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Here is a classic demonstration video for this early VTR machine, from Sony's U-Matic era. Conceived around the same time as AVCO's Cartrivision system, Sony's first commercially available videocassette player provided for those with a certain fortune a chance to record anything, anytime in a method that was much more convienent compared to the 1/2" reel to reel machines that dominated the home video market in its early years. Due to its enormous cost (when released, it cost about the same as a small car), it was mostly reserved to commercial use, a trend that continued with the release of the Betamax in 1975.