The TV video was developed for public service announcements on the topic of safe behavior of pedestrians on the road. The video was shown during the All-Russian social campaign “Your move! Pedestrian" in 2021. The protagonist of the video is Nikolai Drozdov, a journalist, a very famous and popular person in Russia. A wise old man tells his rules of life and shows the correct behavior in various traffic situations. The video was shown on Russian television in 2021. The organizer of the project is the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia. Contractor - communication agency DBO