Armand Billard, the founder of Sartory Billard, has achieved remarkable success in the field of bespoke timepiece making despite lacking formal training in watchmaking. His amazing personality, unique perspective, and making good decisions to work with the right players in the industry have played a significant role in establishing him as one of the most creative creators in this industry.
Sartory Billard, started in 2015, initially focusing on distinctive shaped watches. The brand's journey took an interesting turn when Armand Billard created the SB4s originally as a unique design for his wife. This creation sparked the birth of Sartory Billard's most renowned series, the SB05. Building on this success, the brand introduced the SB07, which became the brand's first integrated bracelet sport chic style watch, yet all fully customizable as well.
Starting with watches priced at 800 Euros and now expanding their capabilities to create timepieces featuring flying tourbillons, the story doesn't end there. Armand has an exciting and ambitious project in the works.
Join Wei and Armand as they unravel the captivating story of Sartory Billard, exploring the brand's evolution, remarkable achievements, and the upcoming project that promises to push the boundaries of watchmaking even further.
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