SEO Is Dead… 5 Ways To Save Your Business In 2024

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Marketing Against the Grain

Marketing Against the Grain

Күн бұрын

Stay ahead of the competition by downloading our FREE State of Marketing Report 💥 clickhubspot.com/4gj
Is Google search traffic in decline?
Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation.
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Timestamps
00:00 SEO industry hit hard by algorithm updates.
05:54 Google feature snippet: Content shown on Google.
07:07 AI chat's user experience.
12:16 Google's changes affect sites unevenly, protecting Adwords.
14:14 Google becoming more of a closed entity.
20:00 Be a creator in the market before starting business.
26:30 Creating niche content fuels B2B influencer marketing.
27:48 Traditional search engine usage may decline due to AI chats.
31:27 Outbound boom predicted for next 3-5 years.
34:38 AI is challenging lazy marketers.
39:39 Meta rolling out AI features for assistance.
41:08 Mixed feelings about SEO and future advice.
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Пікірлер: 68
@MATGpod
@MATGpod 2 ай бұрын
Stay ahead of the competition by downloading our FREE State of Marketing Report 💥 clickhubspot.com/6jz
@happycowgirl32
@happycowgirl32 2 ай бұрын
This is why I always preached about building email lists. Your email list is your best traffic source and your #1 asset.
@juliekrolak1450
@juliekrolak1450 2 ай бұрын
Taking a blogger's content and putting it on Google's search results page is theft. It's plagiarism. Google is stealing a blogger's content to make money.
@ScottMoyse
@ScottMoyse Ай бұрын
Yeah. Google's traffic isn't getting hit. They've just pilfered content and put it into AI summaries right at the top of their search results. Unbelievable audacity really.
@manzoorkhan6336
@manzoorkhan6336 Ай бұрын
And also don’t allow the bloggers to earn money 😂
@eurekadocumentary
@eurekadocumentary Ай бұрын
i can't stop laugh read this comment
@ErikHill1
@ErikHill1 2 ай бұрын
One of the best tech, marketing, and AI pods. Thank you!!
@rejinc
@rejinc 2 ай бұрын
if organic search still works , and google abandons it, someone else will step and replace them,
@cosbyikaev2584
@cosbyikaev2584 2 ай бұрын
It’s Google platform. They are getting greedy and diverting traffic to Google Guaranteed and PPC. So “free” organic traffic comes to end. To fight dependency create offline marketing. It will guarantee some business. Because not to far that Google 100% will have available paid option only. Nothing will change on line marketing field till powerful competitor against the Google will emerge
@RahulShyokand
@RahulShyokand 2 ай бұрын
Google and KZfaq Traffic Analysis Comparison Keyword would be amazing to learn.
@afsharlady
@afsharlady 2 ай бұрын
GREAT video guys. Definitely, some gems discovered! Thank you.
@claudiaariasgonzalez6941
@claudiaariasgonzalez6941 Ай бұрын
Excellent content, very useful, I have a question if SEO is dead how audit the content, the website?
@Von199X
@Von199X Ай бұрын
Marketers ruined the search page in the first place they're just fixing it back, Marketers with the spam keywords and unreadable articles LMAO, Affiliate Martketers are the Indian scam callers of the internet
@Digitalcataloghub
@Digitalcataloghub 2 ай бұрын
One of the biggest issues I’ve come across is how to properly implement information gain
@marexibinsa2915
@marexibinsa2915 18 күн бұрын
Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!
@Sunshine-Nina
@Sunshine-Nina 2 ай бұрын
Nice casual show, thank you 🌸🌸
@phonejail
@phonejail 2 ай бұрын
This was your best episode so far. Really good stuff to try and wrap my slow moving mind around.
@searchbrat
@searchbrat 2 ай бұрын
Thank you
@AnthonyVickersSoulJahTYah
@AnthonyVickersSoulJahTYah 2 ай бұрын
Great insight ...Q: Do you think the changes could affect people/affiliates who do product reviews?
@caseyhill929
@caseyhill929 2 ай бұрын
Best take on SEO changes I have seen
@searchbrat
@searchbrat 2 ай бұрын
Awesome, thank you!
@DerrickBranch
@DerrickBranch 2 ай бұрын
So, if that's the case, why don't they just allow us to create Google Business pages similar to Facebook business pages? We just create content on the page and it let it rank.
@AlexLee-os2gy
@AlexLee-os2gy 2 ай бұрын
What does this mean for websites? Not just talking about AI creating websites. But what's the role of a website now? It has been to tell visitors what you offer, give them a way to order, tell your story, sell your products, host your blog, give value to visitors. But will it be worth having a website in the future we're rapidly moving toward?
@searchbrat
@searchbrat 2 ай бұрын
Great question we will do a pod on this
@ramanvirk8568
@ramanvirk8568 2 ай бұрын
In my opinion I would say it’s best to move to a landing page and focus more on a conversion goal
@willl5970
@willl5970 2 ай бұрын
My God! this episode was Solid Gold from start to finish! TYVM!!!! PS: Kipp's shot is all wrong. The low angle and too-close nature make it look like he's going to chew our toenails off.
@KeefaRae
@KeefaRae Ай бұрын
regarding bigger budgets going to creators to grow b2b and brands...im thinking these companies will use AI generated creators and avatars to sell their products. that seems a more affordable and still scaleable way to go
@user-yb2tp4qf1r
@user-yb2tp4qf1r 20 күн бұрын
Very interesting guys, thanks!
@fkc2107
@fkc2107 2 ай бұрын
I'm back to offline marketing Mail Order. It still works!
@cosbyikaev2584
@cosbyikaev2584 2 ай бұрын
Hey fkc2107 how’s it going? I’m doing direct mail marketing in NYC for moving company. Not so great. What state you are and what kind of business you have. Thanks
@JamesLoomstein
@JamesLoomstein 2 ай бұрын
This was one of y'alls best shows yet.
@AnnaMalmberg2
@AnnaMalmberg2 2 ай бұрын
The End of SEO? AI Ushers in a New Era We've all heard the dire predictions about AI taking over jobs and rendering human skills obsolete. But what if AI could actually unlock new opportunities and enhance our creativity in ways we never imagined? An insightful perspective raises the intriguing point that traditional search engine optimization (SEO) tactics are becoming outdated in our AI-driven world. At first, this might sound alarming for marketers and content creators who have mastered the art of SEO. However, I would argue that this shift signifies something profound and liberating. For too long, we've been confined to creating content tailored to the whims of search algorithms, stuffing keywords and optimizing for machines rather than human readers. Our creative expression has been shackled by the need to appease the algorithmic gatekeepers of online visibility. But with AI's increasing integration into search and content discovery, we may finally be free from those constraints. AI has the potential to understand context, meaning, and user intent on a deeper level than any rules-based algorithm ever could. This means we can focus on crafting authentically valuable and engaging content without resorting to SEO gimmicks. Imagine writers, artists, and creators being able to pour their passion into their work without the constant nagging worry of keyword density or backlink profiles. Their creativity could flow unencumbered, connecting with audiences based on substantive quality rather than gaming a system. This paradigm shift doesn't spell the end of great content being discovered, but rather a new beginning. AI could act as an intelligent curator, surfacing the most resonant and contextually relevant pieces for each individual user based on their unique interests and needs. Of course, there are valid concerns around AI's potential impact on jobs and human agency. But what if we viewed this technological revolution as an opportunity to redefine work itself? AI could automate the tedious, routine tasks that have bogged us down, liberating us to embrace our highest creative and strategic capabilities. Writers and content creators wouldn't be replaced but elevated to focus on ideation, storytelling, and crafting narratives that truly move people. Those harnessing AI and data insights could shift from tactical executors to strategic visionaries, forging deeper audience connections. In this AI-powered world, the most uniquely human skills - creativity, emotional intelligence, critical thinking - become more vital than ever before. Those who can wield technology as an empowering force while retaining their innate ingenuity will thrive. So let's not lament the supposed death of SEO, but celebrate the birth of a new era where our work regains its authenticity and our creativity can be unleashed. AI doesn't have to be a threat, but a catalyst for more fulfilling labor that elevates our humanity rather than subjugating it to the machine. The future belongs to those who can harmonize technology and art, automation and inspiration. Onward to a more soulful, transcendent future of work and content creation.
@FullMediaLtd
@FullMediaLtd Ай бұрын
Really great content but your volume levels need to be equalized. :)
@Channelsdotbiz-yd8bl
@Channelsdotbiz-yd8bl 2 ай бұрын
You guys need to be rappers and singers with all the references...😊
@rejinc
@rejinc 2 ай бұрын
Nope , if google does not rank your site why give them access to the content?
@JacobVoncannon
@JacobVoncannon 2 ай бұрын
You said Jerks...what I am supposed to do right when I was thinking it 😂
@20DollarBeats
@20DollarBeats 28 күн бұрын
Yeah definitely seeing a down tick about 60% in SEO traffic. hard to fix or figure out, if anyone know how to improve or fix, let me know ASAP
@joshs6230
@joshs6230 2 ай бұрын
people were saying open AI is killing Google, but it's not true, AI will kill all internet content because why would I search for something when I can just ask Siri?
@oyvind6838
@oyvind6838 Ай бұрын
The community must start addressing this for what it is. it is theft. Google and AI is stealing created content and publishing as its own not even giving credits to the source, nor asking for permission to steal.
@dan-miller
@dan-miller 2 ай бұрын
When you say "creators" you are ignoring bloggers and text based content creators. People who create video content think that these changes will not effect them. In few years there will be AI video summarizers that will create short video clips from your long youtube videos and present it without you getting any credit.
@fhati-kz5un
@fhati-kz5un 2 ай бұрын
So I guess SEO agencies need to pivot then and expand their services into AI SEO?
@elsavelaz
@elsavelaz 2 ай бұрын
It’s called GEO generative engine optimization. Perplexity is amazing and it’s the worst it’ll ever be
@robusto5271
@robusto5271 Ай бұрын
Enjoyed the content but very disappointed in the volume differences between the two guys. I feel I missed some good points from the soft spoken guy.
@Juliemarg
@Juliemarg 2 ай бұрын
What is an LOM
@micahldixon
@micahldixon 2 ай бұрын
LLM and its large language model. Like ChatGPT. You can ask highly specific questions (that you’d normally just google) and it will answer them without taking you to a website.
@MarquezLux
@MarquezLux 2 ай бұрын
80% Thanks Google
@manojmaitydm
@manojmaitydm Ай бұрын
SEO is uncertain career in 2024 & beyond.
@Jibon-in7jr
@Jibon-in7jr Ай бұрын
Hey Marketing Against the Grain, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
@lgroots8691
@lgroots8691 2 ай бұрын
Seo is not dead if you’re legit. You’re speaking to all the AI scumbags that google now detects….
@musicright6177
@musicright6177 2 ай бұрын
Dead for noobs😂
@evillano
@evillano Ай бұрын
Guys, put a compressor on the audio... Your laugh outbursts are destroying my ears
@seriouscash
@seriouscash 2 ай бұрын
SEO is dumb just make social media content and get traffic that way
@searchbrat
@searchbrat 2 ай бұрын
Doesn’t convert as well as search in b2b
@Jay-sy5yf
@Jay-sy5yf 2 ай бұрын
I'm triggered!
@kylebftr
@kylebftr Ай бұрын
I need locals to find my business, not kids with no money living 1,000 miles away.
@shannons1886
@shannons1886 Ай бұрын
Garbage video title from 2008
@johngibson7693
@johngibson7693 Ай бұрын
Given what's going on with industry. now. Would you own Google stock?
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