As a stills photographer I have insane respect for these talented cinematographers. What a challenging profession and when someone really knows what they’re doing it’s incredible to watch

Mark was so inspirational and talented. RIP Mark Toia 🙏

I love the way Toia thinks and speaks. No nonsense. No BS. Straight to the point. Calls it like he sees it. This was fantastic.

rest in peace Mark! You was the n.1! My inspiration!!

As a cinematography enthusiast, this video gives me chills

Along with his epic resume, Toia's ability to inspire creatives is legendary.

I confess I had never heard of Mark Toia before this video. I'm more of a photographer who just occasionally dabbles in Videography. But this video just absolutely amazed me. Every bit of footage was an absolute treat to watch and really inspiring. I fully intend to explore Mark's work now. Fantastic video.

A worthy follow up to 'Why Red?'. THIS is how you do a demo video: by not making it a demo video at all, but a highly cinematic documentary in it's own right.

Mark!!! You helped me so so so so much....i am so sad that you are gone.....so sad

I watched Why Red (pt. 1) at least 10 times a few years back. Going to watch this one quite a few as well! Nicely done Mark!

Budding cinematographer here, and sir i have specifically watched your "JEEP" advertisement for plenty of times. I was mesmerised by the visuals and the colors with perfect music blend + mind blowing narration. The entire mood creation of that specific ad is a masterpiece. Still my favourite one. I often watch it. Thanks for the video sir. Love from Kerala / India.

One of the best "ads"/promo I've seen. I want to buy one... just need to sell some stuff. Maybe my soul, or my shoes

I had the pleasure of meeting Mark back in 2012, he has championing RED cameras then, and was excited to show us some recent footage he had shot. His images speak for themselves.

There is NO 2nd Mark Toia in this world, the great combination of technical + artistic skill at the same time, in one person

So proud to be part of the RED family. MARK TOIA has always been an inspiration to take up RED. Thank you for such a beautiful image.

Beautiful film with fantastic narration. Love everything about this.

I must say this must be the best video in regards to "Why Red". So many persons out there saying "in 2022, why red or why spend soo much". Mark Toia literally addressed every one of of those myths and misconceptions. Even down to the most technical stuff.

Director goes straight to the point, no BS, love it. Very inspiring, great video.

Damn, even under KZfaq's heavy compression this video still looks dynamic

Massive respect for what you do Mark 🙏. Educating and promoting at the same time. Can't be any better ❤️ Love from Kerala ❤️

Wow, this is all kinds of wonderful. Thank you for a most enjoyable experience, and for opening doors to RED's amazing tools.

Honestly, wow the footage from the camera in this video is just gorgeous, wow just wow.

That's why I've been shooting RED since 2008, thanks Mark! Been preaching this for ages but some times people do not understand. With Mark's imagery that is much easier to understand!

Thanks Mark, always an inspiration. Was thinking as a side note, with todays cinema cameras, I don't see any reason why its considered "unartistic" to pull stills from video for photography at this point. Isnt that what we did back in the day anyway? with motorized film rollers and stacks of contact sheets, burst shooting? then pick the best of the best (or the worst if it looks the best?) My friend said "yeah but thats not actual photography" and I don't see why not. if a picture is worth a thousand words, than 120 a second is..... Ive actually shot parties and used a flash with a DLSR while filming them. Always that few frames before or after the "flash" that really captures the essence of the mood. man we live in a great time. by the way, I watched the clip at 9:57 about 20 times. just amazing

RIP Mark. Your videos are beautiful. ❤

A true piece of art. Brilliant gentlemen.

I must say this is one of the best promo videos I ever saw.

RED removes every problem but be careful, if you want a beautiful image, you have to film beautiful things, the camera won't transform anything into a beautiful thing

Another useful link to send to clients who request ProRes instead of R3D files. Thanks Mark and Red 🙏

Mark Toia is the only guy, who creates content, that convinces me to really think about buying a red camera. Great work Mark.

This is the best ad I've ever seen.

I recently moved from a Blackmagic 6Kpro to a Red Komodo and I have to say, whilst I think the Blackmagic Camera is fantastic, the difference is exactly what Mark is saying here - the RED image is always what I see and so easy to grade - true colours and skin tones are bang on. It just looks beautiful with so much flexibility in post, (which is also why it's Netflix approved). p.s. I've have pulled stills from my video and used it for photography jobs and yes they are beautiful too - perhaps my only slight push back is you do need to wait for boot-up times and occasionally black-shade if circumstances require, but that's more than worth it for anyone who is seeking the best final image. (if anyone is interested I will do a side by side BMPCC4k/BMPCC6kPRO/Canon R5/RED Komodo)

AMAZING tutorial! One of the most comprehensive tutorials I've seen for anytNice tutorialng. Thanks so much!

Will I ever have the honor to shoot with this dope tech? Don't know. Maybe not but I will keep on growing. It's so inspiring hearing these great masters

RED continues to be the best choice IMHO. Thank you Mark for the demystify and debunk pass. This video is an excellent work of filmmaking in and of itself 🙏

RiP Mark Toia 🙏🙏 Your light will keep shining on...

this is the best ad video ive ever seen, im still here at 11 minute and its just incredible, im an amateur director on the rise and i know how hard it is to do this. thank you for keeping me so intrigued and excited about a camera lol

This was outstanding… basically every reason why I want to shoot RED, and will !

My only issues with RED is that if I'm shooting a doco, continuous shooting of 3-4 or more hours a day, I can't shoot at a lower res at full frame... I don't always need 8K but I always want to be able to use the whole sensor.

Fantastic Voice- Thanks for the Explicit Video…. One day I may fly a V-Rraptor XL …

I believe this is the most beautifully done video/commercial I have ever seen in my entire life. I am by no means a photographer, I've never heard of Red,never owned a camera in my life. This man just sold me something I never knew I was interested in. I'm on my way to purchase my first red camera and to you Sir....I tip my hat. Now I've got a new hobby to get after. Well done 👏

My point of view and whole myths to the red camera is changed now. This was so beautiful yo watch and learned a lot really a looot

This is amazing, what a masterclass explanation. . We love shooting on RED KOMODO and can't wait to upgrade to the V-RAPTOR.

So we’ll informative, one of the best advertisements I’ve seen in a long while. No gimmicks. Love that rawness. I’m still half way through the add and I love it and the camera already. That’s the great thing about great products, no hyperbole.

So many KZfaqr myths destroyed in 11mins. RED just gained a new future patron! Well put, and beautifully done.

Rest in peace, Mark. An incredible loss to the community, industry, and world today.

I never really knew what I wanted to do when I grew up, few months ago I slowly transitioned from programming to 3D graphics, I love it, but still it wasn't The thing, then I started learning about photography and slowly started falling into the secrets of cinematography and it's so incredible feeling just seeing all these things and finally I'm starting to feel like this was always something I wanted to do. I hope that in future I will be able to work with cameras and quality like this. Incredible video...

I will never be able to buy a RED camera but after watching this I've already bought it in my mind.

RIP Mark 👑🕊️ We’ll miss you a lot!

Molto interessante.. speriamo di andarlo a vedere al più presto..✌️✨

Then Mark, you can't be happy Red is keeping internal raw recording out of the hands of all other camera manufacturers. Z cam had it, I tried it, and Red pulled it down. And FCP is not allowed to make tools for grading prores raw as seamless. Food for thought.

Don't have the money, the equipment or the knowledge but man....Toia sold it that well that I even want a Red. He's straight to the point and all supported with beautiful images.

So how many times did you guys have to restart the camera while shooting this since the menus kept crashing?

best camera commercial in the whole galaxy!

I don't know much about this topic but I feel kinda motivated to start to learn more about it. Amazing video and product.

ETTR. Good advice in 2008, still good advice in 2022. Outstanding product and outstanding talent in Mark Toia.

I usually despice most ads, but this video was entertaining and I was just captivated by all the awesome shots and Toias narration. Really cool!

This is Master class. Much respect Toia we look 👀 up to you and your work

It's either way Porsche or Ferrari. It will always be close and most people can't even afford one of them... My money is for the competition, but this video was spot on the best advertisement for a camera you can have.

I love how mark talks his sh*t. Unfiltered. This was amazing.

This is the greatest take down of hacks ever. Red is still a long running dream to own.

Simply WOW, this was done so well, the story the sound, the video.. incredible. I am a fan!

This makes me feel so good.

RIP Mark 😢

C'est justement ce que je viens de faire. Crier. Merci KZfaq. Ça fait le tour de l'Univers, grâce à vous.

Home boy is cutting in FCP. Love to see it.

Jesus! This is beautiful. Thanks for creating a beautiful piece.

Thank you, Mark

This is a damn good commercial that's not a commercial. No BS. Just down to the simple work.

SOLID.

RED: Future proof the moment ✨

Great video and Beautiful shots, the cinematography and quality is amazing. We’ll be using red2 for music videos for sure!

Wow you guys really sold this product with this video!

Holy! Whoever colour graded this, Kudos!

incredible

Not even into film or photography but just bought a Raptor with my grandparents credit card. Thank you Mark Toia!

Impressive. Love from The Gambia, West Africa

Beautiful work! I wish FCP could handle Braw files :-( Red is beyond my budget. On the other hand, pre-processing in Resolve is not THAT big a deal. 1:37 Raw is what matters. 8:55 For those who don't know, 'resolution doesn't matter' refers to the perceptual threshold we crossed with HD images: images smaller than HD go soft if you try to blow them up. However, images that are HD or larger can be blown up and mixed and matched with other high resolution images with only a bit of sharpening. 4k and beyond are brilliant and better, but HD is a critical minimum. 9:01 The secret of shooting raw is it's super easy, (even with dual ISO). Love this bit!

This guy made me love this video but it’s not simple

Love Toia's work! Agree with everything said. I have the Raptor and the Komodo. Having some trouble with the dependability on the Raptor unfortunately.

R.I.P. Cameron Michael

Amazing Mark Toia has done it again absolutely breath taking imagery with the perfect examples of why the red camera is the best camera in the market today wow great job!!!!!!!!!

Loving my Gemini and Komodo combo. Hoping for a Gemini equivalent in raptor body. Dual iso and global shutter are my biggest wants in a new body. Great video btw 🔥

The best soft soft tutorial ever!

the dream camera for an editor

Beautiful, inspiring and lots of information. Thanks for this beautiful short. Loved what you said about sharpness! Totally true!!! I film with the bmpcc 6k Pro in RAW all the time and perfectly understand what you said about it. I thought RED files were a bit hard to handle though. 8K 120 fps must be like 🤯. Thanks 🙏 I just need the 💰but I’d definitely love to own one of those gorgeous cameras. Cheers

This is why we shoot with Red. I fucking love it!

Stunning as always mark! I loved my red scarlet and the red codec but I couldn't afford the new models... but I could, I would buy one in a heart beat.

As your saying resolution is important so people should buy black magic 12k and the camera is cheaper than red

This is the best thing you've ever posted. Hope you can cut this into a superbowl ad

GodDAMN those are some beautiful shots

Wow. I'm a Canon guy but this is the best sales pitch for RED I've ever seen. Some day I'll probably grab a Raptor.

As a hobbyist.. who just happens to love all things tech.. I have long preached at least the next level up in resolution, more fps, and RAW.. 16bit if possible. Most people say "most people watch on phones.. HD at best.. you dont even need to shoot 4K" I say.. I am shooting for the future too.. never know when you may need a clip 5, 10, 20 years from now. Why limit myself to 10 year old technology because the majority of people are still stuck on it for reasons outside of my control.. if I have the means and know how to record 16K 16bit+ RAW.. I would. Computers will continually get much more powerful.. already laptops can easily handle 4K RAW and even 8K RAW is not too far of a stretch if you get a loaded laptop for most scenes/clips. Desktop systems with Thunderbolt 4 NVMe RAID setups can easily churn 10s of TBs of data at 40gb/s speeds to the PC.. with PCIE5 systems now available from both Intel and AMD a few grand gets you a machine that can work with 8K RAW quite easily these days. Storage is super cheap relatively speaking.. even if you're shooting a few TBs a day.. on a budget for a commercial or tv show you can easily afford plenty of storage and offload speed especially when you don't need to transcode. Yah.. I don't get why so many like to push the "nobody watches 8K.. barely watch 4K.. at h.265 so you don't need to shoot anything past 4K60 at ProRes 422.. ". F that. I want maximum resolution, fps, RAW dynamic range.. "just in case" and for the future use.

know your basics course is just what I needed. Taking it a day at a ti so I can fully grasp the core of soft.

🙌 Best advert ever 😂

wow this is amazing. I love my RED Raven. I think I am going to sell all my other gear and just focus on being the best RED shooter I can be.

What's annoying is their lock and key of the raw file patent. Would be really nice of them to at a bare minimum lease Red Raw out to other camera manufacturers like Apple does with ProRes so we could have some other options. I understand not wanting to open up the patent completely, it would be nice to let other cameras run Red Raw

I respect people who tell you the truth no BS

I totally understand that this is professional high end cameras that cost a fortune, but i can't deny its moments like these i wish i had enough for something like that. My inner curiosity wonders how the world would look from my point of view through a camera like this, but its intangible at most. Maybe for the better... but i can't help but wonder...

Why does Hollywood use Arri Alexa then?