45 million pairs of football boots are purchased every year. 12.5 million pairs end up in landfill. The beautiful game might be turning ugly.
Enter Sokito, a business that designs and manufactures high-performance football boots from plant-based and recycled materials.
Sokito teamed up with addmustard, a brand marketing and technology agency that works exclusively with entrepreneurs.
The result: a spectacular growth in awareness and value in the brand. Globally.