CA Mohammad and Rahil started MyFitness (Acquired by Mensa Brands in September 2022) in 2018 and are already running at an annual revenue run rate of INR 100 crores. As it was the first physical interview for the Startup Talks show, we all were a little nervous at the start but eventually, we got a hang of it. Watch the full interview to know their journey of building a successful D2C brand.
Suggestions are most welcome in the comments section below. Do subscribe for more content in the Startup Ecosystem.
Try Myfitness Peanut butter here- www.amazon.in/MYFITNESS-Choco...
Follow on social media
Instagram- siddhant_bh...
Twitter- siddhant_555?lang=en
LinkedIn- / siddhant-bhandari-901a...
0:00 Introduction
1:15 Mohammad and Rahil’s journey. How Mohammad had to give CA final exam twice due to some error in articleship document filing and secured an AIR
5:30 FMCG is a tough market to crack. How did you decide to start with Peanut butter?
9:46 Most important things to sort out before Product hits the market? Product, price, marketing, supply chain?
11:00 Differentiation is key in D2C. How is your product different from the competition in the market?
12:44 How did they become the highest selling peanut butter brand on Amazon? A lot of brands struggle to sell on Amazon due to high commissions.
16:36 Supply chain of peanut butter and plans for the manufacturing facility of our own?
18:00 How influencer marketing helped in the lightning fast growth of Myfitness? Plans for TVCs and billboard marketing?
20:23 - New products to be launched and thinking behind it? Every D2C brand has to enter retail channels to grow, so what plans for selling on GT and MT?
24:02 - View on 10-minute delivery apps?
26:00 Started as pure ‘Dhandha’ and then you raised some external capital. Why and what are your future plans for fundraising?
29:50- Rapid fire questions.