Santa Marta travel is booming! Let´s take a look at some of the best travel options in the city to find out why!
In March 2010, I passed through Santa Marta. I stayed in Taganga, as most foreign travelers did at the time. I was told Centro Santa Marta was dirty, and not worth visiting (in every country I passed through, people had something negative to say about their neighbours).
As I've developed an investment mindset, I've learned false and negative perspectives of locations are smoke signals of opportunity.
As Colombia is shedding its negative international perspective, Colombian society continues to fall victim to false perceptions of its own cities and territories. Understandably, it probably has something to do with fear.
I don't personally carry the same baggage, so I've experienced first hand the differences between reality and perspective in places like Laureles, Chapinero Central and the Centro Histórico of Santa Marta.
Reminder: the value of real estate is determined by our shared perception and agreement of its value.
This implies that the more areas of Colombia that Colombia society values, the wealthier the country becomes.
The next time you refer to a place as "dirty", "ugly" or "dangerous", be sure the area hasn't progressed quicker than your perspective of it.
In my new vlog I hope to provide you a fresh perception of Santa Marta.
Connect with me at www.sammiller.life
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