While spatial computing and XR experiences have the potential to revolutionize a host of industries - including Media & Entertainment - SMPTE President Renard Jenkins believe the greatest field of gold for this technology is education. "If I can find a way to immerse a student who hates math into a universe where math is being taught in a way that actually touches the way that they learn, I'm onto something now," he says in Episode 2 of SVG NEXT Conversations. Watch all of SVG NEXT Conversations Episode 2 now at rb.gy/4yaqjl.
This lively discussion on XR and other emerging technologies features some of today’s leading voices in the space. Their discussion - ‘How XR and Other Emerging Technologies Are Transforming the Landscape of Media and Entertainment’ - explores how these technologies are creating new forms of media distribution, audience personalization, and monetization but also the increased ethical and societal implications.
This discussion features:
Renard T. Jenkins, President, SMPTE; President and COO, I2A2
Amy Peck, Founder, CEO, EndeavorXR; XR, Spatial Computing & Emerging Tech Strategist
Avi-Bar Zeev, Founder, President, RealityPrime and XR Guild; (Former) Prototype Development, Sr. Manager, Apple and Co-Founder, Keyhole, Inc. (Now Google Earth)
Gregg Katano, CEO and Founder, Cosmos Collab; Chair of SVG NEXT (Moderator)
We begin with Amy Peck as she frames the conversation with a general description of emerging media which includes virtual, augmented, and mixed Realities to the Apple Vision Pro to the Metaverse, and others.
Renard T. Jenkins then discusses how SMPTE and its membership not only stays current with all of the advancements in technology, but how they decide which areas to focus on and their process of developing standards for its membership and the entertainment industry as a whole.
Avi Bar-Zeev, who helped to lead the Apple team in the prototyping of the Apple Vision Pro headset, introduces the ethical considerations that are needed when developing new hardware and software platforms.
We conclude with Amy and Renard joining Avi in adding their perspective of this hot button topic to round out the discussion.
WATCH NOW ON SVG PLAY:
Our new series, SVG NEXT Conversations, takes you on an insightful journey into the future of the media and entertainment industry and how bleeding-edge technologies are expected to impact the sports-production community in the coming years. This series is designed to delve deep into the transformative potential of cutting-edge technologies like Artificial Intelligence (AI), Extended Reality (XR), and other next-generation innovations. To watch the series, visit SVG PLAY.
The SVG NEXT Conversations series serves as a primer for SVG’s newest event - ‘SVG NEXT: AI, XR and Beyond’, which will be held in L.A. on November 13 (more information coming soon).