Hosted by the Desert Southwest Conference Clergy and Lay Leadership Development team featuring Cheri Hull, chair of the Conference Commission on Communication. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way-and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.