Really like the philosophy of the Ordinary brand - basic, affordable, that the consumer has to become knowledgeable about ingredients and application. Wish the original owner could have seen more of its original success.

Can you do ‘The Inkey List Only Skincare Routine’ next?! I like their peptide moisturizer. It’s decent for the price.

I know preferences differ highly. But speaking for myself, The Ordinary when it was first introduced and wasn't so well known truly saved me. I went from never being able to leave the house without makeup to feeling confident with my bare skin. Some of their products seem like it wasn't thought through well to me now but overall, I am really grateful for this brand

I feel like "The Ordinary" is too overwhelming. I just need the basics, not 10 different bottles to try to figure out how and when to use them. As a 40ish yr old woman trying to figure out how to take better care of my skin, I appreciate your channel a lot.

This is the content that people who want to dive in to the ordinary line want. Thanks, James!

You're the only skincare guru I genuinely follow. I really like how you're very ingredient oriented rather than how flashy a product is

I use the Cerave Foaming Cleanser, The Ordinary Glycolic Acid Toner, The Ordinary Niacinamide Serum, and the Cerave AM/PM moisturizers. My acne cleared up completely, pores shrank, dark spots and hyperpigmentation lightened, and my skin texture smoothed out and my skin is more hydrated and glowing.

HERE IS SOME ADVICE! I have been employed by Deciem /The Ordinaryfor over 2.5 years at one of the counters in Melbourne Australia. When you are looking into the products, it is definitely easier if you know what you're trying to target in your skin (e.g. uneven tone, uneven texture, hydration, signs of aging). I would recommend focusing on the top 3 main skin concerns and try to find products that target those specific concerns. That way it makes things easier when choosing products to try. You shouldn't really need more than 5 products from The Ordinary, when it is over 5 products it gets hard to put them into an AM and PM routine. Especially when some categories/products aren't recommended to be used with each other. ❤️👏

The Ordinary is definitely a great introductory range for those new to skincare, but I’m also definitely preferring more multi-ingredient, targeted serums now.

I don't think I've ever been this early 😊 and there's already 1 dislike and it was uploaded 42 secs ago...are people really that sad to wait for notifications and just hate on videos? It's Saturday and the sun is shining, cheer up!!

Could you perhaps do a video talking about what acids, vitamins etc can and cannot be mixed together. I always get confused about vitamin C and what I can pair it with and what I cannot. Thank you! 🙌

You have the most complicated relationship with the Ordinary, James. Most intriguing. 😭

The Ordinary definitely helped springboard me into the world of skincare!. I moved back to some products recently while focusing on using up my open products and fell back in love with their Glycolic toner. So brightening and non irritating at killer price

I think the ordinary is a good starting ground when you first get into skincare - but there are just so many other great options to explore. 🤗

It’s important for people to know that the ordinary is about supplementation. You don’t need every product they make! Simply research what your skin specifically needs and then research the ordinary for those specific ingredients for your skin issue.

Ok, hear me out. The lighting behind you, with the circle illuminating right behind your head, reminds me of Saints. My mind instantly thought, time to start praying to St. James of skincare 😂

I just ordered a bunch of products from The Ordinary... can’t wait to see what they do. My all time most favorite drug store affordable moisturizer is Neutrogenas Hydro-Boost gel cream with hyloronic acid. It’s lightweight, mixes well with other skincare products & makeup. Leaves the skin beautiful and healthy. ❤️

I want James to sing me a lullaby when I’m sick. The voice 🌈

Thank God! You still recommending The Ordinary. The only thing that I can afford with my pocket 😊

Yes! The Ordinary should absolutely make a marine hyaluronics toner! Not that I need another toner, but I definitely would want that one. 😂😅😋

I’m 48 and have been consistently doing a better skin care routine for the last two years thanks to a good friend that is a skincare enthusiast . It’s a mix of the ordinary, Korean skin care and LOTS OF SUNSCREEN. Thoroughly enjoying it, and at my age now my skin has never been or looked better. Persistence is the key. I really enjoy your channel, I find it extremely informative and of course entertaining. Thank you James ❤️❤️

I've been using a couple of Ordinary products for about two weeks, just starting out really paying attention to my skin and overall health. I LOVE the niacinamide serum. Honestly felt a difference in my skin softness and bumpiness within hours. I wish we had as much easy access to this incredible information as teens. These kids don't know how lucky they are to have James and Robert!

Would be cool to see you do this as a series with other brands. I can easily see you do this with Glow Recipe and Cosrx for sure!

Could you do this style of video for the inkey list? I feel like my skin reacts better to the inkey list than to the ordinary. Or in general a budget friendly skincare routine

Most important thing you point out to begin with is "perfection doesn't exist" !! Thank you for this message 😘 you re awesome btw

This is my favorite skin care line. As soon as I tried it I was hooked, Only one product that I didn't like, but this line has saved my skin & removed all my old acne scars. LOVE, Love, Love it

I personally love the Ordinary’s Natural Moisturizing Factors. It works so well for my combo skin all year long with a price tag you honestly can’t beat. I’ll add a few drops of face oil to it in the winter if I need a little boost and it’s perfection!

I am a thirty-five old male who never tried skin products before. Based on your's and one other youtuber's videos, I started using some ordinary serums/products about two to three weeks back. I can clearly see improvements in terms of signs of aging, congestion, dullness, overall brightness and hyper pigmentation. Thank you so much James and The Ordinary!

My mom was an esthetician so I've grown up scrutinizing skin care labels which is why I was so interested in The Ordinary. I've had to switch my cleanser to Mad Hippie because I found the squalane cleanser not as moistuizing and I use Andalou Naturals for my moisturizer. Generally speaking you do not have to spend a ton of money to get quality skin care but you do have to do your research.

I don't care about what other says but the ordinary products and philosophy behind their skincare is Top ! I love it straight to the point and effective 💜

I added the Azelaic Acid to my routine about a month ago and the difference in my skin is incredible! I think I have finally found that holy grail product for my acne/discoloration. I use a lot of Ordinary products already - don't know why I didn't try this one sooner! lol

For me I use multiple ordinary products including: -Niacinamide -Aha bha acid peel (no more than twice a month but usually only need it once) -Glycolic acid 7% toning solution -caffeine solution 5% + EGCG for around the eyes only -the buffet I don’t use them all together but I can tell what my skin needs pretty well now and can pin point what products will help with whatever I’m dealing with and that’s why I love these products from them. I agree that their moisturizers aren’t it though. I use Cerave night cream when my skin is especially dry and after I use a acid peel and everyday I use Clinique moisture surge 100 hour (makes my skin feel AMAZING and works well with ANY SPF that I put on after). I also use cerave hydrating cleanser in the morning and I’m still looking for the perfect night cleanser but am currently using something that was gifted to me by Sephora that I can’t remember the name of but I’m not a big fan. (For my toner that I use more often than the ordinarys, I use paulas choice aha one).

I really like the squalane cleanser. I buy the large size. I also like the niacinamide serum and both versions of Buffet. I also use The Inkey List and Good Molecules.

One of my faves is The Buffet with Copper Peptides. Great option for my mid-40s anti-aging approach 💫

My The Ordinary favorites for dry and sensitive skin are: Squalane cleanser Marine Hyaluronics Lactic Acid 5% + HA Retinol 0,2% + Squalane Squalane Oil Ascorbic tetraisopalmitate + Vitamin F (Vitamin C derivative) I don't use them all at once obviously but they work for me, don't break the bank, and definitely don't burn my skin 😊

I'm 31, and learning about skincare for the first time. I found it very intimidating, but The Ordinary has made it all feel a bit more accessible and less scary😂

I love the natural hydrating factors plus HA moisturizer, I can literally feel the hydration when I apply it

That warm fuzzy feeling I get when I'm wide awake when James posts and it's not 3am! 😍

The squalane cleanser might just be my favourite product ever! For me personally it removes my makeup perfectly. Also it just feels so good on the skin, I always feel pampered when using it

I love the Ordinary, but James and Hyram have totally changed how I use their products. Now I look for products elsewhere that have two or more of my main actives combined, but use the Ordinary for little top-ups - the AHA/BHA peeling solution and the Azelaic acid are my hero products (am I the only one who loves how TO's Azelaic acid feels on their skin?!)

The milk makeup vegan moisturizer is great! 🥰 Also, the ordinary Niacinamide does kinda sting my skin and make it a tad red but, it goes away quickly once I add my moisturizer.

I’m a fan of the cerave moisturizing cream for super dry skin (very affordable considering how huuuge a tub you can get)

The Superhydrate moisturizer from ELF. A jelly like formula with squalane, feels like your skin just drinks it up.

Nivea soft face cream moisturizer is so good!! It’s so creamy and hydrating and simple, it’s been a staple in my routine for years while adding all these other new products!!

I'm not gonna lie, The Ordinary was the first Skin Care brand I got introduced to and that's how my obession started. At this point I don't even know how I went from The Ordinary to Korean Brands hahaah.

I feel everyone only talks about face skin! I've been washing my hands a million times a day cz of the pandemic these days, and I dont know how to care for the skin of my hands after every wash! I initially tried using a hand cream after every wash but with so much of hand washing it's difficult to spend so much product!!!

I love their Moisturising Factors with HA. It's the only moisturiser I've ever repurchased. Its nothing fancy but it doesn't aggravate my acne prone skin and works well under my makeup. I know James isn't a fan but that doesn't stop me enjoying that specific product or enjoying his chanel. People are funny! Much love to you, hope you're having a good weekend 🥰

I love the brand and I love the fact that I get to learn about each ingredient. It's fun and satisfying at the same time.

I LOVE the niacinamide serum! I also use on wet skin and found that 3-4 drops is perfect, especially for under makeup

Can you do an updated sunscreen options. I’d like to hear your thoughts on Supergoop! Unseen, and glow screen.

Weirdly the thing I like about the niacinamide solution is that I find it doesn't feel tacky on my skin 🤣 and it's one of my only serums that sits really well under moisturiser

Boots Q10 night cream is £4 and it is absolutely fantastic for dry skin! I wear it in the daytime under my spf when I’m feeling really dry 💕

Hello from the D/FW, Tx!👋🏽 Am I the only one who gets excited whenever James uploads a new video?!🤣🙌🏽🥳

There's an exact dupe for The Ordinary you can purchase in Spain. It's called Beauty Drops and their Niacinamide serum is not sticky at all.

I *love* The Double Cleanse podcast as well! It keeps me going on my long nights at work! 💜💜

Thanks so much for this. I just recently purchased from the ordinary and these are mostly the products i have. So far loving them xo

This is a great video for those confused about how to start using the Ordinary. Good job James!!!! 💜

i’m glad you made this video because we all know a lot of people who started to dive in with skincare started with the ordinary and may have even started the popularity of skinfluencers. i remember when i started last year that it is the company that everybody suggests and praises and then skincare youtube became more popular and clickbait the name Ordinary but almost trashes them and then gets affiliate links with other companies of maybe even a collab. like naming a video why i’m moving on from the ordinary or why i no longer is the ordinary coz we know that it will get views. i still use some of their products and have moved on as well with other companies as i get more comfortable and have gained a bit of knowledge with skin care and would still recommend them to friends who are just diving into skin care. another thing is that sometimes it’s so hard to use other products with names that’s just so confusing when they all are let’s say niacinamide that’s why single ingredient products like the ordinary is much easier.

i like the vanicream daily facial moisturizer

Your background aesthetic is a pastel neon dream ✨

Have you looked at Deciem as a whole? They’re the umbrella company with multiple brands of skincare and the ordinary being one of them! Would be nice to see a review on some of their other brands/products😊

No James, perfections DOES exist, and your skin is the living proof 🤩

I think some of their products are decent if you need just one specific thing for an affordable price - their acid peel, while strong, is a pretty good deal if you know how to use it (most people don't unfortunately).

The Ordinary was the first skincare line that taught me to take care of my skin at 36 (yes, I'm ancient). I actually moved on to K-beauty world & products and use The Inkey List retinols. My skin never looked better!

My brother, reminding me that we're running late- Me, surrounded by bottles from the ordinary and inky list: "Hold on! I need to finish mixing my potions!" Also, if I hadn't passed undergrad chemistry I think I would have burned my face off already. It really helps to know the pH of skin, water, your ingredients, and how they react to one another.

I love the COSRX snail 92 all in one cream!

I lerv single ingredient skincare. I like being able to target exactly what I want to target without there being unwanted effects. I may change again, but at the moment I just enjoy my ability to be so in control of my routine.

The Ordinary definitely kicked off my journey into the skincare world, but it can be a bit overwhelming. This video was really helpful! My fav moisturizer is the CeraVe moisturizing cream!

Omg when your hair was wet and brushed back I thought it was Marcus for a moment! Or was it just me? That feeling of affirmation when you are already using the products James mentions and likes ❤️❤️❤️

Listening to this while I'm doing my the ordinary skin care routine: •I genuinely do not like the cleanser. I have a normal to oily skin and I need to feel like I have cleaned my face and this does not leave me with that feeling. Also the "foaming" is so weird and you have to put so much in order to feel like its doing its job. •I agree on the Salicylic Mask, I do get that little tingling feeling on my cheeks and my skin is sensitive as well. So i normally dont stay with it for the full 10 minutes. •I love the combination of Matrixyl+Argireline, my face really enjoys it. •Niacinamide I think was too much for my skin or the percentage was too high, because whenever I use it my face gets irritated. P.S - I dont use them combined. I have some nights where I use the Vichy Mineral 89 because my skin is not hydrated. I use the niacinamide only once a week, trying to integrate it into my skincare routine really slowly and for the rest of the nights I use Matrixyl+Argireline.

I'm really confident abt buying from The Ordinary, but the only thing im worried about is not really understanding their products, or using a toner which has the same main ingredient as a cleanser (for example) then just overwhelm my skin with the same ingredient which might be quite harmful for my skin... Now that i watched your video and did some personal research, I think I'm even more confident with approaching The Ordinary. Thank you!

If frigging adore The Ordinary’s Marine Hyaluronics! My skin has been so much softer, bouncier and glowy-er since I’ve been using it! I’m almost done with my first bottle even and for the price I will repurchase again and again! It’s my first product by The Ordinary and I’m very intrigued to try more of their products. I also love your Princess Serenity figurine and Luna neon light! Sailor Moon forever lol

OMG JAMES WTH! I was panicking about how to use The Ordinary or what to order and what not to, and then today *boom* this video drops.

I completely agree with you. I have moved away from single ingredient products. I will always be grateful to the ordinary for introducing me to actives and ingredients. But I have now moved on to nicer textures and formulations.

Hi.. just want to say that your explanation is amazingly so calm and relax me. . Another KZfaqr skincare explanation sometimes got me headache cz the sounds is so intense. Glad that you’re exist. Lucky to have you as my skincare influencer. Love from Indonesia❤️😘

Avene Cicalfate is the best moisturiser! Affordable and effective - I have been using it for 4 years now and love it!! It feels and looks like a thick zinc cream but once applied it weirdly feels like a lightweight more watery lotion and dries down amazing. Highly recommend

The absolute best is Buffet with copper. Love it..

Elf super hydrate squalane moisturiser is super good and affordable

You cannot find quality oils at a lower price than you'll get from TO. They're my go-to for hair and face oils!

I don't think I'm the only one who noticed, but I would like to point out the product mask popping up for the azelaic acid is listing the information for niacinamide instead! However I love this video as well, it was a nice and simple take on a few products. I could relate to the advice and am glad my impression and experience with these products is out of the ordinary (no pun intended, really.)

I have really rwally really dry skin. The amino acids +b5 has been a game changer for me!

My skin has improved so much since I discovered The Ordinary. Alpha Arbutin isn’t even available in Australia so I have to import it from the UK. Same with the AHA BHA peel. And I think the vitamin c formula has changed as it doesn’t feel gritty anymore. I also like the granactive retinol.

I like the Elf Holy Hydration moisturizer ( light, no smell and sinks in). and the squalene moisturizer ( gel like but hydrating and light).

Elf and No 7 have some great skincare products. I swear by them. Actually AOA from Shop Miss A also has some new skincare that is great

I believe that now when we trust The ordinary a lot, it would kind nice to get products from the ordinary that are a micx of the good ingredients (that can go together of course). It would be less confusing

I am just aww at that glowing sight of your skin😍

I don’t have sensitive skin but my skin absolutely hated The Ordinary - Niacinamide 10% and Zinc 1%. I was so upset I even tried to put it in three different places on my body to be absolutely sure. My skin was red with itchy small bumps 😔 I hope they come out with a formula with a lower percentage.

Laneige carries amazing moisturizers. Their products are very affordable also!👌🏽

I like using Embryoelisse Lait Creme Concentrate as a topper whether under my make up or as a topper over my regular skincare to seal it in, more so during the cooler months when my skin is drier.

My favourite moisturiser is the Cerave, it doesn't leave me feeling too heavily moisturised and oily but also doesn't leave me feeling matte

Arbutin really cleared my arms of acne dark spots. Need a new batch for my upper back. Niancinamide doesn't work for me: it stings and warms up my face. My sensitive skin can't be bothered that it should calm redness 🤦🏻‍♀️

Can you do the ‘cosrx only skincare AM and PM routine’ next ?! I’m not sure how to layer their overnight mask moisturizer.

I never thought you disliked the Ordinary, but I feel like it's a natural progression in your skincare journey, once you find what actives works for your skin you would rather use 3 products instead 6. At one point, I think I was using 10 products and that is why I started looking outside on one active products as well. Also the texture of their products have alot to be desired sometimes. I have been trying some Facetheory face and Body Moisturizers and they are mind-blowing. On my face I am using the rejuvenating moisturizer and on my eyes and neck the Regena-C Moisturiser. The Ordinary I am still using their 8% Ascorbic Acid and Arbutin 2%. Everything else was replaced by other products.

For years I've tried different things, I dread to think how much I spent! usually ending up donating them once my face inevitably broke out. A random aesthetician on Facebook called me out for a product I posted and at first I was like 👁👄👁 but she advised me to start using the ordinary cleanser and moisturiser instead and to try Paula's choice BHA once a week, it was a god send, she probably has no idea how much of a difference to my life she made - not having sore skin is so nice 😂 currently my routine is extremely basic I cleanse, moisturise and then once a week do the BHA and I'm petrified to change it because even things from the inky list that I've tried or other Paula's choice stuff has set my skin off. At one point I was struggling to get hold of the cleanser anywhere and I was literally cutting up the old tubes to scrape it out because there is nothing else I've ever found that doesn't upset my skin 😂 I think because there isn't loads of ingredients (which I know is what some people want) it's very good for people people sensitive skin and I'm SO grateful for it 💘

Mark the top of the bottles with a nail polish :) easy to remember which is which since you will remember which color goes with which.

I love the Body Shop aloe vera moisturizer, affordable and very gentle

Also use the azelaic acid as a spot treatment. It pills up. I don't want that on my face *but* it's cheap.

I've been loving the Versed Dew Point Gel Cream!! Just enough hydration and moisture for my oily skin and leaves a nice dewy glow

I also didn't get on with the ordinary moisturizers. I went on Accutane recently and was advised to use cerave which I've loved! I want to transfer to the cruelty free dupe though (ceramedex) but haven't heard much about it.

COSRX Advanced Snail 92 All in One Cream made wonders for my skin ❤️