Starbucks (with Howard Schultz)

Рет қаралды 109,507

27 күн бұрын

Starbucks. You’d be hard pressed to name any brand that’s more ubiquitous in the world today. With nearly half a billion global customer purchases per week across its stores and 3rd party retail channels, a significant portion of the human population gets their daily fix in the green and white paper cup. (Including our own Ben Gilbert who famously enjoys his daily spinach feta wrap. :)
But it wasn’t always this way. Long before the frappuccinos and the PSLs and the cake pops, Starbucks was just a small-time Seattle roaster that only sold beans - and was started not by Howard Schultz but rather the guys who later ran Peet’s (!). Starting from six tiny stores when Howard took over in 1987, this quirky coffee company named after a character from Moby Dick has scaled to nearly 40,000 locations worldwide.
Today, in a first for Acquired, the protagonist himself joins us as a third cohost to tell the whole story of Starbucks. And Howard is in the perfect moment to do this - after three separate stints as CEO he’s now retired, off the board of directors, and in his own words “not coming back.” So place a mobile order (or not! as you’ll hear Howard speak about), sit back with your own favorite Starbucks items, and enjoy.
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Links:
Howard’s letter “The Soul of a Brand”
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Worldly Partners’ multi-decade Starbucks analysis
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Starbucks S-1
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Пікірлер: 148

@privateequityguy 24 күн бұрын

I don't think we realize how lucky we are to have this podcast-styled interview with Howard Schultz

@Slaxsvo 20 күн бұрын

I mean, it’s a niche channel and Schultz is a legend, so I’m sure the fans know.

@JakariBey 10 күн бұрын

Asskisser

@TheVictoryDegree 25 күн бұрын

These episodes are like reading an autobiography of sorts. Love it.

@alexvech 19 күн бұрын

better, he did not hold out anything

@troyjusthutz 4 күн бұрын

I told everyone I know about this episode...My God it was an eye opener. So happy for Howard and his wife for continuing to stay the course despite what his father in law said and look today. The dream paid off. Wow 👍🏾

@herul7788 24 күн бұрын

My note on this podcast: the only "culture" that you can export around the world is "luxury, lavish, prestige"

@samsambo 25 күн бұрын

Sam Stroum, mentioned in this episode, is the man Mary Gates had talk to her son, Bill, when he was thinking about dropping out of college. And, a bit of Seattle-area trivia, Stroum's former son-in-law owns University Village (an upscale outdoor mall).

@kartikmathur2018 13 күн бұрын

This podcast is absolute gold! What an amazing vision Howard had and the passion for his business is my biggest take away. Great work Tem Acquired.

@JideLambo 23 күн бұрын

Why did Starbucks work instantly in countries like Japan and the rest of the world? Truth is, America. Everybody outside, wanted to be part of the American culture and Starbucks was a huge representative.

@madhusharoff4372 14 күн бұрын

Absolutely so spot on! Most people get wrapped up in the beautiful story telling and forget to see what was happening around… You’ve mentioned a beautiful point here!

@folio1718 14 күн бұрын

Exactement 👍, vous êtes de quel pays ?

@foeppel 25 күн бұрын

This is incredible. Being able to involve the people that were there and doing it on video is amazing. I hope to see a lot more of this!

@christopherknight5526 25 күн бұрын

Let’s go!!! Now I want a Starbucks.

@Drackomass 25 күн бұрын

Finally a video episode!

@rasmakonnen8491 25 күн бұрын

Amazing keep posting on KZfaq !!!

@ishanmartins1539 6 күн бұрын

This is the first sit-down interview I've seen of you guys!!! It's been two years that I've listened to you guys while driving on Spotify. Thank you for this. Your pod has been inspirational to many like me. I hope to catch up with you guys soon in the States. All the best and thank you!

@NivitaVerma 7 күн бұрын

I have so much respect for Howard Schultz as a human being and a business leader - such a wonderful role model for entrepreneurs.

@lenglui8138 7 күн бұрын

one of the greatest podcasts ive ever seen. as a starbucks partner i now much better understand the company and its ideals. Howards ideas seem to always land and the company seems to go to shit without him

@devinsimmonz 19 күн бұрын

How on earth I haven’t found this show before blows my mind 🤯 so incredible 👏 instant subscribe

@dannyboisson4450 25 күн бұрын

Yes! More video episodes!!

@SchultzReport 23 күн бұрын

My dad loved this entire experience! Shout-out to acquired for the best pod in the game!!!

@ankdat08 24 күн бұрын

This episode is one for the books. What an amazing leader. I wish we have more leaders like him!

@karenscookingkorner 25 күн бұрын

I absolutely love your interviews, phenomenal job gentlemen!

@gclee4387 24 күн бұрын

Really enjoyed the episode. Thanks for putting this one out for us.

@riochuong105 7 күн бұрын

this is legendary story !! had to watch to the end

@livinthatlife 24 күн бұрын

Was glued to this. Thanks boys. As a Starbucks lover and entrepreneur was great to hear the story.

@Nykd14 19 күн бұрын

what a great example of listening to your customers and iterating your business to meet their needs . amazing!

@iwanirmawan7187 3 күн бұрын

This video should have millions views. Great interviewers, great interviewee

@Unbedingt0815 23 күн бұрын

What a treasure chest of insider startup grind stories! Loved to listen to your podcasts but watching is even better with charismatic guests!

@Viv8ldi 23 күн бұрын

I love that starbucks offers healthcare to their partners

@artistsandrebels Күн бұрын

This was a masterclass in business, brand and strategy. Howard is so engaging and passionate, this was simply terrific. Such a meaningful and valuable interview.

@sahejarora5303 16 күн бұрын

I think we are not appreciating the hosts enough…what great questions man!!! Loved it!

@dreamer8161 19 сағат бұрын

on spottt bro

@wires__ 17 күн бұрын

Fantastic episode. Please make many many more

@Stewart5225 22 күн бұрын

Best Content on You Tube! Wow, you guys are pros

@RobertVicencio 8 күн бұрын

Amazing. Inspirational. Motivational. Thankyou

@LancasterBrandBuildingAcademy 5 күн бұрын

My mum recently visited me in Thailand. And she ordered a Starbucks every morning she was here. It was her comfort away from home whilst visited an unfamiliar place. Really interesting to see.

@lemuhuru 19 күн бұрын

18:00 - 19:00. Also, born in NYC projects, got out, achieved JOB success but had to start my own company and take a larger shot. YBM vs OWM, similar beginnings ha. Very inspiring and motivational story.

@englishroadcapital 25 күн бұрын

Was waiting for the new interview.

@MyMEDFITNESS 20 күн бұрын

Great episode guys. Thank for taking on the telling of Howard’s story!!

@jordanjackson7171 3 күн бұрын

this was incredible, thank you.

@thisisdamola 25 күн бұрын

Pumped for a video episode. Let's Go !!!!

@user-wj8pi5bj3k 21 күн бұрын

wow this is amazing. Great stuff guys!

@stockscurrent 15 күн бұрын

Love it! I found it more interesting and delightful to watch than movies or biography

@PickingNuggets 20 күн бұрын

I looove this podcast ❤

@diegoromero93 25 күн бұрын

This is great!

@Dreclipperhands 4 күн бұрын

Great interview 🙌🏼

@gkadkol 6 күн бұрын

Great interaction, good questions, better open conversation. Australia debacle was not mentioned. One more stud episode from Acquired.

@TransistorPodcasting 22 күн бұрын

Amazing episode! 🙌 Howard is a great storyteller.

@Ryan.G.Spalding 25 күн бұрын

Heck yeah! Going to be a good gym session now!

@peanutbutterkong9362 25 күн бұрын

nice! thanks for uploading.

@viktorbanczi9905 8 күн бұрын

It would have a lot more views if the headline would be better. Great interview and thank you for providing this inspiration to us young founders.

@MADMAX7330 25 күн бұрын

Okay.. I'm craving Starbucks.. But then I also remember that its $7 + tips, so I'll just drink iced water instead 😢

@reaver9 22 күн бұрын

+ you will be healthier

@X99Zero 16 күн бұрын

Lol. You’ll never see me leave a tip somewhere where it’s expected.

@jakewilliams388 25 күн бұрын

The collab we didn't know we needed

@tomcav 20 күн бұрын

This is too good

@sba_southafrica 6 күн бұрын

What an enjoyable business masterclass!

@HesterLiong 11 күн бұрын

Great story and accomplishment by Howard. Great interviewers too. Enjoyed this one

@UAL320 16 күн бұрын

Howard did this interview to make it clear (if you read between the lines) that his interests in Starbucks have changed. He’s now made the pivot from being Starbucks management to being their most prominent activist investor. What matters now to him is stock price!

@johnnash1527 7 күн бұрын

Howard talks about culture but that left a long time ago. Pink drinks for young kids is the new model .

@user-zf2sl4jn6o 23 күн бұрын

Like that he’s always focused on Starbucks core business, which is a coffee company serving people. Every decision is looked through these lens

@DanielThomasArgueta 24 күн бұрын

Get a cup of coffee and settle in. It's going to be a good one. ☕

@davidlakhter 24 күн бұрын

awesome podcast!

@brunosavoca 23 күн бұрын

masterpiece ❤

@dustinhise 15 күн бұрын

Loved the episode guys, Howard is an amazing human! 2:47:22 Howard you make me want to put in an application do you hire felons? 😂😂😂 David and Ben you guys are world class dudes and your research is insane. "How did you find that out" i was dead when Howard said that😂😂

@ShaharDagan 25 күн бұрын

Legends

@livinthatlife 24 күн бұрын

Starbucks also inadvertently became the biggest “coworking space” company in the world. Especially since Covid. Interesting part of the story / cultural evolution.

@2011hwalker 20 күн бұрын

Now many of their stores are a dump. I choose local coffee shops now 100%. They generally have better baristas and the employees care about the store.

@CuriosityCollective_ 25 күн бұрын

Howie saying he’d like to believe Starbucks success isn’t based on caffeine being an addictive substance lol

@randlejackson3710 11 күн бұрын

great content! Howard Schultz said it all at 3:12:25

@twooften 8 күн бұрын

Kevin Costner did an excellent job in that interview.

@technorohanworld 25 күн бұрын

BrillianT!!

@alexandermagic1815 9 күн бұрын

Wow what a greta interview.

@tze-liangfoo7806 23 күн бұрын

This is MBA material! ❤❤❤

@arjunkaushik1981 25 күн бұрын

wonderful concept love from india

@TheWarhoop 25 күн бұрын

Even more amazing than the Starbuck's story is the fact that I'm watching a KZfaq just hours after being published instead of years. Kinda scary to feel so up-to-date... hold me... Edit: I was just informed that me watching a current YT video is in fact not as amazing as the Starbuck's story. I apologize to everyone that might've gotten a thrill from my revelation.

@JaydonTobler 18 күн бұрын

That 1988 shareholder/employee meeting: think we could get a link to that? Amazing to think there’s a meeting like that when they had just 11 stores.

@landonkutschkau170 25 күн бұрын

They better ask about the Sonics!

@kiranp2218 18 күн бұрын

Chills man... All those things that seems obvious are not. What a guy!

@MatthewMS. 13 күн бұрын

My Gawd, bro knows how tell an effing story

@barriehep1759 23 күн бұрын

Acquired - *even better* with video!!

@InstituteForAITransformation 21 күн бұрын

Great pod

@kartikaggarwal5811 24 күн бұрын

Differentiation through experience and high quality arabica coffee. No to cost leadership. That’s Howard Schultz strategy to build Starbucks and that’s the soul of Starbucks.

@dudea3378 24 күн бұрын

Starbucks? High quality Arabica? 😂

@andrelane9263 18 күн бұрын

YET AGAIN AMAZING STRATEGY, I WOULD DEFINITELY LIKE TO TRY IN MY ACCOUNT

@99CaNdYfLiP99 20 күн бұрын

4:39 minutes, intro..... Wow.....

@TafadzwaSango-Moyo 21 күн бұрын

Great Content Gents Key Take aways Market Penetration: Starbucks as an experience business has focused on expanding its existing coffee/beverage market presence by opening more retail stores and outlets globally. Having "nearly half a billion global customer purchases per week" across its stores and third-party channels. This suggests Starbucks is focused on penetrating and growing its share within existing coffee/beverage markets. Product Development: However, the company's ability to maintain its position as a "coffee forward" suggests it may be innovating and developing new product variations to meet evolving customer preferences.

@husnucoban3571 3 күн бұрын

amazing video! please fix the focus on your camera

@ThePixelize 6 күн бұрын

Fantastic episode! "That Starbucks becomes transactional." I do think it's become like that already. Nothing cool about Starbucks anymore, I'm afraid. It's exactly like McDonalds. I think the cool kids have all moved to locally owned, small Barista speciality shops.

@Jeff-312 24 күн бұрын

I’m shocked there aren’t any white or clear Starbucks cups in these shots. Awesome interview though!

@reaver9 22 күн бұрын

He wrote the letter cause every CEO after him is considered to be a baby who needs dad's help. If you say that external factors caused the slump then leave the main guy to manage on his own.

@TTrq01 4 күн бұрын

Folks, what a fascinating “inside baseball” account of how today’s Starbucks came to be. I hope Starbucks can get their mojo back after their missteps in the last five years.

@coolriffs. 5 күн бұрын

1:37:50 Starbucks in China 1:38:55 Belinda Wong story

@Venkata_CV 19 күн бұрын

Xlnt founder insights. The question abt the novelty of a barista v/s one who flips burgers is fantastic. Do challenge the guests more and ask more tuff questions to elicit deeper insights.

@herul7788 24 күн бұрын

Greatt!

@jacobmowen930 24 күн бұрын

Please do an episode on H-E-B

@UAL320 17 күн бұрын

I think it’s fair to say the “third place” concept is completely dead in United States stores. With the popularity of the mobile app and drive thru locations I’m trying to figure out if that might actually be what the American consumer wants. I know I DON’T want that. I’m a little sickened every time I go into a sterile newly remodeled store with no seating and no place to socialize. Howard appears to also be bemoaning what the stores have become. As he says, it’s out of his hands now…..

@DaveNash 5 күн бұрын

good analysis. the issue is americans just use it on the way to work

@torontorealtordk4201 7 күн бұрын

Seems to me that ya'll need to hire a CEO that's passionate and understands the buisness from within, at the base level...After the current CEO steps down, he can't keep coming back, that's now a bit absurd. Howard can't be the only person in the world capable of exemptionally operating the buisness. Great episode, many lessons, thank you so much!!

@aidankennedy9686 9 күн бұрын

Great episode. Though my mind is blown that the number one beverage in Starbucks Italy is espresso. Schultz attributes that to the superior quality of Starbucks coffee, but to my mind, Starbucks espresso (on its own as opposed in a creamy/sugary drink) is actually pretty poor. It’s better than filter coffee, but worse than an espresso at basically any average cafe in Italy/France. And the kicker is the espresso it’s more expensive to boot. Do people come for the espresso? Or do espresso drinkers come for a chill place to sit with free wifi?