It kind of seems like these fast fashion brands are only cheap in very developed countries, while the rest of the world on average see these brands as expensive and long lasting

Man if I ever heard someone really dead inside, this is it

I'm from India and H&M and Zara are considered freaking expensive. Basics starting with $60 $70 are ₹4000 ₹5000 here, people with minimum wage jobs earn this much per month, in total. You see the problem? About sustainability, even that has been capitalised.

I find it disappointing that Business Insider put most the responsibility on the individual consumer. There could be law enforcement to reduce maximum amount of clothing produced, extra taxes on items considered fast fashion or further audits to review supply chains. The individual can’t act quickly enough to change the way the fashion industry is going

Man, H&M and Zara are kind of expensive in my country. At least for me.

Am i the only person who wears a shirt from HnM or Zara for like 3 years or more until it break?

this video is very much “blame the consumer”. why? we don’t get to choose where h&m or zara source their clothes. some of us are poor, and fast fashion is our only option for clothing (besides thrifting). i hate this mentality of “oh YOU need to do YOUR part for the planet” while i have literally no choice BUT to feed into corrupt systems. the fast fashion industry’s corporate greed is to blame for this, and me buying a shirt or two from h&m isn’t going to contribute to the problem as much as this video says it is.

H/m and Zara is the symbol of prestige from where I come

There’s problems on both ends. A $5 shirt should be questioned on how they were able to get it that cheap. A $500 shirt should be questioned for what makes it worth that much(ignoring brand relevance).

This is like s depressed version of VOX video

Got so interested in Daniel's no waste company, visited the website...$75 a simple black t-shirt with a discount (original price is $105). Hello Zara and H&M

I think I've been wearing some of my H&M stuff for nearly 10 years now. Almost my entire closet is from H&M and Primark. Only things that gets torn once in a while are my basic sleeveless shirts cause I rip them with my nails sometimes. Other than that I wear this stuff until it doesn't fit anymore or I can't stand it anymore

"Cheap clothes at H&M?" I only have two clothing pieces of H&M and it was on sale. That's how poor my ass is.

H&M red tags clearance clothing saved my broke ass wallet. $3 for a T-shirt, $10 for a sweater, etc.. I wear these 5+ years, although their quality isn't the best, but they do last quite a while.

People's drive for fast fashion is also based on the ever growing divide between wages and cost of living... sometimes a better quality product that costs £50 isn't doable for people living paycheck to paycheck.

I needed a plain hoodie, H&M sell plain hoodies. Not that sneaky really...

Honestly I keep my clothes much longer than fast fashion assumes. Also, I never throw clothes away (unless damaged, which is rare). I sell them or donate them. Do a lot of people actually throw clothes away ?

People act like luxury clothes are indestructible. The reason why h&m and zara clothes get so worn out quick is because since theyre cheap, people tend to throw them frequently in the washer in heavy setting. This is damaging to all clothes even to those sturdy highest quality denim jeans. Do you really think that an artisan hand made Dior or gucci dress will survive after 3 machine washes without any flaw? You are out of your mind.

A good percentage of my wardrobe is H&M I’ve never been into trends as I know what I love and most of the things in my wardrobe have been in there for multiple years and have been worn over and over. I only purchase something if I really really love and cant stop thinking about it & that’s a rarity now days. I think if more people bought this way then it would help x

I have tshirts and blouses from h&m for 7 years and they look still good. I never spend money in fast fashion and trends. I always buy classic pieces and thats why after 7 years i can still wear almost 90% of my clothes( rest does not fit anymore😜)

The person narrating this either is done with his job or is not paid enough

So what are the sneaky ways H&m gets us to spend money? This didn't really answer the question at all.

“By 2040” we don’t have that long💀

Second-hand stores, at least near me, are awesome for finding cool things. Get your own PERSONAL style and you won't have to keep up with anyone else's.

Shout out to all the people adapting a minimal lifestyle 🙃

Uniqlo is not fast fashion. It's good quality clothes with good materials. Its basic everyday clothes. Not like the other brands like h&m, zara and forever21 that go with the trends.

I think it's important to note that shopping fast fashion brands is not enherently problematic as a consumer, some people (myself included) truly can't afford nicer, durable, more "sustainable" clothing. Even shopping second-hand has taken such a capitalistic push that it's very rarely affordable, the pieces that are wearble tend to sell fast or be marked higher than their worth. The only real problem consumers have control over is how frequently and quickly they trash the pieces they buy. Fashion trends change at an insane pace, trying to keep up with trends is nearly impossible. This is where it becomes the consumer's responsibility to make a sustainable decision. Shopping fast fashion is fine if you buy staple items, ask yourself before you buy something "Will I wear this for more than a year? Will it still be in fashion? Can the materials even hold for a year's worth of wear?" If no, then it's probably not the best idea to buy it.

We need to talk about how these stores throw out and destroy unsold stock instead of donating it. That should be illegal. Personally, I buy almost all of my clothes second-hand. Thrift stores are underrated.

This is not the first time I saw a video like this. Always targeting "cheap clothings". I am a citizen of a 3rd World country and now working here at Dubai. From where I came from H&M, Zara, Forever21, Uniqlo and the likes are considered expensive fashion. Is the video for the 1st world countries only? And what do you suggest people will buy? A Versace white shirt for AED1500? A coat from Burberry? Funny, they are just telling people not to support this kind of fashion and yet had not provided suggestions. Seems a little bias to those who can afford.

If I’m at H&M, I’m there to touch their clothing and to only buy the cheap priced and durable stuff. I’ve managed to get some stuff that’s lasted me the past five years.

I didn't even know H&M was that cheap I thought it was like $40 for a shirt

I live in Canada, I do not find H&M and Zara cheap. In fact some of the designer collab lines H&M has been pumping out are freakishly expensive. You could still get stuff in H&M for sale every now and then but the day you even got a 30% in H&M store wide like you get at my other places, there will be literal stampede.

Uniqlo actually makes quality clothes. They last a long time too. Unlike H&M that disintegrate after a week. 😂

H&M level 1 crooks Ralph lauren level 50 criminal boss Thats how clothing works

I've only shopped at h&m once about 10 years ago. I bought a few items for myself and was impressed by the price. But shortly after I realized why their prices are so low it's because you get what you pay for. The clothes I bought lasted maybe a year before I needed to replace all of them. I'm not willing to throw my money away, both on cheap clothing and on over priced clothing. Because either way it's a waste. And having clothes that wear out so fast is a waste no matter how nice they look when I first buy them.

they linger in my wardrobes a lot. I still have my fav sweater from H&M from 2010 that I wear every winter

One way to help yourself reduce buying new clothes is to have a very curated and streamline wardrobe. It sounds fancy but it doesn't always have to be. This will require more work on figuring out the styles, silhouette and the colors that you feel the best in and stick to it. We're often guilty of buying something because it looks nice on someone else, because it's on sale for 70%, or because you feel like you need this item. But then often time we feel like we don't have clothes to wear or have things sitting in our closet that we'll never touch. My key points on buying things are: does it actually make you feel and look absolutely amazing? Is it timeless? Can you wear it in multiple ways paired with the things you already have? Is it good quality? How easy is it to wash/maintain? Also having an app that organizes clothing items really helped me buying less. It allows me to see right away the things that I already have and I challenge myself to create new outfits with the clothing items I didn't wear very often. And you'll be surprised to see, if you buy the key pieces, you don't need much to create tons of different looks(some KZfaqrs do that. They can create 30 days of different outfits with 12 pieces of clothing including shoes. I learned a lot from them)

Excuse me is fifty dollars for a plain ass sweater at h&m srsly considered cheap Like wtf Does the average person actually have that much money

I strongly disagree with the conclusion, that real change begins with the consumer. That’s ignoring the root cause of the problem, and individualising a systemic issue. Real change comes politically, and the individual person can do more to change things by contacting government officials and local politicians, and push for legislative change, than by somehow believing in the illusion of choice that capitalism presents us with.

im trying to be wayy more conscience when i buy clothes. ive bought from small, slow-fashion brands like re ona or second hand but that's not always in my budget. so when i do shop h&m or asos, i'll try my hardest to find piece that i know im going to wear and are made of natural materials. h&m has some options of clothes where they're 100% cotton or viscose.

I'm actually developing a master thesis on this subject (sustainability in the fashion industry) and the last part of the video is very right: consumers drive an industry, if we as customers do not demand for sustainable product (either cloths, smartphone, cars...) companies will be very laggards in adopting sustainable practices, since the common rule is "profit first" :(

their plain t shirts are actually pretty good quality, i have some shirts that i’ve worn at least 20 times each and washed each time and they still feel and look almost new

I just had an H&M ad play before this video lmao

Though you can get brand stuff for less than h&m prices, I’ve never loved second hand shops, they’re just kinda unorganized. But look at online second hand stores!! It opens up a whole new world of clothes for a ridiculously low price.

Even luxury brands like Louis Vuitton employ African migrants workers in their Italian factories to do the dirty work in terrible conditions. If you want a cruelty-free piece of clothing you gotta buy it from local clothing artists and hope they get their materials from ethical places

Who did the voice over on this?? I’m honestly exhausted after watching this

I must be weird but I keep all my h&m clothes, I have a batwing coat from 10 years ago, a party dress from 2005 and once my going out tshirts have past their best I use them as sleep or lounge wear. I have never purchased any clothes with the mindset “I will wear it and throw it away after a few wears”. I am 49, live on a tight budget and respect my “cheap” clothes.

I used to love all those fast fashion stores, I went there at least one a month and bought new items that caught my eye, until I learned about the working conditions of those who manufacture the clothes, and even though the stores are trying to fix it (on,y because the public found out about it) I don't wanna contribute to that, which is kinda hard cause they have really cute clothes for a good price :/ , still trying to figure out where to buy clothes at the moment

In Indonesia brand like h&m zara and forver 21 considered a high-end brand, so people here tend to buy even cheaper clothes

I like how H&M in 2040 is going to make "100% sustainable clothing" from reusable clothes. By the time 2040 comes, billions of wasted clothes being used is much more beneficial for H&M instead of using newly made material. And they might raise prices because "sustainable clothes" is written on the clothing tag. But at least they are going to use sustainable clothes by 2040.

It's interesting to look back and see how much I have grown and matured when it comes to buying clothes. I don't like spending money on fast fashion. So I don't. Most of my clothes are black and white and I feel rather uncomfortable when I have to buy some super fashionable, bright piece of clothing(for a special occasion, celebration, etc.) That's just not me. Yesterday I bought like 4 shirts to pick one for this formal dinner at my campus(one white and 3 blue, purple). And guess what, I'll wear the white one and gift the other 3 to my family. I like how Steve Jobs dressed- a black, simple turtle neck, simple jeans and simple sneakers. That's all :) Sometimes, during the year, I will buy some hair accessories, socks and buying those things actually excites me haha. I love buying a new shower gel or a new cream. New notebooks. Things like that, small things that bring me joy. I'm a college student, btw. Of course, I will buy a new jacket when the old one is ripped or something. But I hate the idea of buying clothes just because they are in style now or because everyone is wearing them on instagram or because you should fit in. No way. The most important thing for me is to feel and be comfortable in what I'm wearing. Because, according to fashion you would need to buy NEW clothes every month to be in style. Lol, are you for real? To each their own tho. This is my personal view :))

You should make a video on, 'Sneaky ways YpuTube channels make you watch all their videos'😂

If you wearing thos zara fakes you gonna get roasted

But there is also the fallacy that expensive clothes are made from better quality materials/pay their labourers better wages. It could just mean higher margins for the company. So what we actually need is a widely available published study on the where big clothes stores like H&M and Zara etc source their clothes, that way the consumer can make a conscious decision whether or not to buy from that brand. Right now, it’s so hard to know whether these brands are sourcing their clothes responsibly unless you actively went on the internet to find out, and still it’s hard to find out because these brands don’t want you to know.

This is why I thrift shop. I don't care about trends at all. As long as it's high quality, comfortable, appropriate and not ridiculous, then I'll buy it. I don't care if it was worn by others. Washing it in hot water will suffice me.

It's important to remember 'Consumers" vote with their money. When you buy free-run or cage-free eggs you are telling the vendor, this is what I want and choose. Organic fruits were once expensive and were displayed in a fraction of the department. Today, they're just about the entire fruit & vegetable section. 👍☮️❤️

I rather just shop at a thrift shop! And when the cloths no longer serve a purpose for me, I just donate them to a thrift shop! One mans trash, is another mans treasure!!

I don’t understand these environmental videos that puts pressure on the individual- the companies should be made accountable for wasting so much product and producing it- they should be heavily taxed. This will force companies to become eco friendly!

I don't know, but a) I don't think the H&M clothes are particularly ''cheap'' b) if you don't give a toss about the (artificially generated) trends, there is no reason to have overflowing wardrobes c) don't ever throw clothes away (I am wondering who actually does that ) but donate to charity shops/swap with friends/pass them on to someone who can use them - reuse, recycle-repurpose-upcycle d) use the least aggressive laundry cycle and they will live a lot longer.

there's literally nothing irresistable about h&m to me

When you’re dead inside because you can’t afford the ones that look like socks

I know that a lot of Westerners boycott Zara and other fast fashion brands because they don't provide safe working conditions or minimum wages to their workers in developing countries. But let me point out, the textile industry has actually been very helpful for women in these countries, who prior to this never really worked in their lives. Even if the wage is slow, it has empowered millions of women. The burning down of the factories in B'desh was very very unfortunate, but other than that, these companies have made more net positive than negative. Secondly, after factories were forced shut, many women and girls had to become sex-workers because of a lack of income. H/M, Zara, Victoria's Secret (who manufacture products in India) are considered super luxurious in many countries and many people don't treat them as "fast fashion". The only problem I see is the level of pollution textile industries cause as they rely heavily on water intensive methods of manufacturing. Dyeing and such stuff releases chemicals into the waterbodies. Here, government should definitely tighten laws and ensure compliance.

this is why thrifting is such a good option!! it's not available everywhere, I'm aware, but in the US it's common to have very large thrift stores with tons of options. I have found extremely high quality and even luxury items for less than $20, and I feel good knowing I'm not supporting any fashion companies whatsoever. If it's an option where you live, don't ignore it. You'd be surprised how cute "granny clothes" can be (it's not all old people clothes!! you can find so many incredible vintage AND contemporary pieces!!!). If you want to contribute less to unsustainable fashion but don't really have any affordable options, styling your wardrobe around a certain set of basics that you can occasionally add in a statement piece to (like a really cool jacket) can help reduce the number of "trendy" clothes that you buy and end up throwing away. You can also "thrift shop" online, (ebay, depop etc), but that's often not very affordable. If you have the time (which a lot of people don't if you're working full-time), you can also make your own clothes or upcycle clothes (especially good if thrift stores in your area really do suck). There's TONS of great tutorials here on KZfaq about making/upcycling your own clothes.

H&M clothing may be linked to slave labor, child labor and human trafficking. Business Insider please make a episode talking about modern day slavery and how its products finds its way into the western world.

Thanks for sitting down to talk with me! Loved being a part of this piece

My mom was working in a Bangladeshi factory, she was a welfare officer. When she told the female workers to count their money (cause they don't pay woman equal to men) the male in charge of distribution of money got mad. Later my mom was transferred from that branch to a lower position.

Ive stopped with fast fashion cold turkey since last yr. This yr Ive only bought underwear and a sweater in a neutral color so I can wear it with anythin. I enjoy saving money while also in a way savin the environment, I have also gotten into minimalism and my family too. Theres other ways to find pleasure instead of shoppin, we go out take walks, watch movies, play board games, etc

When the video started, I thought the narrator was doing a cliche fashion designer’s voice...but as the video went on it’s just him...sounding bored.

I still have my purple t-shirt I bought from UNIQLO the first time I came to Taiwan... which was 7 years ago. People's upbringings affect how they treat things. My father was always very money conscious, and when he bought things, it was because it was on sale. He would let us know that shopping isn't what he likes to do... so don't always expect get new things. Up to now, the question my father would ask us before we bought something was, "Do you NEED it or do you WANT it?" and it's always on my mind when I go shopping.

When my clothes don't fit anymore i either donate them or give them to my cousins

H&M is literally the opposite of cheap in my country

This is a great video, so insightful but terrible title, sounds like a watchmojo or thethings clickbait.

I have a H&M jumper from literally 3yrs ago and it’s still so comfortable

The big issue isn’t the less-wealthy people buying it. It’s the wealthier people buy hundreds of dollars of cheap clothes like this, when they have the resources to buy from more sustainable brands, but choose not to. It’s the “$900 Shein hauls” and shit like that. If you have $900 to spend, you can afford sustainable, and more expensive clothes. THATS the problem.

H&M: *has Ariana Grande’s merch* me: *buys them* that’s how I go broke lol

Where I live, H&M and Zara are pretty expensive!!!! Like wtf I feel hella broke now

why u think we buy our close from fast fashion stors because we don't care about the quality or the environment and we want to be treandy? "because they are affordable for me". do you know acutlly that Zara is expansive for me ? i don't want to buy a designer bag I just want to buy a nice bag with less than 60 dollar is this a crime?

i clicked in this video because sora choi is in the thumbnail and i discovered this amazing channel, whew

You can also buy second hand clothes, there are some online platforms, second hand stores and flew markets that have really nice clothes... 😊 sometimes for just a few dollars instead of 200 dollars for a new item

I bought before from H&M , especially their Conscious clothes and are great quality. I prefer to buy a "100% cotton" t-shirt and pay $20 that $600. You may think the $600 one pay their employees more,not true,the profit for them is way bigger because they sell the brand's name in this price too. Don't let yourself fooled.

Man if only fashion brand would lower their price by half I’d stop buying from zara and h&m

Some people don't even have money to buy clothes so i think it is a blessing for those people who at least get something that they can afford

The idea of investing in fewer quality pieces instead of more fast fashion pieces is such a privileged idea. If you’re working a minimum wage job, chances are you’re not sitting at a desk all day and you’re probably sweating. You can’t wear the same sweaty t shirt 5 days in a row. So if it’s a question between 5 $10 T shirts or 1 $50 sustainable T shirt, most people don’t really have a choice, nor does it make sense for them to devote an entire day’s worth of pay to one shirt when it could be spent on a week’s worth of food

I’m glad I don’t really like those stores. But I surprisingly have old clothes from them that last longer than a year.

Be Zero Waste Daniel.

When I went to university we watched a documentary in class of a woman who worked in a textile factory in Bangladesh for three years, and after those three years she spent most of her wages on an operation to get all the cotton and other fabric dust she inhaled out of her lungs.

This music and this man’s voice are incongruent.

Zero waste is what we should strive for

I used to love H&M, Zara, Express and other fast fashion brands but since I started shopping at retail/department stores for sales or even the clearance section it's very clear the difference in quality. Both immediately and after several uses. Non fast fashion/outlet products last longer, they look better.. just a better investment overall. Helps me spend less as well, since I walk into less stores during shopping trips.

For those who don’t have the budget to buy ethical clothing. Cheap ethical exists: it’s called thrift shopping. In North America, it’s SUPER easy to get used nice trending clothes for less than 5$ because other people overconsume clothes. Also, it’s possible to start learning to sew! To adjust pants that are slightly too large. To repair a hole in your good shirt. Heck, if you end up liking sewing, you can even make simple clothes from ethical fabrics yourself!

My closet: 70% H&M Me: acknowledging it’s 70% of my clothes Me: clicks video shook and scared

I’ve had the same 5 shirts for 2 1/2 years...

If you are in the Philippines we do not see it as cheap hahahaha it's more of expensive

I worked at H&M for two years and you can stack coupons upon coupons and once something goes on sale you can still stack coupons. Also if you take in a bag of clothes it gets reused to make more clothes and you get a 15% off coupon with every bag you bring in. Also if a store also want sell accessories like the one I worked at, you can return it at another store and buy it for the sale price.

I can confirm this! I recently bought a GIVENCHY hoodie for 650€ , but I also have one hoodie from H&M, the H&M feels so cheap and with bad materials, but what we can do... not everyone can buy every time high quality items, even I struggle to find high quality items with original designs at a reasonable price!

While the obliteration of fast fashion would undoubtedly help the environment, it would actually harm the workers from those poor countries. They are not slaves, they could leave the harsh conditions of their workplace. But tragically, they depend on that workplace, it is the way they provide for their families. if they had better options, they would just leave. I have stuff from H&M that have lasted me 7 years so far. It's all about knowing what a good material is, knowing what you need and understanding what the pieces that won't go out of fashion in a year are.

After losing over 110 pounds, I haven't bought new clothes in over 3 years (Minimalist Superstylin')

My dad works in the fashion industry and i have found out so many terrible things. First a couple years ago a building collapsed with fast fashion workers inside. It made headlines and had people starting to look at the problem more. This building was manufacturing for h&m. Though not all fast fashion brands have their manufacturers working in bad conditions many of them do.

Last week I finally said that I have to stop buying from fast fashion brands (I work in one of the brands that is in the video) and if I want to buy something I need to buy it second hand because I already have too much stuff in my closet and this was getting ridiculous 😮😭😭

these brands you mentioned aren’t considered cheap in several countries.. because of the shipping etc