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In this video, we'll explain why self-referrals are such a big problem in Google Analytics 4 and where Google's official documentation really lets you down. We'll also explain how to actually fix this problem and sort out your "not set" traffic.
🔍💡 Learn 10 surprising (and actually helpful) things that you probably didn’t know GA4 could do and stop stumbling through your data!👇
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00:00 Intro
00:23 Self Referrals In Universal Analytics
01:19 Self Referral Problems In GA4
03:05 What Google Says GA4 Self Referrals
04:02 Why This Is A Big Problem
05:12 How To Fix Self Referral Problems
08:53 Conclusion