Great example. I think what's the biggest miss with a lot of newsletter is that there's no "what do I get?" factor. It's "join my newsletter and be on my list forever!" And customers are asking - "For what? What do I get?" If your free newsletter can make a promise to deliver great SaaS tools - awesome. Keep going.

Rocky is the man. www.samcart.com/blog/rocky-ullah-the-power-of-pricing-and-direct-response-copy-the-creator-ceo-podcast