Keita's album La Différence was produced around the end of 2009. The work is dedicated to the struggles of the world's albino community (victims of human sacrifice), for which Keita has crossed all his life. In one of the album's songs, the singer calls on others to understand that "difference" does not mean "bad" and to show love and compassion for albinos like everyone else: "I am black / my skin is white / so I am white and my blood is black ...I love that because it's a difference that's beautiful', 'some of us are beautiful, some of us are not/some are black, some are white/all that difference was on purpose...for us to complement each other/let everyone have their love and dignity/the world will be beautiful." La Différence was shot between Bamako, Beirut, Paris and Los Angeles. This unique musical feeling is enhanced by soulful pitches in the song "Samigna" coming from the trumpet of the great Lebanese jazzman Ibrahim Maalouf. In 2001, Keita's song "Tomorrow" was featured in the Will Smith movie Ali. La Différence won Keita one of the biggest musical prizes of his career: the est World Music 2010 at the Victoires de la musique. In 2013, after what he described as "threats" from the Boycott, Divestment and Sanctions campaign, he canceled a performance in Israel. He later published a letter on his Facebook page, stating that he had decided to cancel the event because he feared "being harmed personally or professionally", but clarified that he still "love[d] Israel likes", denouncing BDS as an "extremist group" that used "scare tactics and bullying". In November 2018, he announced his retirement at a concert in Fana, Mali. The album Un Autre Blanc , which was released at the concert, would be his last.
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