Rory Sutherland - Methods Of A Marketing Powerhouse

Рет қаралды 17,864

3 жыл бұрын

EPISODE PAGE: whatgotyouthere.com/portfolio/...
SUBSCRIBE: / @whatgotyouthere
Rory Sutherland is Vice Chairman of one of the world’s most respected advertising agencies Ogilvy & Mather.
He is the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life which is one of Sean’s highly recommended books.
On this episode Rory will shake your way of thinking by peeling back the curtain to what it’s like inside one of the greatest minds in advertising, consumer psychology and behavioral economics.
Want me to send you the 13 most important lessons I learned interviewing hundreds of the world's most successful people for FREE? Click here - t.co/U70SllEccl
Want to UNLEASH YOUR POTENTIAL? You Unleashed is an online personal development course created by Sean DeLaney after spending years coaching and interviewing high achievers.
You Unleashed teaches you the MINDSETS, ROUTINES and BEHAVIORS you need to unleash your potential and discover what you’re capable of.
Find out more here- whatgotyouthere.com/you-unlea...
Connect with us! Whatgotyouthere
✅TikTok 👉 / whatgotyouthere
✅Twitter 👉 / seandelaney23
✅Instagram 👉 / whatgotyoutherepodcast

Пікірлер: 30

@lostonrodeodrive 3 ай бұрын

FINALLY. A podcast that focused on listening to Rory instead of trying to keep up with him by interrupting.

@WhatGotYouThere 3 ай бұрын

Glad you enjoyed it... and noticed!

@samboulton7722 3 жыл бұрын

David Ogilvy was an original genius. Would highly recommend his book, "Confessions of an advertising man." Great to see Ogilvy's in good hands.

@iamayushigupta 3 жыл бұрын

Definitely going to read it!

@jiftip Жыл бұрын

Rory talks about using zoom calls in several sessions. First call to elaborate on the challenge. Wait 5 days and allow it to ferment and create ideas and solutions, then have another zoom call -- Brilliant and useful insight! Thanks for having him on your show.

@johnvukelic1602 3 жыл бұрын

Books mentioned “Alchemy: The Surprising Power of Ideas That Don’t Make Sense” Written by Rory Sutherland, Published by Ebury Publishing (2019) “Ogilvy on Advertising” Written by David Ogilvy, Published by Crown Publishers (1983) [ref.] "The Road to Serfdom" Written by Friedrich A. von Hayek, Published by University of Chicago Press (1944) [ref.] "The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions" Edited by Robert F. Lusch and Stephen L. Vargo, Published by M.E. Sharpe (2006) [ref.] "The Essential Tversky" Written by Amos Tversky, Published by MIT Press Ltd (2018)

@bw3450 3 жыл бұрын

Thank you for doing that.

@1995yuda 3 жыл бұрын

Thanks, man !

@stephenbarnes9096 3 жыл бұрын

Rory - it never ceases to amaze me how your work is not being shouted from the rooftops.

@Senecamarcus 3 жыл бұрын

Good for us.

@iamayushigupta 3 жыл бұрын

Ikrrrr

@simbakangara9877 2 жыл бұрын

That is why its always said: Common sense is not common practice

@justinspire7446 Жыл бұрын

I completely agree with you. He is absolutely charming and an intoxicating speaker.

@YashChavanYC 3 жыл бұрын

Love the flow of this interview. Just felt like a conversation, not an interview. Subscribed to Sean!

@1995yuda 3 жыл бұрын

I'm actually subscribed to Drayton Bird's email newsletter. I love how Rory's 2 main professional inspirational individuals are polar opposites in a way, being that Ogilvy is Creative Advertising, and Drayton's Direct Response. It's so fitting for a mind like Rory to dance between the tensions and flourish. Truly, this man is exceptional !

@ksiedzuofficial8735 3 жыл бұрын

Dont forget that in fact they aren't that much oposite. In his book "Ogilvy on advertising" Ogilvy stated that he used direct response mail as his secret weapon in growing his agency and said that in advertising agencies guys in direct response departments are the only one that knows what they are doing

@chilliadmiralportsmouth221 3 жыл бұрын

Excellent interviewer giving the interviewee the space and time to speak. Too many interviewers interrupt these days. Really nicely done.

@ambarishpurohit2800 3 жыл бұрын

Bangalore address: #16, Sumangali sevasharama road, 4th Main road, 5th cross, Bairappa layout, Hebbal, Bangalore- 560024

@woodennecktie 7 ай бұрын

when he talks about it , he thinks I would not do it myself in this way

@1995yuda 3 жыл бұрын

That "fish in the water" nugget is SO important.

@retribution999 3 жыл бұрын

Very revealing

@jamesmarsh4047 2 жыл бұрын

Phenomenal

@devrajdumbre31a32 3 жыл бұрын

Time stamps please🙏

@morthim 2 ай бұрын

what do people use zoom for? i thought it was just another virtual conference platform

@wernerbloemwagen6878 3 жыл бұрын

Who ever came up with the "open office" DISASTER, should be strung up by their 'down belows'!

@brianfong5711 3 жыл бұрын

I hate when laptops put the webcam on the bottom of the monitor (near your keyboard) instead of the top of the monitor (near your face)

@1995yuda 3 жыл бұрын

Watch the sky or close your eyes and listen on your headphones if you need to, because the wisdom in this one is astounding.

@lqferreira 3 жыл бұрын

@@1995yuda agree. this is more than knowledge: it's pure wisdom.

@1995yuda 3 жыл бұрын

@@lqferreira 100%

@iamayushigupta 3 жыл бұрын

@@1995yuda can't agree more!!