If like this video, you'll enjoy my new channel Design Disciplin, where I continue to publish lectures and conversations on design and design research: kzfaq.info/love/tXM3JdnERaNOiFKaHZJL_w designdisciplin.com podcast.designdisciplin.com twitter.com/designdisciplin instagram.com/designdisciplin

Very well explained! As a contribution, I strongly recommend to add when doing research related to strategy, to use methods or tools that allow you to perform a prospective analysis in order to understand and speculate what will be the relationship of the product/service in question in people's lives. This will try to ensure longevity or sustainability over time. For example, in the case of the guitar, it is enough to ask: What will happen to people and guitars? With the instruments? With the music? etc. Thanks for the video!

I'm a design student at Pontificia universidad católica in Chile and absolutely loved this video! Very useful, accurate and entertaining at the same time!

Hi Mehmet! I'm a strategic design student at Austral University in Argentina, and, even though I am in the last year of my career and have absorbed all these rules and principles though projects and iteration, I had never had them explained in such an abstract and clear way. Thank you so much for your consice yet engaging explanation! :)

The last principle was new to me. Seems like a good idea though, good visuals are always valuable to have!

Amazing tips, thanks for share your ideas. One thing that I think helps a lot is to create a roadmap of the development to set the steps of research, ideating, prototyping and reviewing.

This is golden, brilliantly and concisely explained!

I got rejected because of the lack of design strategy, so thanks for this explanation!

thanks for the video

Amazingly explained! Thanks for making this :)

Super interesting and useful! Do you have suggestions for books and/or podcasts covering these topics?

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