Seth Godin - Everything You (probably) DON'T Know about Marketing

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Behind the Brand

Behind the Brand

5 жыл бұрын

Today on Behind The Brand, Seth Godin details everything you (probably) don't know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.
His great insight into what we don't know about marketing is adopted from his bestseller - Seth Godin, This Is Marketing.
THIS IS Marketing book link: amzn.to/2AXqbBk
Click here to get a free audiobook copy of Seth Godin's NEW book: amzn.to/3z5gzQx
Here's everything you probably don't know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.
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Пікірлер: 1 700
@BehindtheBrand
@BehindtheBrand 8 ай бұрын
Thnx for watching! Subscribe to get smarter, grow your brand, make more 💰More vids in the library w/ some of the smartest people on the planet --> bit.ly/GetBehindtheBrand
@ninojoekemsonc.sumile-jj3eq
@ninojoekemsonc.sumile-jj3eq Ай бұрын
Vvvvvvvvvvvvvvvvvv😛😹🥳😛😛😹😹😹😛vvvvvvvvvvvvvv
@user-cj6xk8rw1h
@user-cj6xk8rw1h 4 жыл бұрын
1:00 A brand is how much extra I am paying above my substitute. If I’m not paying extra, I don’t have a brand. 6:10 Culture defeats everything. 7:00 Human beings make decisions based on the status of who is going up and who is going down, and what that means to us (“us” a certain group of people). 8:17 Don’t do it cause you’re making a living. Make a living cause you’re doing it. 16:50 Nike vs Hyatt 17:25 A brand is a promise to people, a short-hand, an expectation. They should ask themselves: “what should I expect the next time?” 22:00 As a Marketer, you have to have empathy for the people you are willing to serve. 27:00 The medium can change, but the mission will remain consistent. People don’t think what they want, they think what they dream of. 32:10 Now, everything is a click away, you can sell anything you want. But you don’t come at the customer anymore, let them come at you. 31:40 You don’t market at them anymore, you market with them. 32:50 Everyone is not the goal, someone is the goal. 42:30 As a Marketer, you have to willingly dance with the tension a customer feels before actually taking an action.
@BehindtheBrand
@BehindtheBrand 4 жыл бұрын
thanks for watching Marcos!
@sarritapandey4165
@sarritapandey4165 4 жыл бұрын
Thanks thanks a lot 😊😀
@ntandozuma901
@ntandozuma901 4 жыл бұрын
Brilliant! Thank you
@ntandozuma901
@ntandozuma901 4 жыл бұрын
Thanks so much
@MROST
@MROST 4 жыл бұрын
Yessss !!!
@abramdahlby1153
@abramdahlby1153 Жыл бұрын
Good Stuff. For someone starting a business and feeling guilty about not wanting to reach 100,00 plus people but to only go after those who share the same passion, this video hit the spot.
@paulharold6721
@paulharold6721 2 жыл бұрын
MY portfolio has good companies, however they have been red all this year. This is my first year of investing and have been down 35% in the March/April sell off, and now down 17% in this sell off. I work hard for my money, so investing is making me nervous and sad. I don't know if I should sell everything or just sit and wait.
@veramonique1724
@veramonique1724 2 жыл бұрын
Building a good investment portfolio is more complex so I would recommend you seek professional support. This way you can get strategies designed to address your unique long-term goals and financial dreams.
@paulharold6721
@paulharold6721 2 жыл бұрын
I’ve been trying to hire a professional. After all, it's what really wealthy people do, they hire more experienced persons to do the job but I can’t find anyone I can trust.
@devdaniel3225
@devdaniel3225 2 жыл бұрын
Be it a crash or rise the financial markets will always have lucrative means for folks to earn decent payouts. I’m just being inquisitive? how are you yielding gains
@veramonique1724
@veramonique1724 2 жыл бұрын
*PRISCILLA DIANE AIVAZIAN* . She is famous and has got a website. So, you can check her out online and subsequently contact her from there.
@paulharold6721
@paulharold6721 2 жыл бұрын
Frugality is an attractive quality to the majority of the population. Being frugal is about putting your dollars towards the things you care about and not overspending on the things that don’t matter. Thank you for sharing I'll do that right away
@maraboscaro5590
@maraboscaro5590 3 жыл бұрын
The way He speaks, his mindset, his philosophy of life, the way gives back...I really love Seth.
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Thanks Mara
@beautybird2668
@beautybird2668 Жыл бұрын
Srth is amazing, I dont think he gets enough recognition for his skills, love to hear him talk, you always learn something new
@keith9carlos
@keith9carlos 4 жыл бұрын
"Dont do it because you're making a living. Make a living because your doing it" Mr. Godin is dropping Gems on us
@martin-steiner-photography
@martin-steiner-photography 4 жыл бұрын
@Seth M. I truly do not mean to be rude now - anyone gets that sentence in full scale when the one starts to do his hobby/passion as a living. True fact.
@billionairesociety6356
@billionairesociety6356 2 жыл бұрын
Gems
@HittinOnDorky
@HittinOnDorky Жыл бұрын
I used to read Seth Godin's blog daily and somehow never caught that he is a marketing expert. This is an incredible surprise! Seth is the besttttt
@rahatshamshieva200
@rahatshamshieva200 3 жыл бұрын
It's so, so important to listen to people like Seth Godin these days not because he's a great entrepreuneur and bestselling author BUT for his good tone, for showing that there are still decent people in this world! Questions are also so thoughtful, to the point and so well organized!
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Thank you for watching Rahat! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzfaq.info/get/bejne/arukequJ0K2nqJ8.html
@StuartMacadam
@StuartMacadam 3 жыл бұрын
Absolutely true Rahat. Couldn't agree more.
@rockoyhead
@rockoyhead 4 ай бұрын
Are spam bot replies like this effective because it condridicts value marketing like described in the video.@@BehindtheBrand
@misskarren539
@misskarren539 3 жыл бұрын
"Everyone is not the goal, someone is the goal." Completely agree! I smiled so hard whilst hearing this. I'm so glad I came across this video today... I'm in the process of starting my own brand and I needed to hear all of this!
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Thank you for watching Kay! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzfaq.info/get/bejne/arukequJ0K2nqJ8.html
@droopy_911
@droopy_911 2 жыл бұрын
Best of luck. 🙂👍
@fsmithh
@fsmithh 2 жыл бұрын
You will succeed!!💪🏾🥂✨
@maisaromaisa2719
@maisaromaisa2719 2 жыл бұрын
@UniqMarketing 7هم
@JereKivela
@JereKivela 6 ай бұрын
💯
@Robertgriffinne
@Robertgriffinne Жыл бұрын
your ability to break down economics for the average Joe and Jane to understand is top notch. You really need to create a course on trading stocks for the retail investors. Thanks for all this great content and information. Lastly get those likes up folks and share this video
@Natalieneptune469
@Natalieneptune469 Жыл бұрын
reminds me of Nicole Ann Sabin, i had an increased exposure on how to navigate the market while copying her trades. it rare to see a Financial advisor who is so transparent to the point of sharing her strategies. Unfortunately for her and fortunately for me. i can now trade independently. i don't pay any percentage to her anymore
@marianparker7502
@marianparker7502 Жыл бұрын
@@Natalieneptune469 Who's this lady & how can i find her?
@Natalieneptune469
@Natalieneptune469 Жыл бұрын
@@marianparker7502 I can't give much details to it, Profit comes for proper trade execution. I racked up in profits $558,405 from $185k capital in august last year to be exact on my portfolio using her trade signals. I watched a news interview on where she featured during an IPO and spoke proficiently, caught only her name and did a search later online. she's quite a genius in trading and portfolio diversification.
@marianparker7502
@marianparker7502 Жыл бұрын
@@Natalieneptune469 I usually don't take advises online but i curiously looked Ms Nicole up and scheduled a phone call with her. she seems proficient and well grounded
@user-hb9vb4sy9s
@user-hb9vb4sy9s 4 ай бұрын
Thank you for this! Seth has such a beautiful way of thinking and it was just what I needed to hear. "Keep true" and "empathy" is some of what I take with me from this. Best, Simon.
@AmberLimShin
@AmberLimShin 3 жыл бұрын
The way seth lit up when you started asking about books and publishing... this video is a gem! Thank you.
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Glad you enjoyed it!
@v.krishnankaushik9812
@v.krishnankaushik9812 4 жыл бұрын
As a intern in marketing, this gave a little bit perspective. Will jump in and read some stuff written by him. Thanks.
@Madisonandwhite
@Madisonandwhite 5 жыл бұрын
Thank you for such an insightful interview. It made my morning!
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Yay!
@TNRPISIQ
@TNRPISIQ Жыл бұрын
This has to be one of the most value adding videos on youtube for m. Thanks for uploading
@Cristian_M_
@Cristian_M_ 7 ай бұрын
Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future… I pray that anyone who is reading this will be successful in his or her life!!!.....
@eileengardner5462
@eileengardner5462 7 ай бұрын
I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me
@zoeyswaniawski7306
@zoeyswaniawski7306 7 ай бұрын
Wow, really. I was able to make my $25k on investment
@ademusiaka7198
@ademusiaka7198 7 ай бұрын
​@@eileengardner5462I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings
@vickia.weaver7488
@vickia.weaver7488 7 ай бұрын
Assets that can make you rich *FX *Btcoin *Stocks *Gold *Real estate
@thylda7877
@thylda7877 7 ай бұрын
Not because of ignorance, it’s because of the high rate of unprofessionalism in the cypto market
@taniasingh6367
@taniasingh6367 2 жыл бұрын
Every Marketer needs to watch this once a year!! Thanks Bryan!
@metacademy226
@metacademy226 Жыл бұрын
Such relevant and timeless content, thank you for this.
@getaheadm
@getaheadm 3 жыл бұрын
Marketing is really a challenging industry. It needs to create something that's not only a fad but stays to provide long-term value!
@SillyKoala
@SillyKoala 3 жыл бұрын
"Aim for better, not more" EPIC!! Thank you, what an awesome interview.
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
thanks for watching Faizah
@maniimanii1766
@maniimanii1766 3 жыл бұрын
This is beautiful!! This interview is literally gold. My girlfriend knew I wanted to do marketing so she bought me Mr. Godin's book, that woman does not understand how her care changed my life.
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Thank you for watching Damani! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzfaq.info/get/bejne/arukequJ0K2nqJ8.html
@blast2686
@blast2686 3 жыл бұрын
I assume your girlfriend is into marketing
@maniimanii1766
@maniimanii1766 3 жыл бұрын
@@blast2686 nope she isnt she is just super supportive of what I like, she knew i was into marketing went on amazon and chose the first book, it so happened to be this one
@maniimanii1766
@maniimanii1766 3 жыл бұрын
@Trolling-The-Truth she definitely is... thanks for the comment
@blast2686
@blast2686 3 жыл бұрын
@@maniimanii1766 wait a minute. She just randomly chose a marketing book for you? Damn
@jacksonvarney1224
@jacksonvarney1224 3 жыл бұрын
Mate I love the mission you have here and I very much appreciate you not putting ads on this video!
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
thanks for watching Jackson
@b9dhazel
@b9dhazel 5 жыл бұрын
I’ve been following you and Seth Godin for a long time. Thank you for this interview. Hazel
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Nice to see you here Hazel!
@ropersix
@ropersix 5 жыл бұрын
Seth getting back to what he does best. Haven't been reading his blog or watching his videos for awhile now, but I just pre-ordered the book.
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thanks Tim!
@gevorgarakelyan2844
@gevorgarakelyan2844 Жыл бұрын
Thank you so much for this incredible video Sabri ! It is literally a treasure for marketers and copywriters on the internet that can be found for free. Appreciate a lot your efforts, and keep making this type of videos. P.S.- You're the best!
@JakeJon
@JakeJon 4 жыл бұрын
I love what I’m hearing so much does this make us, the biggest geeks of all time
@Lyle-Walters
@Lyle-Walters 3 ай бұрын
Huge fan of Seth, it’s his curiosity that intrigues me. He’s a really good teacher, I ENJOY learning from him. Good guy vibes is really attractive, that is my strength too. His personality is a brand and it’s authentic, no smarter marketing than that.
@KerrieRedgate
@KerrieRedgate 5 жыл бұрын
Another great interview in your Seth Godin series. Thanks, Bryan!
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thanks Kerrie!
@Johnnymalele
@Johnnymalele 5 жыл бұрын
I really appreciate this interview. I initially listened for a review on the book but now I subscribed to your channel and will be exploring your content. Thanks again
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thanks and welcome Johnny!
@TeeUrm
@TeeUrm 3 жыл бұрын
WOW. This is so exciting. I am blown away by the insights shared in this interview. :)
@iu8051
@iu8051 3 жыл бұрын
I was a member of the course. It was very useful, but lacked on some specific action points. But thats what ive come to expect from Seth. He explains what he needs to people and if they get it, they get it. If they dont, they dont.
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
thanks for the feedback
@ZeliWipin
@ZeliWipin 5 жыл бұрын
Seth Godin really knows about his craft . I love his book and his voice and his mind , please make more books !!
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thanks for watching Zeli, hope you find more vids here on this channel you love!
@LevKarasin
@LevKarasin 5 жыл бұрын
Brilliant conversation, thanks for the delivery Behind the Brand
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thank for watching Lev! Hope you find some more vids on my channel you like!
@pathmonkofficial
@pathmonkofficial 10 ай бұрын
The distinction that is made between psychographic and demographic marketing is especially valuable in understanding consumer behavior.
@b9dhazel
@b9dhazel Жыл бұрын
Bryan Elliott is such an excellent interviewer that his guests are able to share information that I look forward to, every time.
@Manishdna
@Manishdna 3 жыл бұрын
I am a lot into this topic nowadays. Very much interested. Thanks for sharing your knowledge !
@brianmillerspeaks
@brianmillerspeaks 5 жыл бұрын
Pre-ordered This is Marketing what seems like ages ago. SO PUMPED that it's finally here. Thanks for another incredible interview with Seth.
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thanks Brian! Did you see (towards the end of the video) the announcement about the limited edition covers?
@brianmillerspeaks
@brianmillerspeaks 5 жыл бұрын
@@BehindtheBrand Haven't finished the video yet, I will tonight (getting in some quality time with my wife before heading back on the road). Is it time sensitive? By the way, as long as I have your ear, just wanted to thank you for your body of work. Truly incredible, and such a gift.
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Kind words Brian, thanks. Not sure if the limited-time covers have been announced, I know Seth gave me the first peek...Also, if u have interest, here's my latest project, a full-length documentary film: Link: igg.me/at/truebelonging
@hugh009
@hugh009 4 ай бұрын
I first knew of Seth from Purple Cow and began to follow him. As a 77 years young serial entrepreneur I just bought his marketing book. I had my public relations consulting business in Hotlanta when Seth was at Coke USA. I see he is still following a great deal that I learned with my MS in Advertising and Public Relations at University of Illinois in 1973. We were studying more about psychographics than demo even back then.
@ManifestMastery433
@ManifestMastery433 14 күн бұрын
17:42 Know Your Audience: Understand who your target audience is, what they care about, and how your brand can fulfill their needs or desires.
@hugh009
@hugh009 14 күн бұрын
@@ManifestMastery433 Absolutely. I have known my target market for all my products, services and over a dozen books I have written 😎👍
@youssefothmani
@youssefothmani Жыл бұрын
Amazing talk. Thanks for enabling this 🙏🏼
@truthspeaksgroup1569
@truthspeaksgroup1569 5 жыл бұрын
Thank you for publishing this. Great video! Love Seth!
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thanks for watching! Hope you find more vids here on this channel you like
@truthspeaksgroup1569
@truthspeaksgroup1569 5 жыл бұрын
@@BehindtheBrand You are welcome. I will check them out :)
@apricotbranding
@apricotbranding 5 ай бұрын
This video just validated what i was already thinking. Psychographics are far more important than demographics which are used by old school marketers. Its more important to understand how your audience thinks. Some of Their critical painpoints, interests, goals, their lifestyle and preferences or what drives them to choose your brand.
@harrygrewa4209
@harrygrewa4209 2 ай бұрын
How is it possible and this guy sees and distinguish meanings that are so interconnected yet so different. There no one else out there is like him. He is writing the dogma, hes not just repeating like the rest. It must be his background in Philosophy thats making it possible, the gift of classical studies. Good job Seth. ...I get 40% of what you say.
@LandRoverDrive
@LandRoverDrive Жыл бұрын
Thank you for this! Seth has such a beautiful way of thinking and it was just what I needed to hear. "Keep true" and "empathy" is some of what I take with me from this. 😊 Best, Simon.
@michealwrubell4302
@michealwrubell4302 Жыл бұрын
I'd be retiring or working less in 5 years and I'm only curious how people split their pay, how much of it goes into savings, spendings or investments?? I earn around $165K per year but nothing to show for it yet
@martingiavarini
@martingiavarini Жыл бұрын
I think it's especially difficult for people who are retired or about to retire. My apologies to everyone who retired during this time after putting in all those years of work just to lose everything to a problem you weren't to blame for.
@Oly_laura
@Oly_laura Жыл бұрын
There are actually a lot of ways to make high yields in a crisis, but such trades are best done under the supervision of Financial advisor.
@Walter_hill_
@Walter_hill_ Жыл бұрын
Thats true, I've been getting assisted by a FA for almost a year now, I started out with less than $200K and I'm just $19,000 short of half a million in profit.
@martingiavarini
@martingiavarini Жыл бұрын
@@Walter_hill_ Impressive can you share more info?
@Walter_hill_
@Walter_hill_ Жыл бұрын
@@martingiavarini Big Credits to 'Christine Jane Mcleanshe has a web presence, so you can simply search for, there are some others but it might be difficult to get them, but Christine as been a good guide through the year.
@benbrown7819
@benbrown7819 4 жыл бұрын
Can we please give a virtual round of applause for our interviewer as well? A great interview succeeds also bcos of a great interviewer. 👍👌
@BehindtheBrand
@BehindtheBrand 4 жыл бұрын
thanks Ben
@RelativeBadger
@RelativeBadger 2 жыл бұрын
What crap! The gut 'interviewing' is the biggest arse-licker on the planet, and the guy 'being interviewed¿ is so full of himself that he doesn't want to shut up. I bet if I asked him what time it is he'd give me a 50-minute, rhetoric-filled book layout, rather than just say '5 past 3, mate'. There isn't even an interview here; it's simply an interrupted presentation.
@scoobydoo7346
@scoobydoo7346 2 жыл бұрын
agree
@webhosting5960
@webhosting5960 4 жыл бұрын
Exalted Video! You're doing all great videos lately.
@mrpriediic
@mrpriediic 2 жыл бұрын
Thank you for this. It was great value for me! Take care!
@td177
@td177 4 ай бұрын
I am marketing person of Old business schools. I taught and learnt from Philip Kotlar in pre-internet era where the real attention was on Production line. But in the Internet era focus has been totally shifted to " marketing and digital marketing ". Your today's interview is like a light house Becon light for me, throwing lights in Internet and social media marketing. Thank you.
@rockoyhead
@rockoyhead 4 ай бұрын
You speak like "Say hello to my little friend" but look like "your computer has a virus."
@robbybobby6277
@robbybobby6277 4 жыл бұрын
A brand is an image. It's a reputation and people know it.
@Sam.Clements
@Sam.Clements 2 ай бұрын
Just started a business and swimming my way through, Just happened to stumbled across your video with Seth and the thing he said it to tru.
@liyematom483
@liyematom483 2 ай бұрын
Thank you for this Video 🙏🏼 This is the best interview about marketing I have seen so far ✨
@BehindtheBrand
@BehindtheBrand 2 ай бұрын
thank you
@HavenatLee
@HavenatLee 5 ай бұрын
Great interview! Love the line: Don’t put (your) $ into more, put your $ into better. If you can afford to make better because you have true fans, then “maybe” they tell their friends… and “maybe” we can (continue to) do this work… And doing this work is our Privilege!
@KevinGallagher01
@KevinGallagher01 4 жыл бұрын
I used This is Marketing philosophies in my last marketing consulting. I also mentioned it in a recent video I made. Seth knows his stuff!
@caitlynlim55
@caitlynlim55 2 жыл бұрын
Thank you for the interview! Very insightful
@rolfj.7798
@rolfj.7798 4 жыл бұрын
Remarkable Video! You're doing all great videos lately.
@LostNportland
@LostNportland 5 жыл бұрын
Brian, thank you so much for these informative interviews. I love you shows with Seth Godin.
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
thanks!
@NateHaselton
@NateHaselton 9 ай бұрын
This was one of the best podcasts on youtube I've come across in a long time.
@DigitalMadeEasy
@DigitalMadeEasy 2 жыл бұрын
Seth Godin is definitely the God for Marketing,great content. We create videos on Marketing/Digital Marketing topics specific for "Small Business Owners" in our youtube channel to learn and implement from our Tips but there is so much we can learn from Seth. Thanks for this, it is really educational.
@PillarsofGrowth
@PillarsofGrowth Ай бұрын
Positive cycle of making things better than yesterday...I love this message what a great interview
@preetikhorana6563
@preetikhorana6563 3 жыл бұрын
Wonderful interview. Have read the book but loved listening to Seth...Thanks so much
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Thank you for watching Preeti! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzfaq.info/get/bejne/arukequJ0K2nqJ8.html
@anthonynwaneri7991
@anthonynwaneri7991 3 жыл бұрын
'I want to help people see things they can't unsee' - Powerful!!!!!!
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
thanks Anthony
@camillehendricks9819
@camillehendricks9819 3 жыл бұрын
This was lovely ! Thank you for this interview:)
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Thanks for watching Camille and hope you'll consider subscribing so you don't miss the what's coming next!
@camillehendricks9819
@camillehendricks9819 3 жыл бұрын
@@BehindtheBrand Done! :)
@paulargueta
@paulargueta 5 жыл бұрын
Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.
@CelineAdobea
@CelineAdobea 5 жыл бұрын
such a good intro, simple in its complexity 🌱✨
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
thank you
@thefamilypodcast9556
@thefamilypodcast9556 3 жыл бұрын
What a fantastic interview! A very well done to both men. As someone just starting to think about branding and marketing this was extremely helpful.
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Much appreciated!
@sks3747
@sks3747 Жыл бұрын
Scarcity. Finding and sticking to one's passion. Niche markets to the moon. "Market with the people and not to the people". Amen. Thanks for the video!
@HOWNOTTWO
@HOWNOTTWO Жыл бұрын
This video is a must-watch for anyone who wants to truly understand marketing and its nuances. Seth Godin's explanations about the difference between brand and direct marketing, and the value of a brand in marketing are eye-opening. It's fascinating to learn about the key differences between psychographic and demographic marketing and how they play a crucial role in shaping a successful marketing strategy. I love how Seth Godin's insights are drawn from his bestseller, "This Is Marketing," making it easy to dive deeper into the topic. Kudos to Behind The Brand for bringing such valuable content to their viewers!
@jonathanzimmermann5877
@jonathanzimmermann5877 3 жыл бұрын
I got hired for a really high position in marketing and have absolutely zero experience. I needed this jump start.
@SamuelRiveraFilms
@SamuelRiveraFilms 3 жыл бұрын
Fantastic interview! Thank you for making this...I got a lot of value out of it. Specifically the branding portion where he mentions what a Nike Hotel would look like. Powerful!
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Thank you for watching Sam! 🙏 Here's the next video I recommend... "Why There's No Overnight Success" kzfaq.info/get/bejne/arukequJ0K2nqJ8.html
@SamuelRiveraFilms
@SamuelRiveraFilms 3 жыл бұрын
Behind the Brand love the message and video. It’s very similar to the style of videos I’ve created on other entrepreneurs like Rogan and Willink. Super positive message! Great work!
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
drop the link here, would love to check it out
@SamuelRiveraFilms
@SamuelRiveraFilms 3 жыл бұрын
Behind the Brand shameless plug but here is my video that I think you’d enjoy and then a few additional links (none of them will take up much of your time but i think they’ll bring a ton of value) kzfaq.info/get/bejne/ZsiXeNN_ptWRYaM.html And then here is my most recent Rogan and Willink video m.kzfaq.info/get/bejne/Z7FziKRnpqqaqJs.html m.kzfaq.info/get/bejne/nrRpq7WVt6_Go4U.html
@Ayushkumar-cv3er
@Ayushkumar-cv3er 3 жыл бұрын
such an insightful interview and such a great interviewee
@factsmarketingagency3869
@factsmarketingagency3869 2 жыл бұрын
Great Interview, truly inspiring. Thanks for sharing!!
@user-cv8lu5wq4j
@user-cv8lu5wq4j 5 ай бұрын
💡 The importance of having a distinct brand and making a promise to customers 00:54 💰 The value of a brand is determined by how much extra customers are willing to pay 17:30 👟 Nike's successful brand strategy with Colin Kaepernick 13:28 🎯 The need to focus on psychographics rather than demographics in marketing 19:19 🌍 The rise of mission-driven companies and the importance of purpose 26:04 🔍 The need to understand the changing marketing landscape and adapt accordingly 30:10 📈 Focus on making better, not more 34:27 🧭 Define your guiding principles and values 35:01 🎯 Be clear about who your brand is for and what it stands for 36:29 🔑 Consistency is key in building a brand 37:18 🌟 Create a brand that some people love and are loyal to 38:37 📚 Returning to traditional publishing and creating scarcity 39:53 💡 Dreams and aspirations of being a teacher and making a positive impact 44:11
@TheMechanicalBob
@TheMechanicalBob 3 ай бұрын
Thanks for sharing! Which AI did you use to create this summary?
@SteveMintonMarketing
@SteveMintonMarketing 5 жыл бұрын
Thank you for conveying the best of Seth.... I'm a Marketing Seminar grad and attending The Podcast Fellowship... Thanks for your work... Give fan in INDY.. Indianapolis Indiana
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thanks Steve!
@SteveMintonMarketing
@SteveMintonMarketing 5 жыл бұрын
@@BehindtheBrand ... Just calling it like I see it
@billtomoff1039
@billtomoff1039 5 жыл бұрын
I loved The Marketing Seminar (TMS) and The Podcast offering he does seems very interesting. Seth is GOLD and his material always rises the top of my list of content to read and checkout. Daily reader of Seth's blog also!
@sibongakonkemongezi1670
@sibongakonkemongezi1670 3 жыл бұрын
Amazing!! The setting and decor is stunning, Wow!
@rolfj.7798
@rolfj.7798 4 жыл бұрын
Distinguished Video!I really love it! It helped me a lot!
@Sharonimouks
@Sharonimouks 2 жыл бұрын
The ease and sincerity of this interview is gold. Thank you. I'm looking to harness my marketing skills in the Real estate industry and this video has added knowledge to me. Thank you again
@LaynoProd
@LaynoProd 10 ай бұрын
as an upcoming music artist, this video has so many valuable gems on brand and marketing, thank you Seth for all this information and helping me see what i couldnt see before in marketing my music and building my brand, and thank you for this definitely subscribed and found this channel thru the Hormozi video 💎🙏🏽👨🏽‍🎨
@rolfj.7798
@rolfj.7798 4 жыл бұрын
Wonderful Video! You're doing all great videos lately.
@rhetoricbytolyan1987
@rhetoricbytolyan1987 Жыл бұрын
I really like the idea of outfitting the school bus as a store and drive around to test in which locations your products sell better, to determine where the bricks and mortar should actually be. Really clever.
@jasoncuza9180
@jasoncuza9180 5 жыл бұрын
He has some very valuable insight and advice.
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Thanks so much for watching Jason!
@scottflorence9001
@scottflorence9001 5 жыл бұрын
Always a great interview with Seth....Im changing my 'about' page on my website to 'believe' page. Such wise words.
@BehindtheBrand
@BehindtheBrand 5 жыл бұрын
Nice Scott!
@chrisa3961
@chrisa3961 5 жыл бұрын
I am not sure you should, I think your about page might be SEO relevant ;-)
@acommonman7950
@acommonman7950 3 жыл бұрын
@@chrisa3961 This whole interview is very misleading.
@thepresence985
@thepresence985 Жыл бұрын
@@acommonman7950 how?
@RJoho
@RJoho 4 жыл бұрын
Celebrated Video! You're doing all great videos lately.
@christophesorenti
@christophesorenti 2 жыл бұрын
such a great interview and value, big thank you ! cheers
@BehindtheBrand
@BehindtheBrand 2 жыл бұрын
Glad you enjoyed it!
@Connor-iu5xu
@Connor-iu5xu 2 жыл бұрын
"we're being trained to ignore (direct marketing)"... GOLD!!
@BehindtheBrand
@BehindtheBrand 2 жыл бұрын
thanks Connor
@AlessandroCardano
@AlessandroCardano 4 жыл бұрын
"Work that matters for people who care." Beautifully worded, this is why I follow Godin's teachings. Thank you for this upload. =One Love= -A
@BehindtheBrand
@BehindtheBrand 4 жыл бұрын
Thanks!
@JolleanSmith
@JolleanSmith Жыл бұрын
I really appreciated your question on what are marketers missing? Such a great question. This was great content. Thanks for sharing.
@rosemaryfengchannel
@rosemaryfengchannel 2 жыл бұрын
This is a video I put it in watch later, today I finally watch over it. It's a good idea to just be true to some people 💗--" What's in here? " I'm a person only could be who I am and think more for others.
@WedHex
@WedHex 3 жыл бұрын
Put what you have into "better", not into "more". - I love this.
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
thanks Jakub
@UmeshKhanna2
@UmeshKhanna2 3 жыл бұрын
Nice
@mindpluzAI
@mindpluzAI 3 жыл бұрын
I find this really helpful especially when I'm building my startup right now. Great video!
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Mindpluz thanks! What was one key take away lesson?
@mindpluzAI
@mindpluzAI 3 жыл бұрын
@@BehindtheBrand I wrote down some helpful notes. One thing that really strikes me was the difference between a brand and a logo. Brand - people know you because....?
@iestynovich
@iestynovich 5 ай бұрын
Totally brilliant. Thank you.
@CorrineNaicker
@CorrineNaicker 2 жыл бұрын
Wow thank you, I love this video. True authenticity and character trumps everything.
@BehindtheBrand
@BehindtheBrand 2 жыл бұрын
thanks Corrine!
@man_zo4138
@man_zo4138 4 жыл бұрын
Seth is so great at breaking things down to their simplest variables
@BehindtheBrand
@BehindtheBrand 4 жыл бұрын
agreed, thanks for watching Dylan...Have you seen the Playlist with my other interviews with Seth? Some really valuable stuff
@mariavc7421
@mariavc7421 3 жыл бұрын
Thank you for this. Precious life teachings right here!
@BehindtheBrand
@BehindtheBrand 3 жыл бұрын
Thank you for watching Maria! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzfaq.info/get/bejne/arukequJ0K2nqJ8.html
@shivangikapoor2320
@shivangikapoor2320 4 жыл бұрын
This was something I really need to learn !! ,, THANK YOU SO MUCH..
@BehindtheBrand
@BehindtheBrand 4 жыл бұрын
You are so welcome!
@rogerlowford1578
@rogerlowford1578 4 жыл бұрын
I really enjoyed this Video! Thank you
@AlexDainese
@AlexDainese 4 жыл бұрын
0:22 "Why did I bring exactly this example??"
@raymondbarnes5264
@raymondbarnes5264 6 ай бұрын
Investing in the stock market is the best option to make a passive income. Virtually all the markets are crazy, most people pay more attention to the shiniest position on the graph, I’m keeping a diversified portfolio.
@mariahhayes5089
@mariahhayes5089 6 ай бұрын
To manage investment risk, consider maintaining a broad diversification of your investments that reflects your personal risk tolerance, time horizon, and the nature of your financial goal.
@raymondbarnes5264
@raymondbarnes5264 6 ай бұрын
Remember, diversification is an approach to help manage investment risk. It does not eliminate the risk of loss if security prices decline. Because investing can be complicated, consider working with a financial professional to help guide you on your wealth-building journey.
@mayacho4910
@mayacho4910 6 ай бұрын
who would you endorse? I've been in the shadows for too long.
@raymondbarnes5264
@raymondbarnes5264 6 ай бұрын
@@mayacho4910 'My consultant is 'BRIDGET MARY TUROW", look her up online if you care for supervision.
@mayacho4910
@mayacho4910 6 ай бұрын
@@raymondbarnes5264 Thank you so much! Found her webpage and left a message. Hopefully, she responds.
@rolfj.7798
@rolfj.7798 4 жыл бұрын
Magnificent Video!I really like it! It assisted me a lot!
@BuildingLeaders
@BuildingLeaders 3 ай бұрын
That's so true... Thanks for sharing. Race to the top. Brand marketing...
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