Geez, I thought I was the only one crying into my oatmeal.

I know, right?!?! They're the strong ones. Woof.

you can help because you can be compassionate not only for this dog but for the thumbs down person. Isn't it sad that someone carries around such negative pain in their thoughts. What can we do to make them feel more positive and caring? Care for them too. Christ says if a man takes from you notice something more he may also need and offer it to him. The best way to make an enemy into a friend is to love them to you.

@@supernannoe44 Yeah. Sure. That's Your job. I'm an atheist. Good day.

@@supernannoe44 ((christ is a myth))

. . . and your point is? . . .

@@allfurone Why don't you figure that out yourself

S B my point was not for you to comment dumb shit. LMFAO.

As far as I know, its the biggest event in american television. Maybe the 6M he spent on the commercial brought even more money for them, instead of just donating. Also the recognition, imagine you doing a good job at work and there is a Super Bowl commercial thanking you for that.

it's a business deal-- ADVERTISING to an estimated 155 MILLION viewers is a bargain for 6 million ( about 4 cents per viewer.)and has the potential of bringing in ten times that much money to the hospital. ECONOMICS CLASSES should be mandatory in school, However any teen or adult who can read and who has compassion can do online research and make a difference in the world by learning economics and starting their own shelter or even fundraising for a need they see in their community. Go to youtube and watch "returning the favor" by Mike Rowe. All kinds of real regular people doing great things

They are attempting attract patients by spreading the word. :3 Its not all about money. ;3

@@supernannoe44 not to mention the buisness and CEOs who will see this and donate. Sure some will use it a publicity, but that in turn will cause other to reach put to this cause.

You are very right and I know I would fight as well, and like you, I lack the millions of resources that they do. I think we love our dogs more than we love our humans sometimes. The reasoning behind their spending of such exorbitant amounts of money not only on Scout, but also on the Super Bowl advertising about the program at the University of Wisconsin, is by bringing awareness to the program and hopefully extensive donations, it will greatly reduce the cost to others and improve the care for all of our K9 companions. I know their Super Bowl advertisement is one of the few I look forward to seeing.

@@BQwain I second that! I do not know if fees for clinical services are any lower at vet schools than in the private sector. If not, still the advances made will pave the way for specialized care in general. Historically, the costs will decline as rare procedure become more commonplace. Examples in human medicine abound both for clinical procedures as well as for sophisticated testing.

Agreed. I lost my beloved boxer to cancer. It's good that research is being done on pet cancers. But the reality is only the wealthy will be able to afford it. The average person or family is struggling to pay for health care costs as it is and will never be able to afford the out of pocket expense of such advanced treatment for their pets.

Sadly, you are so right. We had an 11 yr old Golden Retriever and an old Border Collie who our veterinarians estimated to be approximately the same age (as the Golden). Since he seemed to literally just materialize in our garage one day (in 2017), out of nowhere, we knew nothing about him He was a MESS! His coat was heavily matted--the underside of his tail matted to the top of his hind legs, it was a wonder he could even poop...and there was another problem...arthritis...he could hardly hunker over to potty. He was wearing an old thick, stiff collar that was so tight the hair underneath was also matted. We named him "Matt" for the obvious reasons. We got him to the vet---we were all surprised to find he wasn't micro-chipped as he was a purebred, but given his state of neglect, weren't entirely surprised. Officially he was ours!! I was so happy! We got him on joint supplements, good quality food, and it was as if we could watch him bloom right in front of our eyes...he was beautiful!! He was so attached to me I couldn't even go into the bathroom without him right by me...EVERY TIME. We could tell from his behavior he had been a farm dog, just left to his own devices---no structure, didn't know basic obedience. I taught him a couple of basic obedience commands with the hand signs too, since he was very hard of hearing. The only other thing we could tell from his history was that he knew what our truck was, and he loved to ride in it. After about 1 1/2 yrs we came home one evening (June '19), and found a puddle of bloody urine. I haven't worked for several years, but I'm a nurse, and spent several years working in urology. I know I was out of my own territory, but my background made it especially hard for my mind to not get carried away. Our vet referred us to Purdue University (we live in Indiana and are only 2hrs away). While everyone there was amazing, the entire process was an emotional rollercoaster. We had decided up front we didn't want Matt's treatment decisions to be about $$, but I've got to say, if you're an average person with average responsibilities and obligations, $$ will HAVE to be a major consideration at some point. After all the diagnostics Matt was found to have Hemangiosarcoma---the same kind of cancer as the dog in this commercial, only his primary tumor was his right kidney. It had metastasized to his heart, lungs, pancreas, liver, and spleen. I didn't want to put him thru chemo, which is what his oncologist was recommending, because my husband and I (and our Primary Care vet), were more in favor of quality of life vs quantity and Matt had been failing to some degree already. He'd been falling down easily and very poor appetite. I've had chemo myself, and although it depends on the particular drugs you are given, the side effects can be brutal, (at least mine were), and I didn't want that for him. I also didn't feel he would tolerate it very well in his condition. His oncologist told us dogs seem to tolerate chemo better than people do, so we went ahead and agreed to try. We only did one dose because he didn't tolerate it well. Alot of it tho too, was due to Matt's fear. Because of his (assumed) history of having not been handled much, (grooming, veterinary care), he became overcome with fear when we'd go to the vet here at home for his follow-up lab work and start trembling uncontrollably within 5 minutes of arriving at the vet. He was always treated so well and loved at both clinics, but he found the needle sticks painful, and I think that's why. We talked things over with our primary care vet and decided to discontinue chemo with the goal of keeping him comfortable. Oct 23, '19 we took our beloved Matt to the vet for the last time and made that dreaded decision no pet-parent wants to face. It was 4 mo (almost to the day) from finding that puddle of urine. The diagnostics were very expensive--at least a lot of $$ to us, (but was probably less here than in Wisconsin). I'm thankful for all of the advances in veterinary science and that Scout's parents were able to provide the level of care it would take to pull him over that mountain. It sounds like Scouts case was a "Perfect Storm" for the good in his favor!! We also had a senior Golden while this was going on...he looked alot like "Scout." 6 wks before losing Matt, Logan, (our Golden), came in from pottying one AM, and had a heart attack. I had an ugly cry when I watched these commercials.

Birdieloo A truly heartbreaking story. I’m so sorry you lost your beloved dogs this way, and only 6 weeks apart.

The technology they used on Scout may very well be used in future to help many, many people.

As with all advertising, $6M is an investment to be able to draw in much, much more revenue to the University Of Wisconsin and the incredible work and research they do. Yeah, they could have just thrown the $6M at the school, then what? 30 seconds of Prime-est of Prime Time Super Bowl advertising will reap a much greater reward and benefit the program much better.

It's his money.

@@BQwain yuyo