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This is the 3rd version of UHA味覚糖 "e maのど飴" CM since Mr. Shota Matsuda has became the spokesperson of this product starting from Sep 2009.
This new version will be broadcast in Japan starting from Sep 19, 2010.
The "Making Of" is even more interesting than the CM.
Mr. Shota Matsuda acts like the major role of the movie - Matrix in this CM, very stylish, charming and gorgeous as usual. ^^