In this episode of “Powered by Snowflake,” host Daniel Myers sits down with Mike Maloney, Field Chief Data Officer for Snowplow, to get a demonstration of how the Snowplow platform helps companies capture data related to actions customers take on their websites and then bring that information together to drive marketing decisions and enhance the customer experience. During the conversation, Mike provides an overview of Snowplow’s architecture and highlights the many benefits that come from being a platform powered by Snowflake.
00:00-Welcome and Introductions
00:35-What is a Behavioral Data Platform?
01:48-Where Does the Snowplow Name Come From?
02:44-Who are Snowplow’s Customers?
03:40-Overview of the Snowplow Architecture
05:46-Demo of Snowplow Begins
09:18-Snowplow’s Catalog of Trackers
10:03-Key Enrichments Snowplow Provides
11:30-Core Features of Snowflake that Snowplow Leverages
13:44-Snowplow’s Use of Streamlit, Snowpipe, and Snowpark
26:38-For More Information
❄Join our KZfaq community❄ bit.ly/3lzfeeB
Learn more about Snowplow:
→Website: snowplow.io
→LinkedIn: / snowplow
→Twitter: / snowplow
Connect with Mike Maloney from Snowplow:
→LinkedIn: / mike-maloney-5229274
Connect with Daniel Myers, Developer Relations at Snowflake:
→ www.linkedin.com/in/jdanielmyers
→ jdanielmyers
Apply to be part of the Powered By Snowflake program:
→ www.snowflake.com/partners/poweredbysnowflake
Learn how to build your application on Snowflake:
→ developers.snowflake.com
Join the Snowflake Community:
→ community.snowflake.com
In this episode of “Powered by Snowflake,” host Daniel Myers sits down with Mike Maloney, Field Chief Data Officer for Snowplow, to get a demonstration of how the Snowplow platform helps companies capture data related to actions customers take on their websites and then bring that information together to drive marketing decisions and enhance the customer experience. During the conversation, Mike provides an overview of Snowplow’s architecture and highlights the many benefits that come from being a platform powered by Snowflake.
00:00-Welcome and Introductions
00:35-What is a Behavioral Data Platform?
01:48-Where Does the Snowplow Name Come From?
02:44-Who are Snowplow’s Customers?
03:40-Overview of the Snowplow Architecture
05:46-Demo of Snowplow Begins
09:18-Snowplow’s Catalog of Trackers
10:03-Key Enrichments Snowplow Provides
11:30-Core Features of Snowflake that Snowplow Leverages
13:44-Snowplow’s Use of Streamlit, Snowpipe, and Snowpark
26:38-For More Information
❄Join our KZfaq community❄ bit.ly/3lzfeeB
Learn more about Snowplow:
→Website: snowplow.io
→LinkedIn: / snowplow
→Twitter: / snowplow
Connect with Mike Maloney from Snowplow:
→LinkedIn: / mike-maloney-5229274
Connect with Daniel Myers, Developer Relations at Snowflake:
→ www.linkedin.com/in/jdanielmyers
→ jdanielmyers
Apply to be part of the Powered By Snowflake program:
→ www.snowflake.com/partners/poweredbysnowflake
Learn how to build your application on Snowflake:
→ developers.snowflake.com
Join the Snowflake Community:
→ community.snowflake.com
this episode of “Powered by Snowflake,” host Daniel Myers sits down with Mike Maloney, Field Chief Data Officer for Snowplow, to get a demonstration of how the Snowplow platform helps companies capture data related to actions customers take on their websites and then bring that information together to drive marketing decisions and enhance the customer experience. During the conversation, Mike provides an overview of Snowplow’s architecture and highlights the many benefits that come from being a platform powered by Snowflake.
00:00-Welcome and Introductions
00:35-What is a Behavioral Data Platform?
01:48-Where Does the Snowplow Name Come From?
02:44-Who are Snowplow’s Customers?
03:40-Overview of the Snowplow Architecture
05:46-Demo of Snowplow Begins
09:18-Snowplow’s Catalog of Trackers
10:03-Key Enrichments Snowplow Provides
11:30-Core Features of Snowflake that Snowplow Leverages
13:44-Snowplow’s Use of Streamlit, Snowpipe, and Snowpark
26:38-For More Information
❄Join our KZfaq community❄ bit.ly/3lzfeeB
Learn more about Snowplow:
→Website: snowplow.io
→LinkedIn: / snowplow
→Twitter: / snowplow
Connect with Mike Maloney from Snowplow:
→LinkedIn: / mike-maloney-5229274
Connect with Daniel Myers, Developer Relations at Snowflake:
→ www.linkedin.com/in/jdanielmyers
→ jdanielmyers
Apply to be part of the Powered By Snowflake program:
→ www.snowflake.com/partners/poweredbysnowflake
Learn how to build your application on Snowflake:
→ developers.snowflake.com
Join the Snowflake Community:
→ community.snowflake.com