EXTENDING HIS INNOVATIVE PRINTING TECHNIQUES TO THE WORLD OF LEATHER, ROBERTO CAVALLI BROKE NEW GROUNDS IN THE WORLD OF FASHION AND ATTIRED THE ATTENTION ON MAJOR INTERNATIONAL LABELS, INCLUDING HERMÈS AND PIERRE CARDIN.
A STAR WAS BORN
AFTER THE ESTABLISHMENT OF HIS NAMESAKE BRAND IN 1970, ROBERTO CAVALLI STOLE THE SPOTLIGHT WITH HIS FIRST RUNWAY SHOW AT PALAZZO PITTI, WHERE HE UNVEILED AN AVANT-GARDE COLLECTION EXPRESSING HIS JOYFUL, OPULENT AESTHETIC.
DENIM
IN 1993, ROBERTO CAVALLI REVOLUZIONIZED THE WORLD OF DENIM BY INTRODUCING PARTICULAR TECHNIQUES TO ACHIEVE CHARMING LIVED-IN EFFECTS. THE DESIGNER ALSO ENRICHED JEANS WITH PATCHWORK, GOLD STITCHING AND APPLICATIONS ELEVATING DENIM TO A LUXURY RANK.
ANIMALIER EXTRAVAGANZA
DEFINED IN 2001 BY THE NEW YORK TIMES “THE KING OF FASHION ANIMALIER,” ROBERTO CAVALLI CHOSE TO MAKE WILD ANIMAL PATTERNS HIS DESIGN SIGNATURE BY SPLASHING THEM ON EVERYTHING, FROM HIS TREATED DENIM STYLES TO THE RED CARPET GOWNS.
RETAIL EXPANSION
FROM “LIMBO,” THE FIRST BOUTIQUE ROBERTO CAVALLIOPENED IN SAINT TROPEZ IN THE SEVENTIES, THE BRAND ALWAYS DELIVERED UPSCALE SHOPPING EXPERIENCES IN ITS INTERNATIONAL RETAIL NETWORK.
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