Welcome to the milestone 200th episode of the Agriculture Technology podcast. Today, Ron Offutt, founder of RDO Equipment Co. joins host Tony Kramer to reflect on the past and look to the future.
In this episode, you’ll hear about some of the many twists and turns Ron’s journey has taken over the years, and about the challenges and achievements along the way. But one thing has always remained: Ron’s drive and passion for farming and serving farmers still burns bright.
In this episode, Ron dives into the first step he took in his career - partnering with his dad. In that partnership, Ron learned the ins and outs of farming and inherited his father’s entrepreneurial spirit, one that led him to make the risky but fateful decision to acquire his first John Deere dealership - the origin of RDO Equipment Co.
Now, Ron notes how much has changed in the industry since then, from increased production demand to breakthrough technologies that have pushed the industry forward.
“To anyone today thinking about joining the agriculture industry, it’s always exciting. I would be more apt to enter the ag business today than the day I did because of the opportunities that exist today and will exist tomorrow and beyond,” Ron tells Tony.
Watch to hear more about Ron’s 55-year journey in the equipment business.
00:00 Welcome to Episode 200 with Ron Offutt
01:38 How Ron Offutt Started Farming and RDO Equipment Company
04:09 Major Changes in Farming Over the Last 60 Years
05:36 What Technologies Changed Agriculture?
06:30 Why Should Farmers Adopt Technology?
08:13 The Rewards and Future of Agriculture
10:38 Wrap-Up
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