Yes it is! I'm loving all the coupons that let you choose the brand to use it on and all the department coupons. I also got the free fresh pass for the extra perks, just gotta remember to cancel it next May. They extended the arm and hammer detergent deal to August(:

Easiest way to get to it right now is to go to your email and search Safeway and you should have gotten an email around June 8th that says Safeway Flavor Adventure. Open that and click play now and it will open the game in the app. You get 10 free plays a day but you have to watch recipe videos. Click menu then click rules then go down to the bottom and click alternate entry. Watch the video and when it's over click transactions as your method of entry and do the capcha and click submit and you will get a free play(: I watch 10 videos in a row and then play the game. When playing the game it will give you sweepstakes entries, sometimes you can get $10, $20, $30, $40 or $50 basket coupons! I haven't won any but my mom has gotten a $10 one. You also get to chose coupons as you play. And when you finish all 6 rounds which takes about 5 days you get to chose a $10 or $15 basket coupon for different categories like meat, bakery, home, personal care, produce or deli.