Here I am joined by Eric Wind as we talk about the Rolex Domino's Pizza collection and the history behind it. Produced for decades, this collection of watches is truly impossible to purchase, unless of course you own a Domino's pizza location and meet the requirement set forth by the franchise.
From Eric and Wind Vintage:
" The Rolex-Domino’s connection is perhaps the ultimate high-low collaboration. These watches were not made for mainstream purchase, but as a way to reward franchise owners who hit their sales targets. All were originally ordered through Schlanderer and Sons in Ann Arbor, Michigan, where Domino’s has its headquarters. In the past, these watches on the secondhand market were generally the least expensive Rolex a person could purchase as few people wanted a pizza logo like this on their dial. Dealers would buy them, swap out the Domino’s dial, and polish off the case back initials. Over the last year, however, they have gained a massive following and Christie’s recently sold a 34mm Air-King version for $20,000 including premium in an online auction."
Thank you!
-John P
/ therealjohnp
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