WTF?