Streetwear: Understanding Its History

Рет қаралды 22,162

3 жыл бұрын

The history of streetwear, where it came from and all the brands that paved the way for todays top brands runs deep. This video we give you a chronological telling of how inner city fashion from decades ago evolved to the state of fashion we know today.
(DISCLAIMER) This is not a complete telling of the history. Because of time some information was left out and certain brands who played key roles in the history were missing from this very abridged telling. At a later time in a future video we will touch on those missing elements.
SELECT LIST OF BRANDS TO LOOK INTO:
Triple 5 Soul
Walker Wear
PNB Nation
Conart
SOHK
ZOO YORK
Alphanumeric
Dada Supreme
Phat Farm
Fresh Jive
Karl Kani
Married To The Mob
RP55
Mecca
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Пікірлер: 103

@moesusername 2 жыл бұрын

this has been so helpful for trying to understand and ingulf myself into the streetwear/streetlux/urban wear culture. Its been a dream of mine to begin or at least trial my own self made and self altered clothing, but that absolutely cannot be done without knowing the history of where my ideas come from, so thank you.

@therealalphafemme Жыл бұрын

Urbanwear and Streetwear are so rich in our culture. I don't think it gets the credit it deserves with how it's shaped literally some of the best years in fashion. So grateful for this video.

@planetbrooklynacademy Жыл бұрын

I agree. It really doesn't get its flowers.

@MovieGuy666 2 жыл бұрын

Cali didn't get their streetwear trends from east coast rappers, we got it from the Vato's/essays, gangsta rappers and Skaters. Street Wear here was Dickie's, Ben Davis, Levi's, Pendleton's and stuff like that.. Stuff I have been wearing since the mid 80's..

@planetbrooklynacademy 2 жыл бұрын

I never said Cali got their streetwear trends from east coast rappers. Streetwear was made official to the world around 2005/2006. It was born out of the merging of hip hop culture (it has nothing to to do with east or west) and skate. I'm a former east coast skater and I followed a lot of the West coast skate trends. Vans, DC, Billabong, Maui & Sons was not known on the east. But it was brands like LRG, Crooks & Castle and The Hundreds on the west and 10Deep, Supreme and Union on the east who all channeled that skate and hip hop energy and really help define Streetwear that we know today. Thanks in part to the internet. If you really want to see how hip hop and skate on the east got started and birth brands like Supreme I recommend checking the documentary called "All the streets are silent". It just came out this past Summer. Very interesting and factual. I was a die hard skater during that time and remember being a part of that movement.

@aaronrabun1773 9 ай бұрын

Skaters up north were wearing a lot of Dickies and Carhartt as well. To stay warm in the winter months and it was tough and durable and took what they threw at it. Skaters been linked to both for awhile which brought us Dickies Skate and Carhartt WIP. And Supreme getting in with the skaters in their early ages all helped take off streetwear

@larisanania 2 жыл бұрын

Thank you for sharing your knowledge! I think this video is a must watch for streetwear enthusiasts.

@planetbrooklynacademy 2 жыл бұрын

Larisa, Glad you enjoyed it. We have more content coming. Hang tight.

@mjamaltv Жыл бұрын

Your channel is CRIMINALY underrated! I just discovered it a few months ago and I've been binge watching a lot of your content. I can't hit the like button enough on this video!

@planetbrooklynacademy Жыл бұрын

Fam! Thank you so much for your comment. Its people like you who make me produce these videos. I'm trying to get out more I've just been so backed up. But more to come soon.

@quaidnaidoo 2 жыл бұрын

Thank you for sharing your knowledge, this is just what I needed 🙏🏽

@planetbrooklynacademy 2 жыл бұрын

Glad we could help. More videos to come.

@backbraces2348 2 жыл бұрын

Love the facts that i think hm i might need to know the history first and this guys starts his video with you need to know the history first haha im at the perfect place. great video man! Thank you for sharing your knowledge!

@planetbrooklynacademy 2 жыл бұрын

Our pleasure and thank you for watching.

@andylara5778 Жыл бұрын

thank you so much for sharing your knowledge!

@Ashirbani_music 2 жыл бұрын

This video is highly underrated. Thank you so much for sharing.

@AilaiqALot 10 ай бұрын

Professor! Your storytelling is a gift and a treasure that I don’t take lightly. Thank you!

@planetbrooklynacademy 10 ай бұрын

Thank you so much!

@PROfaniteez 3 ай бұрын

Great video, very well articulated thanks, very much.

@rifofo Жыл бұрын

wow thankyou for sharing this 🙏 i am in the first step into street wear, definitely need this

@rayj1013 Жыл бұрын

You never miss! Please keep it up because you're foundational and we need it!

@planetbrooklynacademy Жыл бұрын

Thank you fam. I'm trying to get back to bring you more content soon.

@GCKAPPAREL_CO Жыл бұрын

Thank you soo much, very insightful ❤❤❤

@missvivified 8 ай бұрын

God bless! Thank you so much for sharing your knowledge and empowering the creatives in this community to dream big. So grateful!

@planetbrooklynacademy 8 ай бұрын

Its my pleasure.

@anyaedem482 Жыл бұрын

Thank you so much for your knowledge! I'm not from America so for me it's hard to understand the origin of modern streetwear. However I'm very interested in this topic and your videos are very helpful. Thank you so much again!

@Robbyrevz Жыл бұрын

Couldn’t have been a better explanation. Thank you.

@oliviag2494 Жыл бұрын

Great video with great insight

@Wladislav 2 жыл бұрын

Thank you for educating us.

@planetbrooklynacademy 2 жыл бұрын

As they say "Each one, teach one."

@diegorafaelsfo 2 жыл бұрын

Thank you so much! Congrats to you on your channel. Lets see where it goes!

@planetbrooklynacademy 2 жыл бұрын

Thanks fam. More content to come.

@raghuvirkhare 9 ай бұрын

Fascinating!! Thank you for this.

@planetbrooklynacademy 9 ай бұрын

You are very welcome.

@Ramellosugahill 2 жыл бұрын

Mecca was one of my favorite also echo and school of hard knocks, 100 are dope also Hallie Henson etc. Dam you talking me back crook & castle very dope your correct about slimmer jeans coming in to the forefront.

@hristianabalevska6047 9 ай бұрын

Thank you for the inspiration you gave us

@planetbrooklynacademy 9 ай бұрын

My pleasure.😊

@edelchristop7 Жыл бұрын

Thank you so much for sharing your knowledge!

@planetbrooklynacademy Жыл бұрын

Blake, its my pleasure. Thank you for watching and supporting.

@s.mroyals6360 Жыл бұрын

Thank you sir for sharing this knowledge

@lowbrow_industriez5312 2 жыл бұрын

Great video! 💯🤙😎

@sayitaintso5267 Жыл бұрын

I wish you still made videos. You have an excellent delivery.

@planetbrooklynacademy Жыл бұрын

Thanks for the support. Much appreciated. But I still make videos. There's a few up and I'm working on another one now. It should be up tomorrow.

@melissabramm467 19 күн бұрын

This was so informative

@planetbrooklynacademy 19 күн бұрын

Thank you. ❤

@reimourrpower9357 2 жыл бұрын

Excellent information & presentation Planet Brooklyn Academy. I'd like to shout out a major influence in the streetwear space who still rocking, *WalkerWear* by *April Walker* . Fly gear that outfitted legendary icons like Notorious B.I.G., Tupac, Naughty By Nature, WuTang and many others.

@planetbrooklynacademy 2 жыл бұрын

Thank you. Much appreciated. And yes you are 100% correct about Walker Wear and we know April. We totally forgot to mention her. There are 2-3 others we could have throw in there as well. We'll touch on her when we talk about women streetwear market.

@veiledrecalcitrance4314 Жыл бұрын

Wait wait wait, there was street fashion back before “street wear” and after the flash/dance era, just no one labeled and sold it, track suits, kangols, shell toes etc etc from the kids who were doing the more street culture hip hop pulling away from the Afrika Baambaata era crazy costumes and flashy performances, then because of the lack of surfing culture in NY, skaters adopted street fashion because they were all hip hop fans, and some of the biggest names today were skaters, raised by hip hop who decided to start a skate shop (supreme) or tshirt/branding, then to various things (the hundreds). Anyways my point is, there was things in between what you were saying which informed the street wear brands today.

@planetbrooklynacademy Жыл бұрын

You are correct. There are so many things in between which contributed to the history. We could be talking for hours about it.

@minhdang423 Жыл бұрын

Nice use of the Alva photo.

@doctor_elefant 2 жыл бұрын

ur channel is too underrated

@walterquick6180 2 жыл бұрын

Really good!

@walterquick6180 2 жыл бұрын

I would love for you to interview some of the founders of the lines you discussed!

@gmixmag 2 жыл бұрын

Thank you!

@planetbrooklynacademy 2 жыл бұрын

Our pleasure.

@ryandavis4936 2 жыл бұрын

im surprised you didnt mention japanese sneaker culture and bape or stussy which was arguably the first big "streetwear" brand

@planetbrooklynacademy 2 жыл бұрын

Stussy is unquestionably the Godfather brand of streetwear. My history description of streetwear was focused from its birth out of urban fashion. Stussy was that brand that was ahead of its time. Bape is one of the first Japanese brands to become large here in the states but I wouldn't classify them as being a part of the American streetwear history timeline.

@HiiipowerHabits 2 жыл бұрын

Streetwear is basically just a copy of hip hop culture and subcultures within Black culture and brands from back in the day like FUBU, Karl Kani, Mecca etc

@branwithoutclaws Жыл бұрын

@@HiiipowerHabits what about punk or skateboarding? punk and hip hop shared venues and developed together in NYC. skateboarding was completely dependent on heavy graphics reproduced via screen print.

@HiiipowerHabits Жыл бұрын

@@branwithoutclaws like I said “Street”wear its based off of hip hop culture, inner city/street culture. And subcultures of Black culture

@wbielicz 7 ай бұрын

Hey thanks for this informative video. Do you think there will ever be a cross between sustainable fashion and streetwear? I'm thinking about making my clothing brand go that way.

@planetbrooklynacademy 7 ай бұрын

This is a topic I've discussed with my students. If you start a sustainable streetwear brand you have great potential to succeed in that pocket. 1. There's no one occupying that space right now. 2. To be sustainable is expensive. People who are for that are willing to pay a premium price for it. You could make bank. Now you just have to design a good product and market it well.

@wbielicz 7 ай бұрын

@@planetbrooklynacademy Thank you!!

@kla1907 6 ай бұрын

Balmain gucci dior Louis v moncler d&g That's the streetwear these kids want

@planetbrooklynacademy 6 ай бұрын

facts!

@lucascamiloguerra44 2 жыл бұрын

Man, the way you communicate is fucking sharp

@planetbrooklynacademy 2 жыл бұрын

Thank you so much. We have more content coming.

@tutucreativedirector 2 жыл бұрын

What about Japanese Hip Hop brand A Bathing Ape / BAPE

@planetbrooklynacademy 2 жыл бұрын

They have their place in the timeline of streetwear history. But I was just referencing the US brands. There are also European brands too who have an impact as well.

@dimitruscherry Жыл бұрын

How can we learn more info about your course in tha city ??

@planetbrooklynacademy Жыл бұрын

I definitely will keep everyone posted on it. right now FIT is only making available to enrolled students. But I'm considering doing a one day seminar this summer so people like yourself can come and I'll just cram everything I do in 15 weeks in school into this one seminar session.

@planetbrooklynacademy Жыл бұрын

UPDATE: Im looking at holding a brand building seminar in June. I'll be posting the details soon.

@dimitruscherry Жыл бұрын

@@planetbrooklynacademy that’s what’s up ! will look into this for sure.Appreciate you

@unique1636 2 жыл бұрын

That style before the 80 street wear started was village style soho that’s why there was a lot of spikes & leather ….then Jordache, Sergio valente. Then we started street wear first with adidas from adidas the trend slide in fubu, Mecca ,cross cross, ,gab style ,cuz the gab was a big on people starting to dress up in the street n let’s never forget polo Ralph Lauren ,hilfiger, then then bandanas , bucket hats .pelle pelle and upscalling . Dabadam used there own style adding urban n high fashion Gucci ,L .Vuitton, on penny loafters …I don’t have 5he brands n style in the right order but I’m sure I can get it together cuz I always loved fashion . Freestyle . Punk rock and so on I’ll put documentary with showing styles n back then ,this documentary gave me flash back …f[

@OfficialCandor Жыл бұрын

10:39 cant forget Tony Hawk and his video games that introduced black kids like me to skateboarding

@planetbrooklynacademy Жыл бұрын

100% There's so much that can be added to this list that help to shape the history of streewear.

@Futuristbillpicone Жыл бұрын

Whats the newest most popular streetwear brand right now? The brand with the bandana coming out the back pocket?

@planetbrooklynacademy Жыл бұрын

The hot ones right now are Kith and ALD. I'm not familiar with the bandana one.

@Cuddyy1k 10 ай бұрын

Ksubi Jeans? Mike Amiri Jeans? Purple Brand Jeans? These 3 brands are whats “In” right now jeans-wise. A lot of rappers and black athletes/celebs wear them

@Futuristbillpicone 10 ай бұрын

@@planetbrooklynacademy I'm a street artist also a guerilla marketer. How can I work with you?

@Knoteworthy Жыл бұрын

Don’t forget 2004/05 Jayz dropped Change Clothes which partially birthed that “Grown and Sexy” movement and a lot of Clubs changed their dress code and for years you could not go out wearing the stuff “urban” clothes…Street wear is a non black interpretation of Black American culture

@planetbrooklynacademy Жыл бұрын

Yes, there are many variables that can shift the direction of a trend. Jay-Z absolutely did that by just saying that line. But I do have to disagree with you on what you said about streetwear. That was an inevitable evolution. There were many cultural factors that showed that things were going in that direction. streetwear was around way before the masses heard the term "Streetwear". There were trade magazines created in the late 90's called streetwear magazine. They featured brands like Futura, PNB Nation, X-Large and Alphanumeric to name a few. All part of black American culture.

@Knoteworthy Жыл бұрын

@@planetbrooklynacademy oh okay I thought it was a modern term. I only started to hear the term “Streetwear” when our style started to become associated with whites and Asians. They used to just say we looked like thugs. I think it’s important to specify that Streetwear derived from Black American culture because if not these other groups will co-opt it and act like they created it. There’s a lot of racial profiling and laws that criminalized us for how we dress so we cannot leave that part out of the story.

@planetbrooklynacademy Жыл бұрын

Isn't most things in this world derived from Black culture. And yeah much like others things "streetwear" was a term used in the underground for years. Then year later some little reporter catches wind of the word and puts it out there then everyone is using it. It kind like how the word "Woke" is now the hot word to use. But My mom said black communities were using that word back in the 60's.

@Ramellosugahill 2 жыл бұрын

Rite sneaker help and hurt the culture along with social media now it kind like early 2000s stuff and luxury in the mix

@why-co8jt 3 ай бұрын

thanks a lot for the talk! but next time try to not repeat yourself again and again, it was very confusing to hear same things again and again

@planetbrooklynacademy 3 ай бұрын

So for that fam. In my defense its one of my earlier videos. Also I don't make these videos using a script or anything. I'm just talking and doing it all in one take. But I appreciate the insight. I'll keep that in mind going forward.👍

@garrettjohnsen Жыл бұрын

Starts at 3:35

@joshuatelem8796 2 жыл бұрын

This guy is a historian

@mikedillingham462 8 ай бұрын

You named a lot of mainstream Hip Hop brands from the 90's. All those brands like Dada , Pelle Pelle , Phat Farm, Roca Wear, Ecko Unlimited, Fubu , ... those were mall ridden clothes and were not what would be considered real Streetwear , maybe Hip Hop gear lol. That shit was hella mainstream. Ash Hudson , owner of Conart , he's the first imo who dropped Conart in 89' ! He's also Slash's brother from Guns N' Roses. Conart was the real shit , all that other mainstream shit was corny ! And it seemed like a new corny brand was poppin up every week in the late 90s lol

@planetbrooklynacademy 8 ай бұрын

Yeah I did name a lot of mainstream brands. Those are the ones that really push the needle of the trend. They are the ones that made "Urban" fashion global. But Conart was definitely a brand I group with others like PNB Nation, FreshJive, XLARGE and even Futura Laboratories who were true streetwear brands back when 'Urban" was the main thing. we actually considered them to be more graffiti brands. And Yes, in the mid 90s there was a new brand being created every other day it seems. But the fact of the matter is they were being created every day. lol Manufactures were just making up names and producing good and calling it Urban. I know this because I worked at many of these companies. Thanks for the info about Slash's brother. I did not know that. 👍

@mikedillingham462 6 ай бұрын

It's extremely important these kids today understand the difference between real Underground brands that started this, and watered down brands that we're riding off of the Underground. THIS IS IMPORTANT !! All your brands like Mossimo, Stussy, etc , were all biting from Graff companies. Stussy was a surf brand. Graff was around before Hip Hop, but was adopted by it. Graff is one element of Hip Hop. The clothing we're discussing is Hip Hop ! So when you say Graff Companies, that's HIP HOP my G ! All that Rap shit clothing was riding off of Karl Kani. All that shit after was mainstream watered down by late 90s. It's not easy for someone to explain, so I give you credit for dropping a video on it.

@planetbrooklynacademy 6 ай бұрын

@@mikedillingham462 indeed. In order to understand the future you have to know your past. Unfortunately many of the youth today don't care to study or learn the history. Many believe it all started from the first brand they ever heard of or were told about. Brands like PNB Nation, Futura 2000, XLARGE, Triple 5 Soul and Tribal laid the foundation. But then the stuff being made was for the culture not "for a bag". It was done out of love and wanting to express creativity.

@Futuristbillpicone Жыл бұрын

I want your autograph..