Setting KPIs and Goals | Startup School

Рет қаралды 73,191

Күн бұрын

YC Visiting Partner Divya Bhat talks about how to set your KPIs (key metrics) and how to prioritize your time. This talk helps founders launch faster and set goals in order to make real progress.
Apply to Y Combinator: yc.link/SUS-apply
Work at a startup: yc.link/SUS-jobs
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - KPIs and Prioritization for an Early-Stage Startup
04:48 - How to Prioritize Your Time in the Startup
05:29 - Setting the Right KPI Goals for Prioritization
08:33 - Simple Framework to Optimize KPI Goal
10:04 - 5 Things That Should & Should Not End Up on Your Task List
15:55 - Choosing the Right KPIs for your Startup
18:58 - How to Set Targets
22:14 - Setting Targets - Top Down & Bottom Up
26:15 - Exceptions To Revenue KPIs: Hard Tech

Пікірлер: 62

@chapterme Жыл бұрын

Chapters (Powered by ChapterMe) - 00:00 - Intro 00:09 - KPIs and Prioritization for an Early-Stage Startup 01:12 - KPIs and Prioritization 04:48 - How to Prioritize Your Time in the Startup 05:29 - Setting the Right KPI Goals for Prioritization 05:38 - Identify top KPIs 06:50 - Identify Biggest Bottleneck 08:33 - Simple Framework to Optimize KPI Goal 10:04 - 5 Things That Should & Should Not End Up on Your Task List 11:42 - Common Mental Traps 15:41 - Prioritization Recap 15:55 - Choosing the Right KPIs for your Startup 17:18 - Vanity Metrics 18:58 - How to Set Targets 22:14 - Setting Targets - Top Down & Bottoms Up 23:40 - Non-Revenue KPIs 26:15 - Exceptions To Revenue KPIs - Hard Tech 26:46 - Challenge

@dogan5173 Жыл бұрын

I think this must be one of the best marketing tactic without spending anything :) I am amazed and deserved big yes from me :)

@danyfedorov3029 Жыл бұрын

This is the most brutal video of all startup school videos for me personally. Also one of the most useful ones I think

@samsrilanka Жыл бұрын

Agreed! Really loved the video!

@butterflytv7240 Жыл бұрын

@@samsrilankaDito

@shubhangi11 Жыл бұрын

Ya, felt it! too real talk!

@dejangegic 10 ай бұрын

Diana Wo had an amazing video too

@h.t.7310 26 күн бұрын

Ok I wasn't just imagining it!!

@milkvideo3116 Жыл бұрын

Some notes here if useful from this brilliant video: Key Takeaways 1. KPIs and prioritization are crucial: Early-stage startups need the right KPIs and task prioritization to accelerate product-market fit. 2. Focus on traction metrics like revenue growth: Vanity metrics should be avoided. Revenue growth should usually be the primary KPI. 3. Start charging customers and focusing on paying users: Other metrics like signups can be misleading without revenue from customers. 4. Use a five-step prioritization framework: The speaker outlines a process of analyzing bottlenecks, ranking tasks, and moving quickly. 5. Avoid mental traps that distract from top goals: Perfectionism, vanity tasks, and fixing small issues instead of large ones slow progress. Summary: - Setting the right key performance indicators (KPIs) and prioritizing important tasks is key for early startups to achieve product-market fit quickly. - Revenue growth should be the primary KPI for most startups. Focus on the tasks that will most impact the top KPIs. - Avoid vanity metrics like user signups and instead start charging customers to get feedback from paying users. - A framework for prioritizing work: 1) Identify top KPIs and set weekly goals 2) Find the biggest bottleneck impacting the KPIs 3) Rank potential tasks by likelihood of success and complexity 4) Pick high-impact tasks to work on 5) Adjust quickly if KPIs are not improving - Common obstacles to prioritizing KPIs include perfectionism, busywork that doesn't drive progress, and fixing small issues instead of big problems. - Divya Bhat challenges listeners to write down KPIs, set targets, review tasks, share goals, and work to achieve product-market fit faster.

@Coolmintt 6 ай бұрын

Superb

@MukeshDhama Жыл бұрын

YC is breaking my reality every day. Thank you so much. Really appreciable.

@boriszhilinskiy8187 Жыл бұрын

Insanely useful, practical, transformational! Every single word. Thank you so much for this most essential video! Divya is amazing!

@user-ww4jq1lo7y Жыл бұрын

Direct to the point and very practical to-dos. Love having examples other than very successful startups like AirBnB and DoorDash, the examples of failures or mistakes are super valuable.

@crazieeez Жыл бұрын

Very useful. Very. Thanks a lot. With good fact based evidence to back up what’s important and what SEEMS important.

@ManiDoraisamy-GDE Жыл бұрын

Wow, this video is pure gold! Isn't it amazing how Garry Tan's video on facing hard truths coincidentally released around the same time?

@adamworsham 6 ай бұрын

What an incredible value-packed video, thanks Divya!

@NourLababidi Жыл бұрын

Thank you. Perfect timing right before q3 2023 starts. My startup telemedicx is saying Mahalo 🎉

@YosmelLGD Жыл бұрын

Thank you !!! that was great, It took me 1 hour to go through the video because of all the notes I took. :)

@aliteshnizi672 4 ай бұрын

I find this relatively unapplicable to B2B Saas startups. Is it tailored to B2C?

@cieliczka Жыл бұрын

Great advice and really well structured video.

@flavioptferreira Жыл бұрын

Wow, that was fucking sobering. I've been doing a lot of things wrong. Guys, what you're doing is gold! Can't thank you enough for such valuable knowledge you're dispensing to aspiring entrepreneurs. Really, you're awesome!

@jeswer9 2 ай бұрын

Thank you so much , Divya, YC. Really grateful that people put time to put out this amazing content.

@vasilykovalev4205 10 ай бұрын

One of the most useful videos about the business. Thank you!

@mohammedabalkhil5628 Жыл бұрын

This is wild , Thank you so much very helpful video!

@ohidotg Жыл бұрын

I will keep listening to this dozen of times this year just to remind myself apart from taking notes.

@ashb20081 3 ай бұрын

I love it! Fantastic video with great information. Thank you.

@aaronbelsh Жыл бұрын

This is super helpful. Thank you.

@gsards Жыл бұрын

There is so much valuable info in this video!

@andreashandani4987 2 ай бұрын

Very helpful. Thank you.

@zainamjad7505 7 ай бұрын

Definitely, one of the best videos on startup.

@kaikomedia Жыл бұрын

This was for me... Thank you!

@ahmedyahya3593 7 ай бұрын

I love this video, thank you soo much share this amazing video with us. Big love from Amsterdam

@talentsherpa Жыл бұрын

I must listen to this again and take notes. We're developing an ai powered software which digitally prevents recruiter ghosting and becomes the recruiter’s double but only better. We just started, and your video will be a permanent reference for us. Thank you!

@Marco-wz8xw 26 күн бұрын

How is your business going 1 year later?

@talentsherpa 26 күн бұрын

@@Marco-wz8xw the software is under development and has an official bane - Avatar K0nct, there's also a second product called P2 which provides for more honest and meaningful engagements to create the best candidate experience platform, I've been interviewed and inducted into Marquis who's who in America, and a lot of requests to be featured which I have put a pause on because as soon as the word gets out, I better have all my ducks in order. I live in Florida and am moving to Texas to be closer to a tech hub. I still have to work in my other company to fund this one but it has become clearer and with AI is 100X more exciting. Thanks for asking 🙏🤗 How are things on your end??

@KeepinitrealwithKelz 4 ай бұрын

Whew you called me out on a few things! this video is wonderful thank you

@zainamjad7505 7 ай бұрын

This content is gold.😊😊

@hugoado Жыл бұрын

Perfect 👏🏾👏🏾👏🏾👏🏾

@GabrielSestrem Жыл бұрын

OMG how much free content in this video 😱😱😱 Amazing

@arthurmiller9103 Жыл бұрын

Awesome👍

@joecod298 Жыл бұрын

And what if I’ve tried everything I could think of an idea in 3 weeks? I’ve tried to do this sometime ago and moved very fast but this happened. I got out of ideas in 3 weeks and didn’t know what to do anymore

@jonassteinberg3779 Ай бұрын

Pure banger.

@Gemherminon 7 ай бұрын

Really, really great! I love those things that should not be on my list.

@meterfeeder 10 ай бұрын

Good to see Jared (Scribd) getting a shout out.

@khong7 Жыл бұрын

Does anyone know how to get into the slack or whatsapp group? Many thanks!

@mustafamiracerkesim674 Жыл бұрын

The videos are great but I would like to make a video recommendation if it's not disrespectful. "The Best Way To Launch Your Startup | Startup School" in this video "Start ro build your own community" was a great recommendation. Maybe it would be great if there was a great video just on that quote like you did with the others. PS: If there is such a video, I apologize for my laziness.

@bgvianyc Жыл бұрын

Why is revenue growth the KPI to optimize for and not operating income? Seems like revenue can also become a vanity metric if a product or service is offered below cost or usage is being subsidized. How does one make sure to not fall into this trap?

@scottwhittle6319 Жыл бұрын

cause you can't have operating income without revenue. Plus, once you have sales, COGS and SG&A stuff can managed to optimized for the desired income/EBITDA. More importantly for a startup- Revenue Growth = user adoption = product market fit = increased valuation. For startup tech business, especially MSP types, the free-cash-flow from "income" isn't the focus--- User adoption though market it fit is.

@bgvianyc Жыл бұрын

@@scottwhittle6319 it was part explained later in video with secondary metrics such as unit economics. Your right you can’t have op income without revenue, but you can have revenue without op income and if your simply paying for revenue ie: negative margin, aren’t you just fooling yourself into thinking it has long term viability as a value creating business?