Steam EXPERT teaches you Game Marketing for SUCCESS!

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💬 Very special video to help you learn one of the most valuable skills you need if you want to find success as an indie dev, marketing.
I am joined by Chris Zukowski who is a Steam marketing Expert, I've been reading his newsletter for many years and a lot of what I know about marketing I learned from him.
Learn how to get more wishlists, how to convert those wishlists into sales and get to the top of the Steam algorithm.
I highly recommend you follow his newsletter and if you want to gain a ton of knowledge in a very condensed form get his Wishlist and Visibility Masterclass, you will learn a massive amount which will help you make profitable games.
00:00 Intro
02:05 Who is Chris Zukowski HowToMarketAGame.com
03:00 Steam Marketing High Level Overview
09:40 How many Wishlists should I have?
14:40 Publishers want 50k wishlists?
16:37 When should I start marketing my game?
21:59 Should I participate in a Steam Festival? NextFest?
25:17 Should I spend 5 years making 1 game or 5 games?
29:04 What are the best genres on Steam? Cozy? Grimdark?
36:08 Why every indie should make a Horror game
38:34 How do I pick and test a good game idea?
42:44 Should I do Early Access?
46:48 If I have a bad Early Access launch can I find success on 1.0?
49:28 Where to learn Steam Marketing
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Hello and Welcome!
I'm your Code Monkey and here you will learn everything about Game Development in Unity using C#.
I've been developing games for several years with 8 published games on Steam and now I'm sharing my knowledge to help you on your own game development journey.
I do Unity Tutorials on just about every topic, Unity Tutorials for Beginners and Unity Tutorials for Advanced users.
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Пікірлер: 286

@CodeMonkeyUnity Ай бұрын

🎮 Get Chris' Masterclasses! Ending SOON! cmonkey.co/howtomarketagame

@erikm9768 Ай бұрын

This site is blocked due to a possible security threat lol

@TM39Games Ай бұрын

Imagine a publisher requiring 50k wishlists to sign a deal, surely getting there alone would mean you don't need a publisher anymore

@CodeMonkeyUnity Ай бұрын

Good publishers can help with a lot more than just wishlists, they can help with Localization, Porting, they have contacts with Press, Streamers, they can get you in contact with Xbox/PS/Switch for events and special deals, etc. You might be able to get to 50k wishlists by yourself but might not have enough time (or contacts) to make the rest of that happen. Or you might simply need funding to finish your game. But yes definitely avoid a bad publisher that will just "post about your game" in return for 70%.

@gameworkerty Ай бұрын

The calculus is if you can make more money with the publisher's help at that point vs on your own. Maybe they will cost you $100,000 or more but if they pay for themselves and more then it could be worth it, such as by localizing your game to new markets or porting it to new consoles, they could net you far more than they cost at the end of the day.

@spiderspyy Ай бұрын

@@CodeMonkeyUnity But you can hire people to help you with the launch instead at that point.

@howtomarketagame Ай бұрын

Just to clarify. You don't need to get 50K to get a publisher. When you sign with a publisher they often say "Our target is to launch your game when you get 30k-50K wishlists"

@cescimes 14 күн бұрын

@@spiderspyy yeah, and some publishers are essentially just like that, but they also have the power of their own brand to market your game even more

@umapessoa6051 Ай бұрын

Chris is awesome, he's one of those rare people who actually know what they are talking about and are not just trying to sell you some scam course

@edupe6185 Ай бұрын

*Thomas Brush wants to know your location*

@lone_luminarydev Ай бұрын

@@edupe6185 you just steal my words :)

@philippe6918 Ай бұрын

@@edupe6185 lmfao, do you think thomas brush is selling a scam course?

@Blueguy404 Ай бұрын

@edupe6185 Lol oh god not him. Doesn't he charge over $500 for a game dev course 😂

@edupe6185 Ай бұрын

@@Blueguy404 exactly. He’s a scammer preying on people’s dreams

@howtomarketagame Ай бұрын

Hi This is Chris, thanks for watching. Let me know if you have any questions. I will answer them here.

@Schizo0ol33tKazuka Ай бұрын

Hi Chris, great talk, I learned a lot. As someone who is making an auto battler, it's great to know the genre isn't saturated yet. A question on the steam page. When should I set a release date for it? Do I launch my page with or without a release date? Should I set a release date once I get the 7000 wishlists? Can I change my release date and would you advice this if you're short the 7000 wishlist goal?

@CodeMonkeyUnity Ай бұрын

Thanks for sharing all your knowledge Chris!

@MonsterHavenDev Ай бұрын

Hey Chris, thank for sharing your knowledge together with CodeMonkey! I found it all very insightful but at the same time I fall in the category of working on a larger project as my first game. More specifically I'm creating a JRPG called Monster Haven (most of my stuff is on Twitter for now, it's done moderately well there). While I'm happy with how the game is shaping up personally I'm now a little worried that I'm wasting my time as I have zero audience on Steam thus far. What would you suggest me or other people in a similar situation do? Should I scrap working on the whole JRPG'ish story and focus first on just releasing say an auto battler? So I at least already have a starting audience after which I can continue on the main game?

@Schizo0ol33tKazuka Ай бұрын

@@MonsterHavenDev I think you’re falling into the exact trap Chris is talking about. I found you quite easily on twitter, but I don’t see your steampage? I found a Reddit post from 3 years ago, so you’ve been working on this for a while, but you don’t have a steam page? How are you going to get a following on Steam without a steampage? As Chris said, you aren’t going to get much following on twitter. If you want to make money off the game, your next Steam should be building a Steam page and linking to it from twitter and everywhere else you have. You spent quite a lot of time and I can tel you already have some screenshots for the game, so making it shouldn’t be that difficult. Hope it makes sense? PS: If you don’t plan to make it a commercial project, then just keep working on it as is and enjoy the process.

@JustinHeasman Ай бұрын

Very informative - thanks buddy.

@hamzahgamedev Ай бұрын

Following Chris techniques has led my game Sky Harvest to bag front page of steam for a whole week which led to an exclusive IGN Interview. This guy realllly knows what he is doing and he is soo good at it. 🙏

@zeshanmomin9678 Ай бұрын

That's awesome!!

@CodeMonkeyUnity Ай бұрын

That's awesome! Congrats!

@karandhir2411 Ай бұрын

Chris is amazing. But I also want to say that Hugo is the best. I mean the questions that he asked, it was almost like I was lucky enough to have a direct conversation with Chris. This entire video is so genuinely informative that it would take someone months to gather this knowledge by themselves. Thank you so much Hugo and Chris.

@CodeMonkeyUnity Ай бұрын

Thanks! Yeah I tried my best to come up with questions that I thought people would want to know

@user-hr9tk6py1r Ай бұрын

Chris setup lights in that way, so i thought he was made in UE5

@martinandani Ай бұрын

Lol 😂

@Sim2322 Ай бұрын

Listen guys. PLEASE, DO NOT LISTEN TO THIS ADVICE...if you also make strategy and Tycoon games and have a release date close to one of mine😅

@CodeMonkeyUnity Ай бұрын

heh best of luck with the release!

@Kholdster 6 күн бұрын

This is probably the most helpful video on this topic on this site. Chris's earnest and authoritative tone definitely helped me temper my expectations as an indie dev working on my first game. I'm gonna keep working on my 3D platformer but I'm definitely gonna scale it down and follow his marketing advice!

@dreamisover9813 29 күн бұрын

It's great to see a collab like this on the channel. I've been a fan of Chris' talks for a while now, really insightful!

@iamcdj_ Ай бұрын

I stumbled across Chris' videos for the first time yesterday and binged all of them. So it was awesome to see this pop up in my notifications!!!! 🤣🤣🤣

@lucasalmeida7951 Ай бұрын

dude, just cuz of the content and length, here it comes my like!!! tnkssssss dude. u the best!

@digital-nomad Ай бұрын

This guy is a treasure. Great knowledge, great personality.

@prozzer_games Ай бұрын

I don't know how did 52 minutes finished so quickly , it was like a fun smooth movie. Really great and informative video , thanks Code Monkey for this collab 💝. I am looking forward to these Collab videos , as courses are just too expensive for me to buy even after discounts.

@boyar3033 Ай бұрын

With those questions you asked, it shows you did your homework for this interview ! This was a very informative and knowledgeable interview.

@Fokaz_ Ай бұрын

Awesome interview thank you! I've seen a lot of Chris's talks but every time I learn something new or get reminded of something I had forgotten

@samyam Ай бұрын

recently bought his course! he's amazing thanks for this video!

@CodeMonkeyUnity Ай бұрын

Nice! I hope it helps you find success with BUMBI!

@studioprimitive Ай бұрын

It's such a good course.. I'm going through it now.

@samyam Ай бұрын

@@CodeMonkeyUnity Thank you :)!

@mahdiheydarzadeh4391 26 күн бұрын

@@samyam haha he said don't make platformers khhhh

@everythingcouldbesimplify818 Ай бұрын

Great having his teaching updated since most of his video was a bit old. I like his teaching because he always very positive, so I like positiviness.

@Ironroc Ай бұрын

Chris! What a fantastic pairing of two of my favorite game dev informers. Thanks for the great video, actual useable and applicable knowledge is so helpful.

@pamparam3495 Ай бұрын

Cris is the coolest indie game marketing teacher

@pedrorenatomello4508 Ай бұрын

Oh my, what a great interview. Congrats to Hugo and Chris. I learned a ton and will start reading Chris blog

@nitodeco Ай бұрын

I always learn a lot from listening to Chris' talks. He is one of the few people teaching game marketing that is not constantly shilling his course but actually teaches valuable info without a paywall.

@molehorde Ай бұрын

What an amazing person Chris is! Thank for this great talk!❤

@kizuna.gamestudio Ай бұрын

Amazing interview!! Definitely will get the course!

@CloudlessStudio 12 күн бұрын

I had CaseOh play my game and that single 10 minute bit on his stream was the best marketing that happened to me in 3 years of gamedev

@shingouki2385 11 күн бұрын

This was great! Thank you for all of this amazing information.

@mirkoemir Ай бұрын

Amazing interview ... thank you !!!

@michaelp8376 Ай бұрын

Fantastic video. These tips are gold.

@Antantic_ Ай бұрын

So cool to see you both in one video

@facelessanon Ай бұрын

Hugo, thank you so much for making this video. I learned so much from Chris right here, and the things he said make a lot of sense. This video is a goldmine.

@royalPourceau Ай бұрын

Thanks a lot for this content. There is a lot of material here. working on my first game, I'm taking lots of notes :)

@alec_almartson Ай бұрын

Thank You for this information 😁💯👍🏻 This is really valuable.

@evlnu3495 Ай бұрын

Best colab in indie games!

@ChuckTheCanadian Ай бұрын

Fun story,I connect those two 🎉

@evlnu3495 Ай бұрын

Haha! Nice :)

@j.vonhogen9650 Ай бұрын

Great information, thanks!

@eric81766 Ай бұрын

Thank you for all the added content like the steam pages of the games being discussed. Very well made video!

@CodeMonkeyUnity Ай бұрын

Thanks, I'm glad you appreciate that! This was a relatively complicated edit because I really wanted to show on screen everything we were talking about

@butcher 9 күн бұрын

Great interview, thank you very much

@dcaveman979 Ай бұрын

You are putting out really valuable stuff on the internet. Thanks for all the work you do monkey :)

@Ralke1 15 күн бұрын

Chris is awesome, thanks for sharing!

@whiletrue1-wb6xf Ай бұрын

One of the best videos i saw on game marketing

@cleverai2270 Ай бұрын

Thank you very much for this valuable insight! I am close to release my game Cursed Dungeon Raider in hard mode on Steam and thanks to you guys, now I know what I have to do to make my marketing, my whole presentation better. Really appreciated!

@ApeirogonGames Ай бұрын

Great video! I love Chris' insight. He's got such fantastic advice!

@gabrielplourde6791 Ай бұрын

GOATED! TY man, epic content

@Ruphan92 16 күн бұрын

This is gold, thanks!!

@toancanh682 Ай бұрын

This is gold, i actually watch this twice.

@gamedevblueprint Ай бұрын

Thanks Hugo for this video. It's one of the most useful one I've seen so far about this topic. 😀

@XnecromungerX Ай бұрын

thankyou so much to you both for this video

@immitatedone1511 Ай бұрын

Amazing how many points align intuitevely with mine... all makes sense. I am on my first game and I only think of it as a graduation game - no money needed now, just a proof of work and a foundation to keep building on. Amazing video guys, you help the community a lot.

@wacky.racoon 24 күн бұрын

I watched this video on 1.5x by accident and there is so much info in here that I feel like I hooked up a USB cable to Data from ST:TNG. Very awesome vid, lots of good suggestions, some of which I'm going to try right now. Cheers

@Zerockless Ай бұрын

This video is almost like a treasure given by those gentlemen, thanks a lot

@jackie4chan Ай бұрын

Damn. This was a joy to listen to this guy

@Hazzel31337 Ай бұрын

great talk, great informations, got tons of ideas, thanks guys

@bronson8x993 Ай бұрын

This is absolutely gold 🤯

@AstonJay Ай бұрын

This is a great video! Thank you for putting it together🔥 I love Splattercat's channel! Most of the indie games I buy come from watching him. He's been doing this for a long while.

@SubzeroBlack68 Ай бұрын

Chris Zukowski has THE BEST GDC talks

@MrOmega-cz9yo Ай бұрын

A long video, but packed with good stuff!

@kwcnasa Ай бұрын

Chris got some good camera lighting right there, very sweet.

@MintBunHunter 10 күн бұрын

Chris looks epic with that lighting

@svinta Ай бұрын

love this... I need to do all this for my game

@MantridJones Ай бұрын

This was great! Wish I had the means to get the course, but this was already so informative!

@CodeMonkeyUnity Ай бұрын

Definitely sign up for his free newsletter! And if you don't have money but you do have time then go read his entire blog archive, there's weekly posts going all the way back to 2015. If you take the time to read all of that you will gain a massive amount of knowledge!

@MomoVader Ай бұрын

thank you, you the best as always🎉🎉🎉

@thelonlypanda1 17 күн бұрын

Dude’s intimately positioned to his camera

@bobjustus 29 күн бұрын

amazing content, as ever

@jonathanrich4213 Ай бұрын

Two of the best men in gamedev.

@user-sw4so3bb4o Ай бұрын

oh dat is awesome gonna learn it later (now having fun first weeks of coding transporting) smashing around objects in Unity and UE so fun.

@obleynix8026 Ай бұрын

what a great video, it's simple enough for a non marketing person to understand

@Pauglin Ай бұрын

Great video

@SpentAmbitionDrain 29 күн бұрын

If you realease an early access game I 100% expect regular updates. Not necesarily code, but some sort of activity on the steam page. This is not a 'weird' position. This is the deal. You get money early to finish the product, I get to participate in the process on some level.

@CodeMonkeyUnity 29 күн бұрын

Chris was more referring to the people that demand non-stop daily updates. Expecting the game to be finished is absolutely a valid expectation, but there are people that say "dead game" even if the last update was less than a week ago, I know I've received those comments myself despite updating my own Early Access games every 1-2 weeks.

@BrandanLee Ай бұрын

ChrisZ keeping us Tucson devs on the map!

@howtomarketagame Ай бұрын

520 represent!

@MrKingJavo Ай бұрын

I think Chris has some good insights into marketing your game on Steam. Although, the part about it being impossible to be successful with your first game isn’t true. I think you should make the game you’re most passionate about but make sure your scope is within your timeline. Passion is key to finishing a project, no matter the size. My first game took 5 years to make and it was very successful.

@CodeMonkeyUnity Ай бұрын

It's not strictly impossible, it's just extremely difficult. You need to be either extremely talented or lucky or both. I made 40 games before I managed to make minimum wage. Congrats on your success!

@MrKingJavo Ай бұрын

@@CodeMonkeyUnityWere those commercially quality games or just prototype demos? From my observation, most games that don’t make it were never polished enough and fully completed, but I know it’s hard to make money from games. It’s a crystal ball, but I think the more stuff you can do to increase your chances, obviously the better. It’s a tough business that’s for sure. 😅

@GoodNewsJim Ай бұрын

This guy seems like he knows his stuff BTW, thank you Code Monkey for having him on!

@marcmustermann1676 Ай бұрын

I always wondered what the G-Man does for a living... xD

@MrShnazer Ай бұрын

He’s got a built in smile like a second hand car salesman.

@VinttageGameplay Ай бұрын

2 legends!

@LizardOfOz Ай бұрын

About puzzles and platformers. Unless you're big into these genres, chances are that you've played only the best of the best they have to offer. We're talking games that took multiple years and multiple people to develop, and even more years the developers had to spend prior studying the genre to avoid pitfalls you'd likely never know about unless you're familiar with that particular iceberg.

@chrisbennett9048 26 күн бұрын

isn't that basically every genre at this point?

@gameworkerty Ай бұрын

Chris has really improved his lighting, I call this look "God of Analytics"

@MNenad Ай бұрын

I learned a lot from Chris’ free course and it‘s nice to see my fav Dev KZfaqr collaborate with him 👀👾💪🏻 Awesome video

@antonim8714 12 күн бұрын

29:20 Chris: Make small games Dev: What you want me to crunch? Chris: NOOOO! Haha amazing xDD

@BlackJar72 12 күн бұрын

I don't have a dream game -- my first Steam game was a roguelite FPS. My next game will be an open world first person RPG -- I considered a dollhouse life simulator, but that would have been much, much harder to make really work and be good quality. The RPG I can definitely finish. (Of course, life sims are so few the audience is chomping at the bit to have more than one game available, if you can make a good one.)

@nevfelemrecicek Ай бұрын

Thank you

@mindofmyown8597 Ай бұрын

love the interview, good knowledge.. but this is basiically the meme of devs being introvert and marketing being extroverts :D

@op3d472 Ай бұрын

Enthralling content!

@MrWalrus3451 Ай бұрын

Who knew Code Monkey was GIGACHAD all along.

@calvinwithun6512 Ай бұрын

Ive been hovering around the game dev community a little bit lately... I'm trying to get ready to make my first game as a hobby project and an academic exercise. That said... my dream project is basically an rpg haha. So... what i take away from this is I might want to tinker in the world of game dev a little before committing to a bigger project like what I have in mind now.

@driedpotatoes 4 күн бұрын

the problem with making a horror game is id spook myself out on my own play tests

@iliqnikushev3820 Ай бұрын

Great content! A lot of Early Access games fall into the stigma created by big studios with 'Pre-Orders'. Very tricky step to take and agree that version 1.0 > all. Game development takes time, if you want early support - it gets hard :/

@Ironlionm4n Ай бұрын

Wish I could afford it, seems like some great knowledge. Back to the school of hard knocks for me.

@CodeMonkeyUnity Ай бұрын

Definitely sign up for his free newsletter. All the posts are archived so if you have time definitely go through as many as you can and you will learn a lot, there are blog posts all teh way back to 2015

@Ironlionm4n Ай бұрын

Will do thank you for the info!

@R3GARnator 10 күн бұрын

The tags that sell well, are under-served markets. Like, there are so few Colony Sims out there.

@zeldinus Ай бұрын

Thanks for making your windows? with a black frame so that I can see the subtitles clearly!

@AstonJay Ай бұрын

Look at Chilla's Art. Their horror games are not that complicated, but they have some sort of a story. Their graphics style is also very unique. Like PS1 style graphics.

@carndacier Ай бұрын

Thanks for this collab. I actually followed your tutorial for the Steam Page. I have a question : I've been working about 1 year and a half on a city builder type of game (1st game). It's not my dream game. I'll probably need another 6 to 12 months to finish it. Would you recommend I pause it to build a couple faster games, or finish that one first ?

@CodeMonkeyUnity Ай бұрын

I would question if you really truly need 6-12 months more. If you're building it for 1 year I'm guessing you already have quite a lot working. If you're getting lots of traction and lots of positive feedback, then perhaps sure keep working on it for 6-12 months more. But if not, if no one seems to be engaging with the game then I would analyze the game and cut it down to the absolute essentials and get a finished game done in 1 month. Just take what you have, add a Main Menu, End Screen, some progression, and you have a completed game.

@dreamingacacia Ай бұрын

Right, the part which said "people use their game designer brains and there must be this system and that system...just make the horror game! just make it scary!". This is something I wanted to convey to people, but somehow it's super hard to tell them. I kinda understood why people started with platformers. It's because there are abundance of free tutorials on platformers. I don't know real origin, but even me started with 2D platformer for my first game. What I want people to understand is that game development sometimes could be about experimenting which Code Monkey seems to love. Sometimes it's about storytelling, sending messages, or making an artwork. You people should start asking yourselves what do you want to do in game development. For me it's just storytelling because I love working on world building. As for you, well just ask yourselves.

@RagnarRockFinder 8 күн бұрын

I'd love to see the stats of what genres do best in Early Access. Perhaps some genres, benefit more from Early Access.

@maxpitta Ай бұрын

Why are there quantum singularities in the bg and he’s got the same eyes of the shady suite guy in mass effect 2?

@MxzStudio Ай бұрын

16:13 ho! nice !!!!!

@MarushiaDark316 Ай бұрын

If you wanna dip into horror without necessarily liking the genre, you could try for something like Plants Vs Zombies or more of a child-like version of horror. So like certain Disney movies can have scary moments (Frollo is pretty scary) but are clearly not on the same level as Saw or Resident Evil. You could argue Zelda games have horror elements with things like ReDeads that are always terrifying even though that's not in the same class as Silent Hill.

@maxpitta Ай бұрын

I wish I loved myself a tenth of how much this dude loves himself. Respct ❤️ Let me recap. I’m suggested to make a cookie toucher simulator, make 4 staged screenshots in different biomes, edit a trailer, contact the organisers of a festival and tell them they can be the first to announce my game and then open a page on steam. Anyway, will you be in Barcelona in September for that Unity stuff?

@CodeMonkeyUnity Ай бұрын

heh yup technically if you do that then your odds of finding success are quite a bit higher than if you were to do a generic puzzle platformer with a single world, no trailer, no festival. Yup I'll be at Unite 2024!

@maxpitta Ай бұрын

@CodeMonkeyUnity even if taken individually are good pieces of advice I was joking about how incompatible are all together😅 I think no festival will be happy to announce in world premiere my “four biomes cookie toucher”. And also was a bit confusing the answer to “when should I start marketing my game?” “as long as you got 4 staged, no ai, no script biomes screenshots” and “a nice and polished trailer”, those are two very distant stages! Nice you’re there!

@Johan-rm6ec 18 күн бұрын

Well you heard it first!!!!

@RanjithKumar-on7no Ай бұрын

❤

@abdulawad3085 Ай бұрын

Thanks for this, really helpful. While I see the benefit of creating multiple smaller games instead of one big “dream masterpiece” game, I wonder if it has any effects on the success of future games. For example, if I made a couple smaller games that didn’t do to well due to a variety of factors, would this affect the success of a future game I put out? Does Steam factor in the success of your previous games? There’s also the possibility that a potential customer sees your previous games and how poorly they did and decides not to buy the game. At this point do you just release your game under a different developer name?

@howtomarketagame Ай бұрын

They do not care if your previous games do poorly.

@Schizo0ol33tKazuka Ай бұрын

I think Chris covered this a bit, but his point was: Even if your first game does poorly, you will still have people who love it. But no Steam doesn’t take your other games into account, that I know of. Also like Chris said, your first games just aren’t going to be that great. Just release something and get it out there.