My guest on the show today is Ira Goldfarb, Founder and Executive Chairman of Sow Good (NASDAQ: SOWG). Sow Good Inc. is a U.S.-based freeze dried candy and snack manufacturer dedicated to providing consumers with freeze dried treats. Sow Good has harnessed the power of our proprietary freeze-drying technology and product-specialized manufacturing facility to transform traditional candy into a novel and exciting everyday confectionaries subcategory that we call freeze dried candy. Full description according to the company's website.
Sow Good recently uplisted to NASDAQ in April of 2024, and despite founding the company in 2020, they launched their "Sow Good"-branded freeze dried candies in March 2023. I invited Ira on to better understand:
- History of Sow Good and why they decided to launch a freeze dried candy brand
- What makes their candy and manufacturing process unique and different compared to their peers;
- What's stopping larger candy conglomerates from entering freeze dried candy space; and
- Ira's 3-5 year vision for the company
For more information about Sow Good, please visit: sowginc.com/
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