Selling Chai Made Them A CROREPATI - Chaayos' Multi Million Dollar Business

Selling Chai Made Them A CROREPATI - Chaayos' Multi Million Dollar Business | FO 54 - Raj Shamani

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Күн бұрын

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Hi Guys! In this latest episode of Figuring Out Podcast with Raj Shamani we are in conversation with Nitin Saluja and Raghav Verma, Co-Founder of Chaayos and we have discussed:
-How to kill competition?
-How to build a brand and what brands can learn from legendary brands like Apple and Co-Cola?
-How Chaayos became India's first technology enabled chai business?
Chaayos - “Experiment with Chai is” is one of the fastest growing tea startups of India. Chaayos is an initiative by two techies - Nitin Saluja and Raghav Verma graduated from IIT Bombay and IIT Delhi respectively. Before the foundation of Chaayos, they used to work in a US consulting firm Opera Solutions. Nitin, for the matter of fact, was always a chai freak.
During this phase, Nitin met Raghav Verma through a friend in common who was also working for the US consulting firm Opera Solutions. They both shared the idea and were convinced to kick it off this craziest idea on the floor of entrepreneurship. They both quit the top paying US based IT job and gave their every ounce of blood to their startup. They named their startup - CHAAYOS and the first outlet store was opened in November 2012 in Gurgaon.
Chaayo's
Social Media Handles ⤵︎
Instagram@chaayos
/ chaayos
Twitter@Chaayos
/ chaayos
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🎧 Listen to Figuring Out Episode with Chaayos Founders On Spotify: open.spotify.com/episode/5RfS...
🎧 Stream Figuring Out episodes on Spotify:
open.spotify.com/show/736rhmW...
📺 Watch Figuring Out episodes on KZfaq:
• Figuring Out With Raj ...
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Timestamps:
00:00 - Introduction
01:57 - How do bots make chai at chaayos?
03:24 - Thandi Chai at Chaayos
04:03 - How do you make people try new stuff?
04:42 - How to convince people buy something super premium
06:29 - How to make a brand in an extremely competitive market?
08:24 - First step to build a mass premium brand
10:59 - What matters the most when starting a store?
12:08 - Why do people love Chaayos?
15:51 - Why do customers keep coming back to some brands?
18:36 - Why technology over human labour?
20:07 - How to convince VC for funding?
22:01 - US vs Indian Customers
23:11 - Are people price sensitive in India?
24:58 - Is Chaayos going global?
27:24 - 3 essential elements to build a brand in India?
35:23 - Are you opening chaayos in any new city?
37:08 - How to build a brand?
39:39 - If I am your customer, what do you want me to spread out in the world?
40:18 - What do you want your employees to spread out?
40:50 - How do you learn all this?
43:45 - Which brands inspired you the most?
46:14 - Next big opportunity in India?
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

Пікірлер: 194

@rajshamani Жыл бұрын

Subscribe To Our Other KZfaq Channels:- www.youtube.com/@rajshamaniclips www.youtube.com/@RajShamani.Shorts

@racechassis Жыл бұрын

Few months ago, my clumsy friend dropped the entire tray of tea he was carrying to the table. The chaayos staff was very helpful and just got us another set of the same order, no extra charges. This experience will always stay with us.

@adityamodi8922 Жыл бұрын

in these interviews viewers are mostly interested in knowing how they opened the first outlet. how they searched the place, cost of outlet, registering F&B business without a background, designing menu, hiring staff etc. its easy to go from 1-100 than from 0-1.

@mohdzuhaib4138 Жыл бұрын

They've so much clarity of what they're building! Great vision and execution. Kudos

@ddas108 Жыл бұрын

19:05 , “That’s not why we are motivated to bring in so much tech into a cup of chai “ . Then Mr Nitin smiles looking at Raghav as if it was too early to reveal .😂. Hope you read between the lines . Or , here’s what I felt about the great podcast . Kudos to Nitin , Raghav and Raj ! If you think these IITians with a background of working in robotics will be contented with just chai , please think again . 1- I believe , Chaios is just like the early days of Amazon selling books online . Later , it turned out to be the monopolized retail platform on the earth . 2- Chaios is tomorrow’s platform for building cocktails in all segments involving food , beverage and services (therapy , massage , haircut etc ) with the ability to customize it and perfecting to the taste of customer as many times as s/he wants. 3-Chaios is collecting zillions of behavioral data to train and predict human behavior. The setup for chai can be scaled to regional and continental foods , beverages and service involving sensory human experience . Can even be massage , therapeutics etc . The end goal isn’t to expand these robotic chai serving centers , pan india . They have thought through their business model to collect enough revenue for sustainability and research. Just a matter of time till the giant raises its head .

@scientificallysatvik1650 Жыл бұрын

I completely agree with the second point. They also know today Data is the new gold. And they are creating a data base. Sp their real earning will start from selling that data. Apart from it, the story of "realness" Really sounds very fake. I mean if a customer who loves chai is drinking chai in chaios definitely will be the one who has "money" Right, so the relaxation thing is only for upper middle class

@biplabdasgupta Жыл бұрын

This is the best episode which is simple, down-to-earth narration of their story. They look vulnerable but very much convinced abt their vision. The guys went shaky on defining "personality" but it's fine. There is no mumbo-jumbo, cryptic tech language used. Liked it.

@evolvebatchexclusive6784 Жыл бұрын

BEST PART OF EVERY PODCAST IS THE NXT BIG INDUSTRY THING !! TOTALLY LOVE NEW PERSPECTIVE FROM HIGHLY ACCOMPLISHED PEOPLE !!

@Sanchit-Shah Жыл бұрын

This is such a profound discussion. Both the Questions & Responses from both Founders ! To-the-point and highly thought provoking. 👍

@shashisavanth4037 Жыл бұрын

One thing I’ve observed here is These entrepreneurs answered none of raj’s question

@hiteshdua3746 Жыл бұрын

So Insightful, So Indian, So Chaiyish! ❤️ Thanks, Raj, Nitin & Raghav!

@SumitMSao Жыл бұрын

Brand building lessons were the best from the episode. Again "Great" episode. Can you upload 2 episodes in a week??? Quality of content and learnings from the content is so great that I can't wait for every Friday. And please bring Kunal Shah back on the podcast. It's a request. 😊😊😊😊😊. Thanks for the episode. You are doing great work.

@rajshamani Жыл бұрын

This means so much for real ❤️ will try to do the best I can :)

@Nick-og7rf Жыл бұрын

Yes…. Waiting for Kunal Shan 🙌🏻

@pragatdutt8779 Жыл бұрын

The best part is, Nitin is so respectful for his co-founder, personality wise he might look so intimidating,but he is so warm with his co-founder. The team is formidable. They will go places.

@HARDIK7722 Жыл бұрын

Very well crafted ! Kudos to 2 gentleman man out there to have such a indepth knowledge of subject. Keep it up guys and let's bring nation to another level.

@sanchitjain. Жыл бұрын

The way Mr. Nitin articulates his thought seems so intriguing to me .. Everytime I see him speaking , I find myself as a founder few years down the line....

@rajshamani Жыл бұрын

I know right!!! It's so unique

@B.bishwajit Жыл бұрын

Hi ..I have been following your podcast for a while now..almost since 4 months.. all were wonderful..this one is amazing!

@niten_mukesh Жыл бұрын

Nitin seems to be trying so hard to explain why people feel relaxed in their outlet 😄

@artma. Жыл бұрын

that's how they are positioning it away from Starbucks, for instance, where everyone is uptight trying to appear like they are elite. The way leaders speak in public about their product is also part of brand marketing.

@bharatgulwani4982 Жыл бұрын

If anyone realized not even one new customer walked in during the entire length of the interview or were they stopped because of filming

@saphal4642 Жыл бұрын

I am begineer at coding and i used to watch your videos and i learnt to much from you sir ❤️❤️ To much love from nepal ❤️

@bhanujoshi1 Жыл бұрын

loving the concept of 0.1 in most of entrepreneurial podcasts in India.

@MsBilalarshad Жыл бұрын

Amazing content 👏🏼 The idea is one of its kind, informative, very very informative and conducive session.

@darshita1270 Жыл бұрын

automation for consistency in a business like this is smart

@naturesmagic5532 Жыл бұрын

Excellent podcast. Your every podcast Raj is so informative and the way you interview is also next level!

@piyushramnani1014 Жыл бұрын

Good initiative of filming this in their store Raj! I don't know if it was intentional but its refreshing.

@adarshbhatk Жыл бұрын

'Figuring Out with Raj Shamani ft.." should be renamed to 'MBA Lessons with Raj Shamani ft..". Have been following you, Raj, for almost two years now, never disappointed. Look forward to new episodes every week! Much love

@Sache-wasi Жыл бұрын

Awesome podcast. So much to learn from this episode. Thanks bro for this podcast

@cshah1000 Жыл бұрын

Will be the first time customer to Chaayos after listening this.. Will definitely would like to experience Chaayos.

@mitanshusatla9033 Жыл бұрын

We are a startup called Twisted Tiffin doing something similar and dealing with a basic product at scale. A superb episode with a lot of insight personally. Goli Vada pav also is a similar product and I guess they did well, not sure how far are they as on date. Anyways please keep posting such videos.

@mayankkanojiya305 Жыл бұрын

Their app doesn't work, it just asks for your location and name, then it shows a white screen,Also the Playstore rating is only 2.7, and most of the reviews are negative

@boldblushblog Жыл бұрын

Sara content ek hi time pe release ho jata acha wala kya kya dekhu mai

@anchitsachdeva7882 Жыл бұрын

That is a serious problem

@hiteshdua3746 Жыл бұрын

Save Later ka feature Suna hai, Krati? 😅

@abdultaiyabdaudi Жыл бұрын

Because everyone is online at night so best time to post is At night for all the creators.

@piyushakaushik5215 Жыл бұрын

Haan yr😂😂

@tamanna4697 Жыл бұрын

@Dhruv Dattani learn the spelling of grateful first 😂

@fatboyrecordsinc.7773 Жыл бұрын

We need a Chaayos store in Guwahati.. come on Chaayos BD team, do it 👌

@RajaMudgal Жыл бұрын

Great hard questions by Raj to completely understand the business

@sumitjadhav9265 Жыл бұрын

Brother the type of content you build is super knowledgeable the podcasts are interesting Thankful for spreading knowledge brother ❤️❤️

@anoshshirsath4892 Жыл бұрын

This guy never fails to impress and motivate me, Raj keep the spirit high bro love you ✌🏼

@aryanbandal7309 Жыл бұрын

Absolutely brilliant talk a hell lot of things to learn 👍

@Lsuchdev Жыл бұрын

Super super insightful!!!

@prachipatni29 Жыл бұрын

The questions you ask are soooooo nice and freshhh! 💯

@shrenewable Жыл бұрын

Great podcast. Thanks Raj and Team Chaayos

@umeshshinde877 5 ай бұрын

Chayoos - the taste of chai is similar to regular chai, even the chai from local tea stalls is very flavorful and tasty

@mrbeastelugu1518 Жыл бұрын

Hey @raj love your podcasts most of them, i guess we are missing on some thing at the end why don't you add some "pot shot of behind the scenes of making the video" at end . it will elevate experience for sure

@svrssaikrishna5275 Жыл бұрын

Raj bro is having great time because a lot of conversation and a lot of knowledge

@SkyLoreking Жыл бұрын

it is very difficult to select a podcast from all the shorts and videos on the homepage. brother, please make a playlist consisting of all podcasts chronologically.

@nirajirmal Жыл бұрын

Figuring out teaches me more quality knowledge than my college 😁

@neeraj_gk Жыл бұрын

video and audio quality have improved 💯💯💯💥💥💥

@letscodewithmangesh Жыл бұрын

Raj you should bring Ananth Narayanan from Mensa Brands to the pod.

@souvikbose7488 Жыл бұрын

I love the audience of this channel....if this podcast would have been in another channel, teenage kids would have commented bring mba chaiwala on podcast

@apcreation999 Жыл бұрын

After your Podcast am just waiting for next Podcast.

@DepanshBanga Ай бұрын

Hi Raj, I hope you're well! I wanted to reach out and let you know how much I've been enjoying your insightful and engaging podcast. It's truly been a amazing. However, I noticed a small editing mistake in a video around 6:49. Just wanted to bring it to your attention so you can look into it. Thanks so much, and looking forward to more great episodes! Best regards, Depansh Banga

@pradyumnkumar3205 Жыл бұрын

Every thing was described in an chronologically manner. Much needed content.

@forinternaluse2425 Жыл бұрын

Nitin sir visits our cafe and meets As and gives also a chocolate 😊so sweet Person

@Ankita2906 Ай бұрын

My neighbour orders chaayos. Not tasty too watery but good agar inka acha chal r hai very hardworking down to earth very inspiring ❤❤❤❤❤❤thanks buddddy

@asaan7441 Жыл бұрын

Great help sir thank u for ur video

@sujatajayant Жыл бұрын

Solid stuff, Raj.

@mayurpanchal7680 Жыл бұрын

My favourite youtube channel

@imzainibrahim9389 Жыл бұрын

Not bad man looking forward to see more clear content

@phuchka6590 Жыл бұрын

Chalo bhai KZfaq dekhna hee hai too kuch productive dekhe. Chalo Raj Shamani podcast dekhe.🥰💪🖤✌️✌️✌️

@mohitdas5132 Жыл бұрын

Raj bhai, utilise some signal indicators so that you can see how you are delivering; it felt like I was tweaking volume levels half the time.

@ayushc5704 Жыл бұрын

when will they open up in Kokata Goa ...and all the chill places like Manali and stuff?

@ganeshchandrashekar6109 Жыл бұрын

The founders are so down to earth especially Raghavl. Only missing is Raj's regular dose of humorous interaction with the founders in this podcast. A splendid podcast indeed.

@JagdeepGrover Жыл бұрын

Great great great motivation

@k-map224 Жыл бұрын

I don't know about chaayos being the Starbucks of India but there is another new coffee cafe brand from Bangalore called Third wave rosters that are expanding really fast and have cafes with amazing ambience and coffees which are better than Starbucks and are even priced and taste better than their competitors in the coffee space

@prachipatni29 Жыл бұрын

Watching this while sipping chai! ☕️🔥

@vikasgoswami2270 Жыл бұрын

Our multitalented R Ashwin has started selling Chai

@ayushjoshiya9892 Жыл бұрын

This podcast was❤️

@manishakumari1411 Жыл бұрын

Ordered chaayos while watching this. Couldn’t resist🤷🏻‍♀️

@rajshamani Жыл бұрын

Hahah great

@AmitabhSharma486 Жыл бұрын

Hi Raj, nice interview so much talk about Chai but you guys were only sipping water all thru. You should have atleast tea as prop.

@priyabhawnani8451 Жыл бұрын

Please come on The Sandeep Maheshwari Show. Plzzzzzzz🙏🙏

@eoinaladdin1589 Жыл бұрын

Why were there no customers during the entire conversation ?

@rajeevkumawat8730 Жыл бұрын

Notice kiya ho to ye dono ka communication ek jesa hai 😂

@sanchitjain. Жыл бұрын

Stupendous co-ordination b/w both the founders.... ❤️

@snlagr Жыл бұрын

Lol the other guy was not even speaking, what coordination you noticed?

@sanchitjain. Жыл бұрын

@@snlagr nothing ; you won't understand!

@yujirobosss6247 Жыл бұрын

@@sanchitjain. agreed!!! i get what you are trying to say. A perfect founder and co founder team.

@ryangreen45 Жыл бұрын

When you learn a new word and can’t stop using it even if it doesn’t make any sense

@sanchitjain. Жыл бұрын

@@ryangreen45 👍🏼

@mayurpanchal7680 Жыл бұрын

Value adding

@chandarajput852 Жыл бұрын

L Theanine Is an amino acid found in tealeaves,for alertness,cut sleep & lazyness. Caffeine in coffee.

@ashokdihingia247 Жыл бұрын

উৎসাজনক content l

@V.E.D.A.N.G Жыл бұрын

Being the founders of faasos rebel foods Cause their signature rolls are the best rolls available out there in market

@V.E.D.A.N.G Жыл бұрын

Premiumisation of Chai ☕

@ashishmata9244 Жыл бұрын

I go Delhi this year i try Starbucks and chaooyes i can say chaooyes gives good chai

@hemanthprakash8795 Жыл бұрын

Please do an interview of cult founders! Would be a great insight for people working in the fitness industry.

@abhisheksanctum5777 Жыл бұрын

knowledge Treasure

@vvvinayvivek Жыл бұрын

Hi raj sir.Im an orthopedician.I’m yet to see AI/iot/xyz in operation taking care of various painpoints faced by health care providers/patients at a large scale. There is infinite scope!!!

@snlagr Жыл бұрын

I had a 110rs (lowest amount possible) chai from chaayos & it was the shittiest chai of my life. Maybe the podcast & founders are good but you better stay away from chayoos.

@chessskill7015 Жыл бұрын

😂😂😂 me too

@raghuvamsi155 Жыл бұрын

Mee too

@soubhagyaj Жыл бұрын

agree .now i understanding why the chai is so bad. because bots make it

@mohdozer Жыл бұрын

Sabse kam wisdom wale entrepreneurs :( :( .

@gamerz_2k Жыл бұрын

Ipo kab la rahe ho chaayos? 😄😄

@rishabhgupta7224 9 ай бұрын

A middle class will not go to a tapri and a cafe or Chaayos is not bcz of Chai 1. They want the sitting experience where there is AC and professionalism bcz they are earning better then lower class 3.Once the above point is established the brand Chaayos is established and everyone will talk about the cafe chaayos,so it's not for the premium chai that they sell it's for the relaxation they don't get on tapri Agar Chaayos bechoge Amrutulya jaise format me koi nhi aayega

@thehonestguy5782 Жыл бұрын

Praful MBA chai wala is crying in the corner

@mohammedqasim2846 6 ай бұрын

You should get people who failed in multiple attempts also. Because the journey of entrepreneurship starts from failing. Why only most succesful?

@Rahul-gd2vv Жыл бұрын

Most of the entrepreneurs come and shower thier knowledge, experiences but these two kinda seemed just promoting chayos at every question asked.

@rishuldhall4409 Жыл бұрын

Ayyyyyyyy best video ever bhai

@raunakbafna3265 Жыл бұрын

Video toh dekhle 😂

@rishuldhall4409 Жыл бұрын

@@raunakbafna3265 12 mins in the vid eady

@raunakbafna3265 Жыл бұрын

@@rishuldhall4409 haan toh dekh le phir comment kar 😂 Uske pehle best ever aur tera comment video upload hote hi aagaya 😂

@GanggsterR Жыл бұрын

Why it ended so abruptly

@dinot1609 Жыл бұрын

Healthcare industry has Practo as a brand. I don't know how they missed that out. But a wonderful podcast. Raj should have just ended it well. Not a very good outro.

@Lahoriyapreet Жыл бұрын

Boom❗

@rakeshmehra6321 2 ай бұрын

As a chai lover I can confirm that Chayoos serves one of the worst chai's in the world. It's all hype and IIT brand.

@monilvachhani4603 Жыл бұрын

There are other brands for tea also like in healthcare . For tea there are lots of brands dude

@ylkamble Жыл бұрын

Interview Yewale Chah pune He build Rs 1.2 million per month from just tea and with in Maharashtra. No fancy cafe just selling good cup of tea at same tapri price Rs 10 per cup.

@ChessNooob Жыл бұрын

Why is Magnus Carlson in the podcast?

@Satsarthak Жыл бұрын

The other guy reminds me of my school PTMs

@vedpatel2001 Жыл бұрын

Just op

@akshayr5514 9 ай бұрын

Once ccd was successful story and ended up badly same for this brand .. chai at cool place sound really good and people gave it a hype at one point people will stop visiting & cycle repeats 🙂