Okay, what he's essentially saying is he uses a child's word game to come up with new toy ideas. In the game you think of a word, and then another word that starts with the same letter as the last letter of the previous word. Apple-e-elephant-t-trumpet, and so on. And then you make an idea out of it. In his case, he uses the game to invent new toys. It's the idea that's important, even if it was translated from Japanese.

the subtitles is in the video! why are you making a big deal of the guy speaking Japanese

Give us Shigeru Miyamoto! Even if he speaks Japanese, I will still watch his presentation. He is that awesome.

Shimpei is a toymaker, he had difficulties with trying to think of new ideas and thus threw data out of the window and thought of a new method of creating new ideas. The method he thought of is a word game(shiritori) whereby he randomly thinks of words and join them together to form a random phrase. He gains inspiration from this method. This method could be also useful in making toys, writing, event hosting, etc. It was a good speech!

He gave so much information, kept the speech short, and added silly humour and props. He is extremely talented. I wish I was that good in front of others. Why are most of the talented people born in Japan?

Translation: www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas/transcript?language=en For some reason they didn't link to it on their YT notes. >.>

I know just enough Japanese to get the general idea. It's basically playing shiritori and combining the chain of words into a new idea.

Thanks for the video I can't understand what so ever....

So I turned on the close caption and then set the player to translate it into English. It thought the jingle at the beginning of the video said 'But' and translated 'konnichiwa' with 'This part' Bravo.

Thank you very much sir for providing all the valuable information. And I look forward to use that information for creating something revolutionising.

bruhhh I looked away from my screen forgetting the audio wasn't english and it took me a good second before I realized the words I could understand weren't being piped into my brain anymore- asside from that I realize I should actually comment on the content if I'm going to comment at all, and I think this will genuinely help me with coming up with ideas. I'm trying to learn how to program, but I've found it's kinda hard to without knowing what you want to do.

why people are just downvoting it just because it's in japanese. He is basically saying he started making toys 9 years ago.when he tols his friends about his new ideas his friends told him if je has data if the toy will sell or not.He got tired of hearing same data data data so he stopped looking at them.He started to think about new ideas by finding them out of the word game. Like ApplE ElephanT TelephonE etc.So he came ul with new ideas like guitar brush,roulette hat,infinite wrapper.If you are out of new ideas you can try his technique.

All those anime’s I have watched paid off. Fully understood🙌🏾

Almost everyone here writes like TED owes them something :/

I liked this and liked it again because the youtube translation just made my day.

These are the times that make me glad I am learning the Japanese :)

Basically the game mentioned in the title is called "shiritori" in Japanese, where you try to come up with a word that begins with the last letter of the previous word. (He showed an example on his slide that said apple => elephant => trumpet. 'Apple' ends with 'e' and 'elephant' begins with 'e' and so on.) He works in the toy business and uses this game to come up with ideas for toys. Even though many of the words he came up with seemed like they couldn't become toys, it was a good way to brainstorm. For example, he came up with a brush toy (the guitar toothbrush) and a hat toy (the hat with the green monster inside). He said that this method of generating ideas and just throwing them out there doesn't only apply to the toy business, but really it can be used for anything. And you don't have to use that specific game to come up with ideas; it's just one method that he finds useful. _ Hope I could help and if anyone wants to add to/correct my translation please do! My Japanese isn't the greatest. :)

At the bottom of the video in the toolbar, press the button that says 'CC' to turn on captions for the video. Click on the gear (settings) button to toggle languages.

Great talk, thanks.

nice idea :) thank you

TED, please add captions

KZfaq's translator worked just fine for me.

Just turn on closed captions

Just incase people haven't noticed this is TEDXTOKYO and they do speak Japanese in Tokyo. Don't just get angry and dislike because you can't understand. The content and the ideas in the video are still valid :( here's a link www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas/transcript?language=en

Would be nice to get english subtitles

Basically he is playing a common game in which you take the last letter of a word and think of a new one beginning with that letter. You carry this on until you have an idea. This is to help thinking for developers I guess to sort through 'data data data' I think.

1:33 to 1:43 is all you need to watch...!

watch it here with subtitles: www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas

Just WOW!

Machine translating the auto-generated subtitles didn't get me anywhere.. Something about toys and cats?

Nice - I could understand the talk just fine without subs. Watching all that anime has finally paid out!

there are subtitles on ted.com

I can't speak Japanese.

will someone provide english sub for this please?

I'm not sure why everyone is complaining about this; I watched it on the Android app and comprehensible subtitles came on automatically, I didn't even realise they weren't part of the video...

You can read the English subtitle

A new use for shiritori. I like it!

Korewa hontouni omoshiroi. Data is used to predict the future, but ideas are used to create a more interesting future.

I hope someone subtitles it \:

Video with subtitles: www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas#t-22668

Watch it on the TED website, folks: www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas?language=en#t-57403

Here is a translated/captioned version: www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas

Watch the video on the TED site for English subtitles www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas?language=en

Link with subtitle in English: www.ted.com/talks/shimpei_takahashi_play_this_game_to_come_up_with_original_ideas/transcript?language=en

Can an english dubbed video be released for it?

english subtitles please

I'm sure this is a great video. Unfortunately those auto-translated subtitles are not yet up to par.

gonna save this video and will be back after i finish learning japanese.. :)

I don't know what he says but I want that bubble toy.

The multi use pop bubble wrap much before the era of gopop/ popit at 2021

Why the English title?

天　才　発　想　☆　無　限　プ　チ　プ　チ

How about English subtitles?

He read my mind. I follow that exact method to come up with new ideas.

I don't know if this thing of not posting the subs on KZfaq is just TED making a half-assed job or they just really need the trafic on their site.

I don't have a problem with TED talks in other languages, but PLEASE make the title/description in Japanese as well! Why are they in English in the first place?

No subtitles?

CC doesn't seem to be working on droid.

Anyone can help to translate?

Don't put an English title and description if there are no English subtitles. Put the title and description in Japanese.

I wish they would have said in the description that it was Japanese

If anyone cares the subtitles are on the TED website in English but it looks like people just like to complain.

You could have added, at the very least, english captioning.

I had a hard time following along with the subtitles:( i feel like it's only roughly translating to english so not all of it makes complete sense

I think i just learned how to write Trumpet in Japanese!

I wonder if non-english speakers complain when English TED talks are given without a choice of subs? Instead of complaining, go to the TED website and watch it there, it has subs.

It would be nice... if TED could tell us which language the video is in. Also, the youtube subtitles make no sense.

Not comprehended!.

I tried translating the subtitles, but I didn't understand anything at all.

日本人のTED久々に見たわ。

Datte bayo, Kuchiyose no Jutsu, Kagebunshin no Jutsu, "Tämääää", Nani?, Bakaru, Igzouuuu, Ikeeee, arigato hosaimas, hara haraaa, xD These are the words I know in japanese only ... ouh and BAKATE...

Summary - He had a dream of making new kinds of toys... but he couldn't come up with any ideas. So instead, he used a game: Word chain. He used the word chain game to get many crazy ideas.... Neko (means cat), Kora (Cola), Raibu (live), Burashu (brush)... etc... He said he could come up with many ideas this way.

Ela fala: "Têta Cara!" 5:16

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Seriously no CC?

Interactive transcript from ted.com: Hello. I'm a toy developer. With a dream of creating new toys that have never been seen before, I began working at a toy company nine years ago. When I first started working there, I proposed many new ideas to my boss every day. However, my boss always asked if I had the data to prove it would sell, and asked me to think of product development after analyzing market data. Data, data, data. So I analyzed the market data before thinking of a product. However, I was unable to think of anything new at that moment. (Laughter) My ideas were unoriginal. I wasn't getting any new ideas and I grew tired of thinking. It was so hard that I became this skinny. (Laughter) It's true. (Applause) You've all probably had similar experiences and felt this way too. Your boss was being difficult. The data was difficult. You become sick of thinking. Now, I throw out the data. It's my dream to create new toys. And now, instead of data, I'm using a game called Shiritori to come up with new ideas. I would like to introduce this method today. What is Shiritori? Take apple, elephant and trumpet, for example. It's a game where you take turns saying words that start with the last letter of the previous word. It's the same in Japanese and English. You can play Shiritori as you like: "neko, kora, raibu, burashi," etc, etc. [Cat, cola, concert, brush] Many random words will come out. You force those words to connect to what you want to think of and form ideas. In my case, for example, since I want to think of toys, what could a toy cat be? A cat that lands after doing a somersault from a high place? How about a toy with cola? A toy gun where you shoot cola and get someone soaking wet? (Laughter) Ridiculous ideas are okay. The key is to keep them flowing. The more ideas you produce, you're sure to come up with some good ones, too. A brush, for example. Can we make a toothbrush into a toy? We could combine a toothbrush with a guitar and -- (Music noises) -- you've got a toy you can play with while brushing your teeth. (Laughter) (Applause) Kids who don't like to brush their teeth might begin to like it. Can we make a hat into a toy? How about something like a roulette game, where you try the hat on one by one, and then, when someone puts it on, a scary alien breaks through the top screaming, "Ahh!" I wonder if there would be a demand for this at parties? Ideas that didn't come out while you stare at the data will start to come out. Actually, this bubble wrap, which is used to pack fragile objects, combined with a toy, made Mugen Pop Pop, a toy where you can pop the bubbles as much as you like. It was a big hit when it reached stores. Data had nothing to do with its success. Although it's only popping bubbles, it's a great way to kill time, so please pass this around amongst yourselves today and play with it. (Applause) Anyway, you continue to come up with useless ideas. Think up many trivial ideas, everyone. If you base your ideas on data analysis and know what you're aiming for, you'll end up trying too hard, and you can't produce new ideas. Even if you know what your aim is, think of ideas as freely as if you were throwing darts with your eyes closed. If you do this, you surely will hit somewhere near the center. At least one will. That's the one you should choose. If you do so, that idea will be in demand and, moreover, it will be brand new. That is how I think of new ideas. It doesn't have to be Shiritori; there are many different methods. You just have to choose words at random. You can flip through a dictionary and choose words at random. For example, you could look up two random letters and gather the results or go to the store and connect product names with what you want to think of. The point is to gather random words, not information from the category you're thinking for. If you do this, the ingredients for the association of ideas are collected and form connections that will produce many ideas. The greatest advantage to this method is the continuous flow of images. Because you're thinking of one word after another, the image of the previous word is still with you. That image will automatically be related with future words. Unconsciously, a concert will be connected to a brush and a roulette game will be connected to a hat. You wouldn't even realize it. You can come up with ideas that you wouldn't have thought of otherwise. This method is, of course, not just for toys. You can collect ideas for books, apps, events, and many other projects. I hope you all try this method. There are futures that are born from data. However, using this silly game called Shiritori, I look forward to the exciting future you will create, a future you couldn't even imagine. Thank you very much. (Applause)

International TED talks in different languages? Hells yes! We are a multicultural world after all. But without closed captioning, when the title itself is in English? O.o what's the point? At least add closed captioning so i can read along..

"Subtitles are not available for this video"

Subtitles??

Might be an awesome vid, sadly I don't speak Japanese. Might be an idea to translate it when you use an English title.

I understand the last letter first letter game, but I didn't get anything else.

One word, guys: Subtitles. You're welcome.

What did I miss not understanding the language?

I turned CC on this youtube video and the first word he speaks is "Konichiwa" (which means hello) and it's translated as "This part". CC sucks.

here's an original idea, Ted. give us subtitles that we can understand

Byyyyyy the way - TED and so on are just Tools of PLUTOCRACY!!! Don´t lose yourself in it

Wh... Why is the title and description in English?...

Yeah, I totally speak japanese.

Please, subtitles in English! Please!

Wow.... fascinating! Too bad I don't understand Japanese...

No translation at all? Well done TED, just when I thought your standards couldn't sink lower than TEDx you do this.

English subtitle please. Or is that watching and listening what we don't understand is one way to get new ideas? ありがとう

Japanese is a beautiful melodic language, sadly I don't understand a word. :/

... is my speech module broken?

Shouldnt the video at least be subtitled?

The English subs are hilarious.

0:42

Wakarimashta? One of the few Japanese phrases I know which translates roughly to "do you understand?" Come on, TED editor. Please to pull honorable head from hindquarters.

I can't express my anger for the stupidity of everyone in the comments saying "I don't speak japanese" THERE ARE SUBTITLES IN EVERY FREAKIN LANGAUNGE sorry had to get that off my chest.

Well good thing I understand japanese.