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Each week MSNBC's Your Business features experts to share their secrets for improving your business.
Exporting your products to customers around the world can help you to scale globally. Ray Sickles found that out when he bought his handmade rope sandals company. At first he didn't intend to focus on exporting. However, when customers from around the world started contacting him at Gurkee's in Morgantown, West Virginia, he decided to put his best foot forward and learn everything there is to know about exporting. He expanded his company's reach overseas and it really paid off.