Oki Sato of Nendo explains the concept behind the Japanese studio's redesign of a 40,000-square-metre shopping mall, in this video Dezeen filmed in Bangkok for retail development company Siam Piwat.
Located on Bangkok's Rama 1 thoroughfare, Siam Discovery is an 18-year-old shopping centre operated by Thai company Siam Piwat. The mall reopened in May this year after a complete interior and exterior refurbishment overseen by Nendo.
At 40,000-square-metres across seven floors, Siam Discovery is Nendo's largest project to date.
However, Sato says that his overall design approach does not change much, whatever the size of the project.
"This is definitely the biggest project that we have ever done," he reveals in the movie.
"But it really doesn't make a big difference to me whether I design small packaging for chewing gum or this huge retail store. It's always about giving small smiles to people in the end."
Read more on Dezeen: www.dezeen.com/2016/07/07/vide...
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