As a seasoned at home colorist, I thought I knew at least the basics very well. Nope, there IS a reason why professionals go to school! Thank you for this video ❤️

This is so informative, you made color so easy to understand. I’d feel so confident going into Sally’s now! 😊 Thanks Sam! I love that your uploading so much! Hope your doing well, you are glowing and look so happy! ❤️

Gurl!!! I have been in beauty school for the last year and you have taught me more about this topic than I have ever been taught in school! Thank you so much for enlightening me! Wishing you all the best!

Straightforward, detailed, yet not confusing and overwhelming on all the info!!! Thank youuuuu

Girl this helped me so much, I work at Sally’s and needed a lot of help of trying to explain to people about what to use

Phew! That was A LOT! THANK YOU!!! I felt so unsure lightening my hair but now I feel much better about it. Thank you for taking your time to explain all of that to us!

The basics you covered is way more than other videos I've seen as well as very informative and instructional. LOVE IT!

Good video. Im 61, and color my roots dark blonde every 3 and a half weeks. I never run the color through the hair, only the roots. Sally permanent color makes my hair incredibly shiny.

You are a real one for this. ❤️ That was super informative. Yes, you *should* go to a professional if you are able, but that's a luxury that isn't accessible to everyone. Maybe this is a chronically online take, but it seems classist to shame someone for for doing their own hair, and I think a lot of stylists need to be more understanding. Same with shaming people who aren't using salon grade products. If you're spending $60 on your hair every 4-6 weeks and $40 on your shampoo and conditioner, that adds up. Anyway, that's my soapbox rant. Thank you for sharing your knowledge!

Straight to the point, comprehensive, very organized. This is a great video.

I can tell you 100% Ion runs a lot darker than the swatches show. You def want to go 2 shades lighter. If you go for browns it will turn out black! I’m warning you

This video is detailed and yet very easy to follow. I can tell you are a professional and an instructor. I am going to save this video and share it with my sisters. The biggest take away for me is where to apply the product if you are going darker or lighter. I was taking notes as if I was taking a test afterwards. Thank you for all of this free information. Blessings to you and your platform. Necee

I've been blonde off and on for 30 years. Always did it myself and this video was so very informative! I now have a better understanding of the process. Thank you so very much!

Thank you for speaking in layman’s terms. FINALLY!! Someone who I can understand! Great job!

Thanks for this helpful video beauty!💕

This was SO helpful for learning the terms to use and the products to look for. I'm a bare beginner having a midlife crisis (hair color heals the soul, amirite?), and I want to avoid frying my hair with impulsive dye moves. This information will really help.

Wow! Thank you, thank you THANK YOU!!!! If I could hug you through the screen, I would! So informative! You answered SO many of my questions that came to mind when watching others' videos but they never quite answered. (God bless them. No hate!) As a newbie at-home colorer, (we can thank the economy for this) I don't know much so I do what I do best: RESEARCH. I know enough to proceed with GREAT caution and that being as well informed as possible is key. Unless you're willing to cut it all off if it doesn't work, you don't want to risk your hair over it. I've sported a cute, pixie cut with sassy 1" bangs for almost 35 years. It looks GREAT on me - but it was time: I've been growing it out for 2 years now (with frequent trims) and now it's almost to my shoulder. I'm 53. Gray hairs are definitely an issue - but I DON'T want flat, dull, all one color box dye-colored hair. Obviously, No matter what I do at home, it won't look like I have professional, tri-colored, foiled hair. I understand (and TOTALLY believe) that the SAFEST way to color your hair is in the hands of a professional stylist. But I JUST can't afford it anymore. So, thank you for a.) explaining things [basic stuff - I know theres a WHOLE lot more to it] clearly, b.) speaking to your audience like we're smart. It IS chemistry...that one preforms on on top of her head! Any woman, 15 or 50 needs to be careful! But with proper instruction and care from research, we DON'T have to LOOK as broke as we are! (lol!)

Thank you for such a helpful video!! Since the cost of going to a salon is just rediculous, I've taken a stab at dying my hair at home and definitely going to use your tips next time!!

As a man who colors their short hair without wanting to spend a lot of money just to keep up with the color, this was very informative. Thank you!

You did a wonderful job with just enough detail and anyone who pays attention and listens to this is now more informed. I really love this video. These are things I learned in school and wish everyone could know before they go mess with their hair and chemicals on them. No judgement, simply best to do a little research and you just made that a little more accessible 😊❤

Wow! You nailed it! As an educator, I am truly impressed by how well you explained everything in such an organized manner! Well done! 🎉

Nicole Guerriero made me go from dark to red and you made me go from red to blonde lol I've been watching for a verrrryyyyyy long time. now I've had black hair for almost 4 years and in the process of letting my hair just be and letting the grays grow out now that im 32. 😁

WOW! You literally read my mind. I was JUST looking at your "box dye" video THIS MORNING. Been thinking about going from balayage to like... burgundy/chocolate. My hair stylist is booked up so im considering doing it myself! lol Thanks for this video! Came in perfect timing!

You broke it down soooo easily. So much more than one would ever think, at least an everyday person like me.

Thank-you!! This was so comprehensive! You did a GREAT job answering all of the questions that have been swirling around my colored head of hair!

Have already sent this to two people… my mom touches up her grays and my friend accidentally lifted her roots way lighter than her ends and now I know why😂 super informative!!

I've been dying my hair black for the 6 years. Just last year I stopped dying my hair, due to getting pregnant. I do have lots of great hair. Now I'm trying go lighter, I'm so glad I came across your video.

Best video I have seen as far as it comes to coloring hair and theory! Answered all my questions and helped me connect the dots

I first found your channel through the Lorel Hicolor Highlift phase we ALL went through! Magenta was my jam 🤣🤣🤣

Wow! Super impressed by how well you articulate your knowledge and understanding of hair color care! Thank you for sharing this

I’m blonde but I want to go a little darker. I definitely needed this video. Super informative. Thanks babe!💕

Omg it’s like you read my mind lol. I’ve been thinking of dying my hair and woke up to this video, now I’m a little more confident

You are a very good communicator. This is SO educational and helpful.

Very insightful. I have coiled hair and have been using keratin for two years now. Recently colored my hair at home with light brown lift and now it looks coppery. I want to add some lighter highlights but am uneducated when it comes to mixing lighter formula for my hair. Thank you for sharing this info.

Thank you so much for your video! I wanted to cover my brassy highlights and made the spontaneous decision to color my hair myself. I did not have any prior knowledge of hair color and decided to use KZfaq to educate myself. I came across your video and it just made sense the way you explained everything. I’m very happy with how my hair came out. I do have a question…I’ve noticed that the ends of my hair came out a lot darker than my roots. I wanted to know what I can do next time to prevent this. I had light brown highlights and my roots were my natural black hair. I used the ion medium ash brown (4A). Thank you! 😊

im LOVING the Constant videos back to back!! 🙌🏻

Wow! Thank you SO MUCH! Extremely helpful! I’ve been dying my own hair for the last few years and Sally’s became my best friend 🤣

Sam you always explain things so wonderfully it's always a pleasure to see you thank you so much 💜

Finally I found someone who totally educated! Love ya gal!

Great video! You did a good job at breaking down the different types of dyes, developers, and benefits! Thank you for sharing ❤

I use permanent first on dry hair and semi after on wet washed hair. Once-twice a year permanent all over, every 4-8 weeks roots with permanent. Semi all over. Works great. I stay in my own level 6-7, with 20 volume for permanent , 10 volume works too, but not great on my greys, it washes out after 3 weeks, so 20 volume works great. Semi color + hair mask, to refresh and keep it colorful.

So informative! Wish I saw this before trying to use wella 28 with the 20 developer to tone my hair, it did nothing but lighten my roots LOL. gonna try ion since I can actually tell what levels their colors are at haha.

so if i wanted to do highlights on naturally dark hair, this is what i would do based on your video, let me know if i'm wrong! 1) bleach mixed with 20vol developer - to put on the desired sections of hair 2) rinse out 3) demi-permanent + 20vol developer - to tone the hair after i did the bleaching?

Super job! Very impressive. Detailed but not too long. Lots of valuable info. ❤Keep posting!!❤

I love your videos Sam! So informative and you have great energy

Omg you made such a confusing topic plain and clear..perfect for beginners.

I’ve been trying to figure out the difference of Demi and semi for so long! Thank you for explaining it! Ps: you’re so beautiful!

You've explained everything so well! I love Sally's

This was so helpful, you should start a series 😍

I loved everything about this video! Took notes and everything thank you so much !!

What an extremely helpful , well explained video. Thank you so much ❤

Great class! Thanks for reminding us to hit the like button 🥰

Thanks so much for all the helpful info and for sharing your knowledge! Really appreciate it!

Thanks for this video! It was informative and direct and to the point. Loved it!

Very impressive video. Just what I was looking for! Thank you for sharing your knowledge💕

You’re very good at explaining color💜😇 Thank you ☀️

It took me 6 months of searching KZfaq to gather the information you have in this 13 min video!! Thank you so much!

Very good information! I learned a lot from you in this one :) thanks, Sam!

Wow. What an amazing way to explain hair colouring. Well done

Should’ve watched this before I went to Sally’s ❤️ but I did good on my green from pink 🥰 thank you Sam!!!

I was blonde from virgin hair in highschool and I want to go from box dye dark brown to a golden blonde. Since I know I have to use bleach, this video made me very confident I can do it now

Thank you for this video bc it is very helpful! I always wanted to try to dye it with Sally's but never knew how so I would buy from walmart.

Useful. Thank you so many of these tutorials beat around the bush man

Thank you!!! You saved my life after deciding to go darker!

Thank you for this video❤️ I’ve colored my hair 2 times now from virgin black to red and blonde and I used the L’Oréal hi-color so glad I’ve been doing something right! I want to go platinum but run from bleach! If I ever decide to commit, I’ll definitely come back to this video about your bleach tips and go for that cream one🤩

Thank you so much for sharing your knowledge!! I needed this!!

Thank you for the info. I use Demi on my hair to color my gray it works really good and my hair is black I use the wella product from Sally’s. I appreciate you educating people on how to use color at home, but I learned how to color my hair from my stylist because his prices continue to go up so I decided to do my own color/ treatments at home. Save myself a ton of $$$$

Hi I hope you're doing well. I had never thought about dying my hair before but days before I was in a shop and I saw the hair dye and the dying hair Idea popped in my head. I started my research and I found your video 📸. At half way of video I feel like dying hair pro 🤣🤣🤣then I stopped to comment. If we had to give stars 🌟 I would give you 7 🌟. If you have not ready you beautician salon, you will be the best supervisor and teachers. Finally I am glad that I found you video . Thanks for being so clear with good explanation

This was very helpful! Thank you!

Sam, thank you so much for this video. I am 44 yrs old and wanting to cover my gray hairs. I am going to job interviews soon and I didn't know how to color my hair, since last time I did it I was in my 20s. So my hair is pretty much virgin. I am going to Sally's and follow your advice. Other things you can recommend to color stubborn gray hairs?

Hello Sam. Don't expect you to answer my question.......but I'm gonna ask. LOL. My natural hair color is dark blonde/light brown with a little gray. While I can, and did go to the salon, don't really enjoy blowing that kind of money on my super short hair ($86 for some baby lights.) It will only get more pricey as I grow it out. Anyhow............right now I have about 25% gray in my medium blonde hair with light brown roots. Golden colors turn my hair orange and ash gives me green. I was told to stick to Natural or just plain old "Blonde". I heard every word you said, but still don't know if I can get a universal lighter blonde head of hair myself. My natural color does nothing for me. Dirty dishwater. Thanks.

Fantastic video! Thank you so much!

Greaaaaat video on diy color at home! Wish I had seen this years ago.

Omg such an amazing detail video omg thanks love ❤

Great video. Easy to understand and to the point!

Not me manically researching how to make my brown hair more brown 😂 This was great tho, thank youuuuuuu for helping meeeee

Thank you!! Such a great way of explaining!

Love you thanks for this. Unfortunately with cost going up in salons I just can't keep up anymore. I went from blonde to level 2 using a filler before hand. This is the brand I use and it seams to really last. One thing I am unsure of should I be washing with cool water in order to keep color in tack for longer?

Thank you so much! I’m trying to dye my daughters hair on a budget and this is all great info! Definitely liked and subscribed

Omgg i love you!!! Just what I needed! So informative, thank you, thank you , thank you!!

This was a very helpful video. Thank you!

OMG you are the best! Thank you so much for all this information!

Thank you!!!!!!!! You broke it down in a way I understand!!!!!!!

Hi beautiful, can you do a video on how to cancel out orange after bleaching it out please?

Best smartest video I seen!!! And I have seen so many! She knows HER STUFF ❤😊 #thankyou

How do people only use toner just to keep the color fresh? Like what do you mix the toner with if you’re not using dye? I’d like to keep my dark hair fresh

Thank you so much .now I understandstand more about color. So informative .

Hi! Can you tell me where you got your necklace from? It's so cute!

Thank you my lady , for all this important info .

WATCH THIS ONE! I am a virgin at this. I've watched 5 videos b4 stumbling on her. She is the 1st useful precise video. Others are loaded with personal useless boring crap about their lives. Wasting my time by being 3 to times more long. She gets to the points of actual hair coloring. THANK YOU SO VERY MUCH !!!!

Thank you for the tip. They were helpful! I would like to know how to get rid of gray hair when using color? One application is not enough to remove the grays from the hair. I tried leaving the color on longer but the they still show. Stubborn grays

Ion colors definitely runs darker, I got a light intense brown, it made my hair dark black 😢

Wow thank you for explaining everything so clearly. I dye my sisters hair every now and then so I don't know much but I learned a lot from your video.

- super helpful and easy to follow. Thank you so much! 💓

Hey girl I used an Organic box from sallys I don't remember the number but it's darker then I thought I figured I'd let it fade.. i feel it hasn't even faded and it's been almost 4 months. 😩 I'm going to try the ion color remover you mentioned in this video.. Thank you for this video!!!

This was VERY helpful and organized in the delivery of information.

Thank you for sharing this wonderful video!

Hi Sam. I ran across this video while doing some kind of research before going to Sally’s. I originally had natural black hair that has not been dyed 4-5 years. This past weekend I decided to dye it and I visited Sally’s and purchased ion 4rc with 40 developer like you recommended but It didn’t do any difference whatsoever. None. I am eager to try again but this time with L’Oreal hicolor since I’ve tried that brand in the past and have had success (don’t know why I didn’t go that route. I tried ion for first time ever) well it’s only been a week since my original dye. I know it can’t possibly be healthy to dye it so soon but is it the worst thing ever if I went tomorrow and tried again??? If so, is 40 too harsh again? My hair does not feel damaged or fragile from the first go if that makes any difference. Thank you son much in advance if you take the time to answer me.

Hello loved your video really informative…I currently have like a burgundy faded red color on my hair I want too switch too a light golden brown without bleaching . What would you recommend to buy too get that done?

This was the most informative video on hair color I’ve ever seen! I don’t have a ton of gray, just 10 or less around the top… should I still use a 20 volume ?