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The challenge of fulfilling a dream without parallel anywhere the world: Marking a whole new chapter for G-SHOCK with style
We’re celebrating 40 years of G-SHOCK with a dream project
- creating a concept model that challenges the frontiers of the brand, inspired by “Break the Boundary” as the development theme. This new project follows in the footsteps of the earlier dream project, which commemorated the G-SHOCK 35th anniversary.
This dream project features innovative, exploratory use of generative design - a computer-aided design technique that uses AI to optimize the design process - for the watch’s exterior design. A full-metal shock-resistant structure with a creatively original organic form was achieved using a process of co-creation between human developers and AI.
Eighteen-karat yellow gold is employed for the case, bezel, and band. Careful hand polishing is applied in meticulous detail by skilled craftspersons, down to the most challenging spots, giving the components a stunning lustre with a look of both profundity and precision.
We took on the challenge of making a dream come true - to mark a whole new chapter for G-SHOCK with impeccable style. Introducing a special model in a worldwide limited edition of just one, entirely infused with the G-SHOCK identity of commitment to continuous innovation.
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