😂😂😂 "Jason" just made my day! Thanks for an informative and entertaining video!
@Wisdombluetooth3 жыл бұрын
Thank you for taking the effort, without such people doing good on this planet life would be dead as a rock!
@Danger_us863 жыл бұрын
This is assuming you already have existing customers though when finding data for the personas. How do you create a customer persona for a new business idea?
@startupstudio35352 жыл бұрын
Imagine that you've built a product and you finally launched it and someone actually bought from you. Focus your attention on that person who bought from you and imagine him/her in detail. What his/her gender? their income? where do they live? what motivated them to buy from you? do they have to have certain needs, pains and gains to buy from you? what are they? do they have a car? do they have a house? do they have alot of free time? Basically you have to imagine your ideal customer. your ideal customer is the one who buys from you in a heartbeat. After you've built this fictional character (your persona) start talking to real people who resemble the persona you've created. From there, you'll start changing and building upon what you have. Do enough customer interviews to turn all your imaginary persona into a more realistic one. One that represent a big chunk of your customers.
@printlonseo202 Жыл бұрын
Thanks to the SEMrush team for simplifying information. It's worth watching. Finally, let's get to the subject. Several businesses, such as digital marketing and hospitality, must create buyer personas that are comparable but distinct. Personally, I work in the printing industry. I would be grateful if you could offer or recommend processes for creating a buyer persona for the printing sector.
@katieritchie34602 жыл бұрын
Great video - exactly what I was looking for and really well presented. Is the buyer persona template still available? I followed the link to the blog but still couldn’t find it. Cheer
@bustad46753 жыл бұрын
You make it seem so simple 😅 need to practice it
@semrush3 жыл бұрын
It takes time, but it's worth it 😉- Chiara
@sultanansari37043 жыл бұрын
@@semrush 50thLtd
@sultanansari37043 жыл бұрын
@@semrush 50thLtd
@sultanansari37043 жыл бұрын
@@semrush j7
@marketingaleco78123 жыл бұрын
I don't understand why people keep saying ideal customer. You make a buyer persona from the different segments you made from several interviews, but who says it's ideal? It's just realistic. The buyer persona is based on the data you found in the interviews.
@semrush3 жыл бұрын
Very well said!
@SavannahRose Жыл бұрын
am I missing something when it comes to how you find that age? I don't understand where the information is coming from, and everyone seems to skip that very important step. Are we just making it up? lol
@shabirkolu3 жыл бұрын
Amazingly simplified information , thanks to SEMrush team. Worthy to watch. Coming to the point . Several different industries like Digital Marketing or Hospitality Industry have to make somehow similar but different buyers persona's . I personally belongs to the Hospitality Industry . I would highly appreciate if you could suggest or recommend the steps for making the buyers persona for the hospitality industry.
@semrush3 жыл бұрын
Thank you, Shabir! We think the advice in this video can apply for any industry, just try and interview some of your customers and once you have good data fill in the template. Let us know if you make any progress, and good luck! - Chiara
@balajig69933 жыл бұрын
Ne
@steamkdemy62882 жыл бұрын
Thanks a lot for sharing this valuable information.
@dimitrichenet2921 Жыл бұрын
Loved the video super informative
@simonadz1754 Жыл бұрын
Can we add Buyer personas in the recommendation section of a case study?
@subhasishbhattacharya.2 жыл бұрын
Thank you so much for sharing
@DJQuet Жыл бұрын
What is market explorer?
@bassemfrancis68923 жыл бұрын
The buyer persona template is not available anymore?
@semrush3 жыл бұрын
Hi! Yes, it's still available. You can find it here: www.semrush.com/blog/buyer-persona/ Hope this helps! - Chiara
@victoriaopute432 Жыл бұрын
I can't download the template
@sujaysunilkumar54712 жыл бұрын
Just a suggestion. that mic is suppoed to be vertically placed
@amitkumar-kq7ke3 жыл бұрын
Great session 🥂
@semrush3 жыл бұрын
Thank you!
@IncredibleHonk3 жыл бұрын
Hi! Thanks for the video, nice, understandable overview. I have a question regarding the template's last part "purchasing process": It has to be altered to my needs anyway, but I would like to understand your thought process here. The part "Role in the purchase decisionmaking process" is understandable: I guess this also defines the category of this persona (customer, buyer, user ...). But what is lifetime cycle reffering to and why is this an important point referring to the persona? Thanks and best wishes, Tobias
@semrush3 жыл бұрын
Hi, Tobias! Thanks for your feedback, we're happy you liked the video. To answer your questions, I'll link you to this article: www.semrush.com/hub/marketing-strategy/buyer-persona/ In the article, we described that insights about Purchasing process (how the target persona makes buying decisions), including the potential lifetime cycle (how frequently do they buy the product or service?), helps amplify the buyer’s journey and sales, as well as helping digital teams to define trigger events. It’s not an essential point for defining the buyer persona of the product. Still, it helps to optimize potential customers’ experience and create the right strategy for future revenue growth. Hope this helped! - Chiara
@ronaldmwangi3994 Жыл бұрын
@@semrush Do you still have this article?
@padhyaarsahib8499 Жыл бұрын
Thanks good 👍👍👍👍🥀
@patrickacasio75043 жыл бұрын
Are those tools mentioned free? Or I have to pay monthly?
@yogeshselwad3 жыл бұрын
Make an video on using semrush for ecommerce adwords
@semrush3 жыл бұрын
Thank you for the suggestion! - Chiara
@SuperRunehawk3 жыл бұрын
How do I add in CI add on? Marketplace
@semrush3 жыл бұрын
Hi! Joehan, do you need help with which tools exactly, Traffic Analytics&Market Explorer or Marketplace?
@jabarullakhan57242 жыл бұрын
Good video OK
@Downboy_3 жыл бұрын
Do you provide market research for customers?
@semrush3 жыл бұрын
Could you specify a bit more your question?
@Internet_Insider_3 жыл бұрын
why does it say family status that doesn't make sense