Using the term “dad adjacent” is all I needed to hear 🙄

How about an article for Father’s Day entitled “If you could get your father a watch that perfectly exemplifies his life & accomplishments, what would it be & why?” This would be a bit less odd.

My Father would be a Rolex since I never see anyone of them.

hehe.. I think John P's account of the article is a more interesting article than the original Hodinkee article 😂

Hodinkee reflects NYC right now. This is what’s going on in New York. In its own bubble entirely, doesn’t even know how weird it is.

Glanced at the title and actually thought they were talking about the watches they wish their dad own(ed). Which would have been weird, but where they actually went is waaay worse.

John going hard at Hodinkee again 😂🥊 🤕

The ‘Chore Jacket’ screams elder millennial hipster with a trust fund. 😂

Love the rant!

This is wild. This isn't far off their article about the guy concerned about what watch he'd wear when his child is born. I can't wait for the next article, "if your family were a watch brand, which brand would it be?"

My dad would be a Panerai, since he frequently disappointed me.

John, that was hysterical. My favorite comments: 1. Who is your father, the Sultan of Brunei? 2. Isn't anyone's father just a Datejust? 3. Your Mom is even weirder than the people writing this article. Your vid was plenty of fun and although I do enjoy the new kids on the Hodinkee block, it would be good for them to read this. They're young, and smart but without much experience. James Stacey is an older hand, and is great, but this topic selection was odd.

It’s a Freudian title that all psychoanalysts been waiting for😂

Dosing mushrooms. LOL. Enough said.

What a bizarre content choice for Hodinkee to make.

Hodinkee are the Buzzfeed of the watch world

I guess you could ask yourself what watch you might be, kind of a playful question. So why not your father. Seems there's the mature writer that will see the humour in the question and the hipster that will pull out some esoteric reference and betray deep doucheness. The Sultan of Brunei, that was a good one. Btw my dad would be a quartz gold-plated Longines. Middle class, popular in bars, somewhat reliable but leaving little in terms of inheritance.

The people that work at hostinky are “journalism” school graduates with daddy issues. I can see why the guy that wasn’t named went to 1916. Who would want to be surrounded by pretentious kids that try to hard to look like watch experts or enthusiasts?

Such a weird premise, but that said James Stacey is one of the better ones left at Hodinkee.

Hodinkee is trying sooo hard to be all hip and cool... but failing miserably! Just sounds like middle-aged men trying to connect with Gen Z at this point

Hodinkee is a mere shell of its former self. It’s sad.

Just keep on going John...

Who’s your Daddy?! hahahaha

Never heard of Hodinkee, but did read up about who they are. I think they should have presented the story as, “What your favorite Watch” from the staff members. I understand they were trying to tie it into “Father Day”, but the story just doesn’t click.

This was great. 😂

Microdosing 🍄

I took it to mean they wished these were watches they wish/felt were ideal for their fathers.

Someone at the Dink has been getting the ayahuasca as hard as the Ozempic.

Killer content John. Absolutely eviscerated this steaming pile of garbage

Hodinkee done goofed! I’m going to go ahead & report them to the cyber police! 😂

Great video. I've been thinking the same thing about the increasing strangeness of Hodinkee content. This article seems completely absurd, to the point that it almost defies critique, similar to an impressionist painting that defies logic. Two other articles that don't have the insanity deference are "Finding my father in his watch", and "Finding my grandfather and myself in his watches". I don't want to pick on the USA (in fact I love the concept of America so much I pay European gas prices to drive a yellow LS3 Camaro), but Hodinkee seems to embody all the worst elements of U.S. style blending of commercial interest with emotional manipulation, and not even having the decency to back it up with an entertaining product. Fratello, Monochrome, SJX, all do a much better job of being a watch blog. To be clear, I have no issue with commercialism, but I appreciate some level of capitalist honesty. Such as Tim Mosso and Teddy B. They are they to sell something, it's not secret, but they are also entertaining, and as much as one can expect, up front about the relationship they have with the viewer and product. Anyway, thanks for the video, John. While we're on the topic, I appreciate your straight forward delivery and respect for the audience. Cheers!

A relevant article title on hodinkee would be "Imagine you're in it for the money , but there's no money anymore and you can't escape , so you're frantically looking at your watch not knowing what to do next ....Which watch model could you look at all the time and not have a mental breakdown from the sight ? "

Great video. I guess they didn’t have any celebrities or billionaires to interview 🤦‍♂️

The problem with a horology publication like Hodinkee is that you eventually run out of content. The watch industry is notoriously slow to innovate. While there are new watch releases, many are merely iterations of the same designs. Significant new movements are rare, making fresh content hard to come by. This stagnation is a byproduct of the watch industry being not only mature but also seemingly stuck in the past, promoting the same old technology. There's only so much you can write about traditional mechanical movements that evolve at a snail's pace. Unfortunately, horology aficionados are obsessed with mechanical watches and the same old models that haven't changed much in decades. This obsession limits the scope of what you can cover. This isn't a vibrant industry that's rapidly changing; it's quite the opposite. The watch world remains steadfastly rooted in tradition, with only occasional nods to modernity. As a result, horology publications often find themselves retreading familiar ground, discussing incremental updates rather than groundbreaking innovations. In such an environment, it's challenging to keep the content fresh and engaging. That's why they end up writing trash articles, they are scraping the bottom of the barrel. It's not really their fault! It's the topic.

It would have been more interesting, if they had been asked what is on their father's wrist.

Thought it was a bizarre article as well. Did not particularly appeal to me. Not sure why but It somehow left me with the feeling that they thought father's are somehow overall lacking in real life character. Came across as creative drivel.

Those dorks at hodinkee have lost their hipster minds

Hopefully they dinner let any of the editorial creeps as Hodink anywhere near children.

75 comments. Terrible subject matter.

My dad is TURDor by KENISSI Outhouse coz both are unreliable wanna-bees!

hodinkee is woke. As far as watch magazines go, Watch Time is vastly superior to the woke hodinkee magazine, there is no comparison.

Odd and uninteresting

Clickbaiting Hodinkee for getting views is not a good approach, John P. Please start your own watch magazine as it is always easy to be critical. I have a lot of respect for your views, but this video was below the belt and stooping down from your standards.

Etention seekers hodinkee makes me cringe !!!

Cringinkee...

Bottom line: that shiz is pretencious AF. Boring.

Love your content but this one was a stretch… seems like being a contrarian for views…

amzwatch Literally the happiest place we men are!

Sorry John, I cannot stand such a long video on someone else's mistakes. Maybe Hondinkee is doing it wrong, but you should make it better, not following the white rabbit. You are John P. for Christ sake! A short with that "what the f**k" face would be more than enough on such a topic. Sorry fo my rudeness but as much as I respect your opinions and enjoy your deep watch market insight, this is... too much. Even for a person like you. Please note I'm not American and I don't have any clue on how important is (or was) Hodinkee for the American watch market. So if you feel you've done right for your market target, just read and let go. With immutable respect.

This is a bad commentary and a pointless video.