Hey Ovais, is the more complex media planning template that you mention at 26:40 also included when buying the media planning template?

Yes

Where is the video where you clearly discuss this "Programmatic & Display" Template that you have given a glimpse of at 26:40? And also, I didn't find that template on your Gumroad listing page to buy! Please upload that to enable us to buy that one too along with this template. Otherwise, this master template is incomplete without that "Programmatic & Display" Template.

😢 I am also now watching this video and I felt a little anxious because I couldn't understand all of the things. But your comment gives me hope. Consistency and applied knowledge is powerful.

Yes, I remember

Can you please guide me further about Media Planning??

I just bought your template. I have a question for a task I need to do for an interview and I would be soooooo thankful if you would answer. Hey mate as already mentioned amazing video. I bought your templates. Current performance Average Booking Value = £1,845 Total Bookings 2022 = 5,000 New vs repeat bookings = 60%/40% (These numbers are representative only) Brief Propose a mix of performance media activity for a calendar year designed to deliver on the overall web target of £18 million in Revenue, with an overall media budget of £900,000. The client would like to work to a £500 overall cost per booking. " How would you start here with the numbers? Like which formula to use etc. I really need help here Many many thanks in advance

I don’t think that’s possible for any one as the brands privacy is on the line

Just check your stats on running campaigns. If your not using day parting right now, you can see what the stats are for each hour and make decisions based on that. In my experience you see that it depends on the product and campaign type you are running. For example a B2B focused product or service wil have higher response during office hours. In general it seems that the quality of an impression is better during normal hours compared to nightly hours. So it depends...

Give me please ur Facebook or gmail to contact u

I see

You can ask your client for a ballpark figure, or reach out to publishers for this information

It's a personal preference since many of us learnt excel first. But I agree to collaborate with other people Google sheets is much better.

Can you please further guide me about Media Planning?

mostly it could be conversion as the end goal. if conversion was not the goal then no use of mentioning conv.rate in media plan as the goal would then be reach and impressions.

senatorwerunads.com/store/

If I was you, I will go for it

@@SenatorWeRunAds Thank you so much sir

it depends on the business, what stage are you in of the product life cycle? usually ROAS - return on ad spend, Customer acquisition costs is what you want to look at. then life time value assuming a customer acquired is retained and upsold . you can choose quarterly or annual depending on how long the purchases cycle is. Best option is to calculate your ad spend and conversion rates and then compare it to the benchmarks and white papers released by search engine land or hubspot etc. They are categorised industry wise, specific benchmarks for industry's vertical, platform specific etc with relevant year over year insights. most marketers start with 1-2% conversion rate as benchmark and roi of break even point for the first year. No agency can guarantee it as people's behaviour change overtime but you will soon find out certain segments are much easier to serve and your own preferences of working with them is higher could be easy sell, or less support issues etc and then agency adjusts their targeting according to the inputs provided by you as you decide which leads or traffic is how valuable to your business.

@@tanmaypanadi1414 thank you very much for this detailed reply.

Both the plan templates