Supported by adidas Originals we hosted our very own physical size?collections display at Beyond the Streets London with adidas Originals collector Ernie Beckmann (@erniepunk), including an additional panel talk with himself, Julia Schoierer (@sneakerqueen) plus Felix Young (@f3lixyoung) from Hypebeast and hip-hop legend DJ Semtex.
Chapters:
0:00 - Intro
1:27 - What made the adidas Rivalry such a great basketball shoe?
4:10 - Why is it that many sporting shoes eventually become streetwear and cultural sensations?
05:31 - Do you think that these shoes were ever made with the mindset of venturing off the hardwood? Knowing earlier adidas shoes had transcended their original functions.
07:23 - adidas x Run DMC is one of the most iconic endorsements in sneaker history. How important is the connection between adidas sneakers and hip-hop culture?
08:37 - Even 50+ years on, the shell-toed Superstar remains a cultural artefact. Why do you think that is?
11:13 - Over the years we’ve seen hip-hop royalty wearing adidas, like Eazy E in the Campus and Forum Hi. Are there any icons that inspired your picks ups?
14:44 - It’s rare that you first get into sneaker culture without the additions of music and the culture surrounding them - what are your defining early moments experiencing this?
16:34 - Is hip-hop still as influential as it was back then?
18:05 - Ernie and Julia, if you could keep one pair of adidas in your collection - which would they be?
20:14 - What shoes do you think we'll be talking about 50 years from now?
20:40 - Outro