5hinee = 5 Vocalist, 5 Visual, 5 Dancer, 5 Legend, PERIODT

There's so much more to music than views, charts, etc. I believe that real music is something that brings people together and brings you happiness, something that you feel with your heart and soul and SHINee's music is an example of that..So, to me views and wins are just a reward to these artists for their hardwork and is not actually something that decides how talented or relevant they are...As long as SHINee exists, shawols will love and cherish them because to us there is nothing more beautiful than these 5 guys, their music and their precious smiles

I love it when he talks about his inspirations are from the 80’s and 90’s culture and he has been waiting patiently for this trend to come around again. Yes KEY, your era has begun!

You worked so hard, Kim Kibum! Now enjoy the benefits of all your work. What an amazing and memorable comeback. Shawols got your back 👑 💎💎💎💎💎

I like an artist who can request and say thank you to their supporting dancers and staff. This is why I support SHINee for 10 years. Kibum proves it.

You working hard. Congratulations key for 1st win. You deserve it 💙

Key is working so hard on this album

김기범 너의 기뻐하는 눙물을 보고 싶다고 농담처럼 말했는데... 너 뿌앵 하는 순간 나두 뿌앵했다 ㅠㅠ 넘 오만가지 감정을 느꼈어! 기범이는 더더욱 감회가 새로웠겠지~ 항상 기쁘게 표현해줘서 무한정 고맙구 사랑스러워 ❤ 'BAD LOVE' 1위 축하합니다

As someone who came late in life to be a SHINee fan I absolutely adore Key. His vocals are amazing. Thank you Key for all your hard work, I LOVE the song.

Ahhhhh my heart. He looks so cool and gorgeous and breathtaking. His charisma pulls me in, makes my heart squeeze, gives me chills and burns me all at the same time. How can he be this mesmerizing? I will never get tired watching him work, put his passion into what he does and creating the art that we are allowed to immerse ourselves in. I absolutely love getting a further glimpse into what goes into making the short MV we get to see.

It's a shame that a song takes so much effort just to last a couple of minutes. This type of content and the comeback itself got me thinking about a lot of things, like: -How many details I didn't notice in the video. -How many people worked with Kibum to offer something of quality. -Why the music industry prefers to follow trends, rather than value the ideas of an experienced artist. Yesterday Key won his 1st award and the good result answered all those questions. There's a lot of people out there, more popular or young or whatever, but nobody does it like him. He won (and will continue to win for me) because he chooses to go against the grain and upholds his vision as an artist. Once he said "you don't always get good results doing good things", but this time it wasn't like that and I'm happy for that. Finally, good results = good quality. I'm sure "Bad love" will be heard and remembered for a long time ♡

Key, you worked so hard for us and all your hardwork has paid off.. We're so proud of you and your album is just amazing..Shawols love you

I'm so happy for Kibum because he made this comeback the way he wanted to be.. even with all de adversities and difficulties he had.. I'm really proud of him..

kibum has been my ult of 11 years but im still in awe of how pretty he is

And here we thought Taemin the only SHINee member who was always touching everything around him. 🤦🏻‍♀️ Key is a curious cat as well. I really love the making of video.

Bad love is a wonderful song with a great choreography and mv ! and I truly love Key’s red outfit and blond hair !

Congrats bammie! Imagine working like this and not expecting a win?? Very deserving

I love how his vision became a reality; his ideas that was once in his head came to life in this fascinating way ❤️💎

I'm so thankful to everyone who worked hard so this could come out, this is such a wonderful release! Key deserves all the love and commitment people are showing him

Aaaahhhhhh Kibum congratulations 👏🏼👏🏼👏🏼 for the 1st win 🏆 we did it bestie so happy for you, you derseve it. You the best there is a and LEGEND a KING. YOU ARE MADE IT SHINE(E) 😘💎✊🏼💚

well done, kibum-ah!!! thankful for your hardwork and passion, our almighty key!! great songs and wonderful live performances!! and to all the people behind this successful comeback, thank you so much!!🤍

Talented,brilliant,incredible,amazing,never the same,totally unique, not afraid to show his power.

watching this on the same day he got his 1st win feels different. congrats oppa and thank you for your hard work. you and the staffs really did a great job.

I can't express how grateful I am for all of the work you put into making this album even to the finest details. It doesn't go unnoticed. Thank you so much 💕

Finally...most awaited video.. watching after key's first solo win video..so emotional..he worked really hard.

So happy to see him involved in directing his MV

Key's english is so good!!

The vision, the finer details, the intense effort, the dedication and the gloriousness of the whole production for 'Bad Love'. Incredibly proud of you Kibum for believing in your inspired vision and for fighting to breathe life into 'Bad Love'. Behind each successful artist is a team of incredible artists as well, so thank you to KENZIE, Adrian McKinnon, directors, editors, cast, crew, stylists, MUA, dancers and all who have had a hand in bringing 'Bad Love' into the world. 💖

Congrats on the first solo win!!!! Very well deserved!

The amount of effort to put this album together is next level. I love this man to the core and I wish more people would too!!!!

KEYくんかっこよすぎる❤️‍🔥❤️‍🔥

내 축복같은 우리 기범이 사랑해 너무 고생많았어 1위 축하해 오늘 앵콜 무대 보는데 이 앨범 만드느라 얼마나 기범이가 고생했을지 생각하니까 눈물이 다 나더라 매일 매일 선물 같은 소식만 들려줘서 고마워 자랑스러운 내 가수 김기범 존재 자체가 우리의 행복이야 너의 감정에 솔직해줘서 고마워 지금도 앞으로도 같이 걸어나가자 사랑해🥺✨💙 김기범 최고!!!

스페이스 세트 사진 찍은 거 보고 넘 뿌듯해 ,,,, 🥰 오래오래 간직해저 ㅠㅠ

Key visual in this Bad Love era is really crazy, he look unreal!all the concept for Bad Love is insane!Thank you for the amazing mini album Kim Kibum!

There's so much that went behind the mv filming alone, what more on the process of making the whole album. I admire your hardwork kibum. And I'm so happy with the whole album. You and the rest of SHINee just deserve greater things.

샤이니 덕질하면 좋은점 = 애들이 말도 못하게 완벽함 ^^ 앨범퀄리티 최상 + 카메라 밖 멋짐과 귀여움 한도초과

Love you keyyyy... and thank you for your work hard for this mini album ♡ we enjoy and love it so much!! ♡♡♡♡♡

I like the retro space concept very much with disco vibes, it's very interesting nd unique. Even though "Bad love" have dark lyrics despite this song sounds so good and fresh. Everything is awesome KEY thank you for this fabulous album Artist key you're amazing Love you

bammie, you worked hard and it payed off! the mv is incredible, the song is powerful and beautiful, the dance is hypnotizing! ❤️

오늘 김기범 1위하고 라이브도 해주고 놀토도 하고 비하인드도 뜨고 완전 내 생일이다

Yes my KEY! YOU made the path for the most beautiful culture return to present and you nailed it sweetheart. Thank you for your hard work. It's the best comeback ever. So powerful, nostalgic and although it has elements fron the past it's innovative at the same time! Thank you..!

Even if that trend doesnt comeback, you would always be the only unique one King Kibum.. im proud to be a locket.

Key isn’t just any angel he’s a different hybrid of a angel

귀엽다.... 사랑받으면서 찍었구나 스탭분들도 다들 뮤비에 신경 많이 써주셔서 고마워요... 갓뮤비

Thank you baby !!!! Great job of the dancers too...!!!!! 👏

Everyone is working so hard. Kibum handsomeness is skyrocketing more and more. I like watching the behind the scenes that SHINEE's members made famous, this time Key has a fierce song and dance.

Bad love mini album is amazing! No skip to all songs. Just like his previous album. Key always do his own thing & always doing it amazingly. KING.

The intro alone will take you to a different time. That is how good this song is.

I just realized that his MV looks are not in any of the physical album's photobook??? Or am i wrong?? Would love to see these looks to be in the photobook as well. The set and fashion ⭐⭐⭐⭐⭐

키 넘 고생했오 그동안 생각해 온 컨셉 이렇게 이룬거 진짜 멋있어요 일위 축하해!!!!!!!!

Congrat for the first winner 🎉🎉 you deserve for it. We love u ❤️❤️

고맙고 사랑하고 존경하고 대단하고 애틋하고... 말로 설명하기 복잡하고 벅차다 기범아 너무 고생했고 축하해!!! 평생 가수하고 하고 싶은거 하고 살아!! 자존감의 교과서 김기범 항상 보고 배우고 있어♥

Congrats on your first win Key!!! Hoping for many more wins to come!!!

I get the sense that making this mini album meant a lot to Key and it went really deep for him. So many times in this vid I just found Key so breathtaking! Completely beautiful. And the emotion he conveys, the rawness combined with sophistication, honestly I could talk all day about the talent that takes. I hope Key knows he is a true artist, and I'm so grateful for his hard work and for the effort he puts into his relationships with the staff around him, to the point that they'd work so hard to help him as he said.

HE IS SO FRIGGIN HANDSOME OMG

he works so hard, i am so proud of him for getting his first win

자랑스러운 우리 대장 쏘 프로페셔널...

KEY is genius actor! He is so talented… This video is like a movie! I can’t wait to see KEY in dramas a lot… Dance, voice, stage presence and acting skills - KEY is the best!

Key and the entire crew, thank you all so much for working so hard to create such a masterpiece. Everything is on point!! There was a split second in one of the non-dancing shots where Key's eyes and jawline reminded me so much of Jonghyun. And yes Key, you succeeded in capturing the sound and feel of the 1980s. I was alive then, so I know.

이렇게 멋지게 다 찍고 집에 가서 지나온 과정들을 생각하며 울었던 기범이ㅠㅠ 뮤비 비하인드에서도 기범이가 얼마나 열심히 준비하고 참여하고 이루어낸건지 여실히 느껴져

언젠가부터 비하인드 영상마저 넘 예뻐서 ㄹㅇ 볼맛남… 샤이니팀 앞으로도 이렇게 쭉 열일 부탁헤요,, 💖

*Them* - What is the key to your heart? *Me* - KEY *Them* - Yes, key?! *Me* - That's what I'm saying, KEY

Key gives his best in everything

KEY氏は本当にカッコ ｄ(≧∀≦)ｂよね❤️ 色んなMVの撮影の映像が観れて最高に素敵だったね👍 KEY氏のミニアルバム 今自分の部屋のテーブルに飾ってます✨本当に輝いて見えるね

Thank you Key, for embracing your quirks and bringing your own style into your work. It's about time so congrats to Bad Love for all the recognition it is receiving 🌠

Yup babe trends go in circles, bcz u r making trends here.🥰😍 luv u ki bum ah.☺️

진짜 너무 멋있다 기범이!! 녹음 비하인드도 .. 기다려도 되는거죠..? 에.스.엠.??

Congratulations on your 1st win!🎉🎉 Kibummie and all the staff and dancers worked so hard.😍😍 I'm so proud of you Kibum!😘😘💕💕💕

Your vision came to life in the most amazing way!!!! i've loved everything so much, i'm really stunned by you and your talent and your art. I love you so much KEY. Thank you for being you♥

밷럽 뮤비 착장도 많고 세트도 다양해서 엄청 화려한데 그 화려함을 다 이겨버리는 기범이 미모😘 꽉찬 이틀동안 뮤비찍는다고 기범이, 매니저분들, 헤메코스텝분들, 댄서분들, 제작진분들도 고생많았습니다👏🏻 덕분에 이렇게 기범이 취향의 집합체인 밷럽이 완성됐네요! 감사합니다❤

he looks so cool in every single outfit and set ahhhh

"And if #KEY #키 is at the helm, the future of K-pop will be brighter than ever" #SHINee #샤이니3 #BADLOVE #KEY_BADLOVE #kibum #KEY_BADLOVE #나만의_badlove_포스터

Looking at it we come to know that you really worked hard even more than what we thought it's been tough for you that shooting days 😭😭bammie thanks for your hardwork really your hardwork has paid off and your dream of 14 yrs leads you to this victory 💞 BAD LOVE is such a Masterpiece 💯 the songs in this album is another level... ✨ I love all the songs 🤗🤗 take care key 😍😍 shinee world + lockets always by your side 💎💎💎💎💎 기범이 사랑해💞💞💞

I really enjoyed watching this, tysm for all the hard work. We’re so proud of you key😌❤️

Perfect skin, perfect coreograph, perfect hair, perfect voice, perfect outfits, perfect song. This comeback is getting better and better everytime I see it. Congrats on 1st solo win ever. Key deserved it and deserved a lot more!!!!!

As a 90s kid I can tell you did so great portraying 80s and 90s vibe, I absolutely love it! You did so well, thank you for all your effort and this piece of art, Bad Love was what we need it in this harsh times! I love you Kibum! ♡ P.S. 90s where the best!

Kibum ahhh, you have worked so hard and the work turned out so great, it's literally one of the best things I have seen recently in the kpop industry. Thank you so much for making this happen!! and congrats on your first win, you deserve so much more than this

Giving everything he has to give every time. And such a muse.

비하인드 보니까 얼마나 많은 노고가 있었는지 여실히 보이는듯! 정말 멋있다 기범이❤️ 오늘 1위도 축하해🎉🎉🎉

He’s just so attractive and talented.😌🥰

Congrats for BAD LOVE 1st win

Congratulations to all the teams who worked so hard to create this amazing video. Thank you for helping Key bring his dream to life.

기범아 1위 너무너무너무 축하해 우리 다 같은 마음으로 기쁘게 울었어 ㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠ 너무 고생많았고 멋지다 울기봄

스엠 사랑해…스릉흐…❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥

Wow all the close ups... this was an intense video. Key is so charming behind the scenes too!

김기범 선수 덕분에 너무 기뻐요! 너무 행복해서 기범와 함께 있으니까ㅠㅠㅠ 항상 열심히 일해서 걸작을 만들어준 김비범에게 고마워! 범이는 훌륭한 사람이고 매우 재능 있는 사람이야~ 정말 고마워!!! 기범님 일을 너무 많이 해서 최고를 받을 자격이 있어! 저는 항상 김비범씨를 사랑하고 응원할 거야! 기범님 멋진 가수일 뿐만 아니라 아름다운 사람이고 친절한 사람이야!! 해냈구나!!! 아프로도 화이팅 ♡♡♡사랑해♡♡♡ 진짜 잘 했어요 ~ ♡♡♡

I am constantly amazed by KEY's talent. He works so hard but he makes it look effortless. I don't think I made very many good decisions when I was 18, but 13 years later I can see that loving KEY was one of the few good ones. I will never stop supporting him. This comeback has been outstanding!

いつもファンのために最高のエンターテイメントに最善をつくしてくれて感謝🙏❤️❤️ お疲れ様❤️❤️ありがとう❤️❤️

I paused it at 01:52 and he is just gorgeous to look at.

진짜 너무 사랑해ㅠㅠㅠㅠ 1위도 너무 축하해 진짜 다시 생각해도 너무 울컥한다ㅠㅠㅠㅠ 진짜 고생많았어 장하다 내새키 사랑해 항상 응원해🔥🔥🔥🔥

범아 1위 너무너무 축하하고 준비하느라 고생 많았어 샤이니 팬이라는게 너무 행복하고 감사한 하루였어 좋은 노래 좋은 컨텐츠로 항상 눈과 귀를 즐겁게 해줘서 너무 고마워 샤월이랑 오래오래 함께 하자 ㅠㅠ

Great job KEY and BAD LOVE team! The MV looked incredible!

love you key

I feel like you can genuinely feel the respect people have for key in this. And I appreciate how confident and steady in his beliefs he is. It’s really inspiring to me

keyyyybaeeemieeee you worked hard, everyone worked hard and we are proud of you!

I LOVE MY KEY..

뮤비에서 잘 안보였던게 잘 보이니까 좋다... 스탠딩 마이크 잡고 노래하는것도 너무 멋있구 >ㅁ

Bruh this song deserves much moreeee

KEY 'BAD LOVE' Good Song FIGHTINGGGGG SHINee💖💖

Playful KEY~ Professional KEY ~ Focused on the edge KEY~ HOT KEY ~ cry out of joy KEY~~~Backstage filming rocks~~~~~~~~~~~~~~~~Thank U~~~~`