SWOT & TOWS - An Introduction

Рет қаралды 212,906

7 жыл бұрын

When organisations enter into strategic planning, they often carry out relevant research and analyses. The SWOT & TOWS are useful tools to summarize, organize and generate possible strategic options. This video aims to give an introduction to the SWOT & TOWS by working through an example. The video is aimed at assisting marketing managment students in their learning process.

Пікірлер: 149

@nyanpraterjr1819 4 жыл бұрын

Thank you, Tina, for making this video and putting it out there for us. SWOT to TOWS, 6:08, "These will serve as our framework for creating strategic options." No one ever taught me a lot of this before.

@TineWade 4 жыл бұрын

You are very welcome. I am pleased to hear that you found it helpful in your learning. Sometimes a few words is all it takes. I am glad if it helped you. All the best, and thanks for leaving a comment. Regards, Tine.

@tottilee5206 2 ай бұрын

Even come from 6 years ago, it is still the best. Thank you!👍

@TineWade 2 ай бұрын

You are very welcome. I'm glad you find my video helpful. Thanks for your comment. All the best. Regards, Tine

@taniabartley2965 5 жыл бұрын

the goal was achieved and I have a greater appreciation for use of these tools. I have used SWOT so often I was wondering what else but this approach is best for strategic planning. Thanks a million.

@TineWade 5 жыл бұрын

You are very welcome. I am glad you found my video useful. Thank you for your comment. All the best. Regards, Tine

@ekaterinemrulishvili9692 4 жыл бұрын

Extremely LOVELY drawings and extremely easy and clear explanation! Thank you so much! 😊👍

@TineWade 4 жыл бұрын

You are very welcome. Thank you for the comment. All the best. Regards, Tine

@annettadolowitz2642 6 жыл бұрын

Tine, thank you. This is well put together and I think my students will get a better idea of the role that strategic analysis plays in Strategic Planning.

@TineWade 6 жыл бұрын

Dear Annetta Dolowitz. You are very welcome. It is very rewarding to hear that you find my videos of value to your students' learning outcome. Thank you for sharing your comment. Regards, Tine.

@washprocleaningservices1850 8 ай бұрын

Thanks a lot Tina. I was actually struggling in class but this has been quite useful to me.😊

@hermionelee7159 6 жыл бұрын

Straight to the point. Good example and easy explanation for understanding. Thank you so much.

@TineWade 6 жыл бұрын

hermione lee, You are very welcome. I am pleased that you found the video useful. Regards, Tine Wade

@gladysmunodawafa9201 5 жыл бұрын

Very helpful in Project Planning and Management- learning has taken place-thank you.

@TineWade 5 жыл бұрын

You are welcome. Thanks for sharing your feedback.

@glaizafebre6077 5 жыл бұрын

lovely and very simplified! thank you for this video!

@TineWade 5 жыл бұрын

You are very welcome. I'm glad you find it useful. Regards, Tine

@serhancofamilychannel121 4 жыл бұрын

Many thank madame Tine WADE THIS IS VERY IMPORTANT AND CLEAR AND EXLAIN WELL THE STEEPS GO AHEAD

@TineWade 4 жыл бұрын

You are welcome. I am pleased you found the video helpful. Thank you for your comment. Kind regards, Tine Wade.

@ClayBowen 3 жыл бұрын

Very helpful video, Tine - you have such a great channel for marketing students! I love that you recommend further reading in the conclusion, too.

@TineWade 3 жыл бұрын

Thank you very much for your comment 👍. I'm very pleased to hear that you find my channel helpful for marketing students. And yes, further reading is always recommended. The video can only do so much. Regards, Tine.

@evancampbell7138 5 жыл бұрын

Cute video and lots of great, helpful information. Thank you!

@TineWade 5 жыл бұрын

Evan Campbell, I'm glad to hear that you found the video helpful. Thanks for leaving your feedback. Regards, Tine Wade

@NikhilKumar-qj4lm 3 жыл бұрын

i never comment on any video but i think this is one of the best video on youtube .crystal clear content. i was searching for organised content for so long.this is by far the best.

@TineWade 3 жыл бұрын

I am very pleased to hear that you found my video organised and clear. Thank you for leaving your comment. All the best. Regards, Tine

@jbfl541 4 жыл бұрын

Love this. Very clearly explained!

@TineWade 3 жыл бұрын

Thank you very much for your comment. I am glad you found the video useful. Regards, Tine.

@felixkangwa3315 2 жыл бұрын

Excellent stuff here...thank you. Bless you always

@TineWade 2 жыл бұрын

You're welcome. Thank you. Regards, Tine

@joanngracia9058 5 жыл бұрын

Thank you very much. This video explains well the important points I need to understand.

@TineWade 5 жыл бұрын

Hello Jo Ann. You are very welcome. I am glad to hear that you found the video helpful. Regards, Tine

@jasonxu7316 6 жыл бұрын

Hi Tine, your video is very helpful, I am English learner, besides the English , I also learnt some about the marketing knowledge. Thank you & Looking forward more excellent course!

@TineWade 6 жыл бұрын

Dear Jason Xu. You are very welcome. I am pleased to hear that you have found the video helpful. Thank you for sharing your comment. Kind regards, Tine Wade

@231mac 5 жыл бұрын

Thank you very much. Extremely helpful explanation.

@TineWade 5 жыл бұрын

You are most welcome. I am pleased to hear that you found it helpful. Regards, Tine.

@dehanseneviratne7563 6 жыл бұрын

Simple but excellent video presented in a very creative manner. Easy to learn. Super explanations.

@TineWade 6 жыл бұрын

Dear Dehan. Thank you for your feedback. I'm pleased to hear that you liked the video. Regards, Tine.

@eddennehy1531 3 жыл бұрын

Tine, this is excellent and a very much welcomed example of the correct application of the SWOT and TOWS matrix models. I will direct my students to this video. Thank you!

@TineWade 3 жыл бұрын

You are very welcome. And thank you very much for your comment, Ed. I am glad you think the video will be valuable in supporting your students' learning. I am interested to hear where in the world you teach? Regards, Tine

@eddennehy1531 3 жыл бұрын

@@TineWade Hi Tine, I am a lecturer in Ireland although given that we are teaching online now I feel like I could be anywhere! (www.itcarlow.ie/research/researchers/meet-researchers/dr-ed-dennehy.htm)

@TineWade 3 жыл бұрын

OK, great. Yes, I know - same here in Denmark. Lockdown, online teaching and exams, home schooling of own children.. Here's to better and brighter times ahead for all 👍😁

@miralalaa9766 Жыл бұрын

Brilliant! Thank you!

@TineWade Жыл бұрын

You are welcome 👍 I'm glad you found the video useful. All the best. Regards, Tine

@alexpupiales5757 6 жыл бұрын

I do not usually comment but this time is an exception. Great video! Thanks a lot Tine.

@TineWade 6 жыл бұрын

Dear Alex. You are very welcome. I am pleased to hear that you found the video useful. And thanks for leaving your feedback. Regards, Tine.

@tharakaappuhamy9093 5 жыл бұрын

Excellent video material - Thanks

@TineWade 5 жыл бұрын

You are welcome. I am pleased to hear that you find the video useful. Thank you for sharing your comment. Regards, Tine

@manghudart1329 3 жыл бұрын

Our professor tasked us to continue our SWOT into TOWS. Thanks for this simple lesson! The presentation are so good!

@TineWade 3 жыл бұрын

You are very welcome. I'm glad you found the video helpful and easy to understand. Thanks for your comment 👍. All the best with your studies. Regards, Tine.

@everettjoseph6400 2 жыл бұрын

I guess im asking the wrong place but does any of you know a tool to get back into an instagram account?? I was stupid forgot my password. I would appreciate any assistance you can offer me.

@ziondakota5210 2 жыл бұрын

@Everett Joseph instablaster ;)

@everettjoseph6400 2 жыл бұрын

@Zion Dakota Thanks so much for your reply. I found the site through google and im waiting for the hacking stuff now. Looks like it's gonna take quite some time so I will reply here later with my results.

@everettjoseph6400 2 жыл бұрын

@Zion Dakota it worked and I finally got access to my account again. I'm so happy! Thanks so much you really help me out :D

@ahmedmaged2998 6 жыл бұрын

thanks for your video give me good information for marketing knowledge i m waiting for more and more

@TineWade 6 жыл бұрын

Dear Ahmed maged. You are very welcome. I am pleased to hear that you found the video helpful in your learning of marketing. Thank you for sharing your feedback. Kind regards, Tine Wade

@muhammedrahil125 10 ай бұрын

Excellent video . Easy to understand. Thanks . Please continue creating such useful videos.

@TineWade 10 ай бұрын

You are welcome 👍 I'm glad you found the video easy to understand. Regards, Tine.

@patricklewis6007 7 жыл бұрын

Brilliantly explained

@TineWade 7 жыл бұрын

Dear Patrick Lewis. Thank you very much for your comment. I am pleased to hear that you found the video useful. Regards, Tine Wade.

@daviamurray 2 жыл бұрын

best out there! thank you

@ayethidasoe2117 Жыл бұрын

This video helps me a lot to understand well. Thanks for simple example

@TineWade Жыл бұрын

You are very welcome. I am glad you found the explanation simple and understandable.

@bignerymambo1213 4 жыл бұрын

very clear and good explanation, thank you very much.

@TineWade 4 жыл бұрын

You are very welcome. I'm glad you found the video helpful. Thanks for leaving a comment. Regards, Tine Wade.

@kerryjking6626 6 жыл бұрын

Well illustrated video together with a clear explanation Tine. However I'm left wondering how the Acronym TOWS is explained. We all know what SWOT stands for but no one has yet explained TOWS. I understand the TOWS exercise. but is it simply the reverse of 'SWOT' and with no other meaning than that or does it have its own?

@TineWade 6 жыл бұрын

Dear Kerry King. Thank you for your feedback. I am pleased to hear that you found the video clear and well illustrated. If I understand you correctly, you are asking whether I know why the TOWS is called just that. And unfortunately I don't have an answer, other than the obvious, that the letters are the same as in SWOT, as you also point out, and that the TOWS exercise is an add-on to the SWOT, so to speak. I have never met an explanation as to why the re-arranging of the letters has been chosen to name this very useful SWOT add-on. Maybe it is time, that someone re-named this SWOT add-on exercise in a way that makes more understandable sense. Let me know if you come up with a good suggestion :-) Kind Regards, Tine Wade.

@user-gw6ro9jp2n 2 жыл бұрын

Very clear explanation and nice drawing, my students will love it. lovely, thank you very much

@TineWade 2 жыл бұрын

You are very welcome. I'm glad to hear that you believe your students can benefit from it. All the best. Regards, Tine.

@Handleful 3 жыл бұрын

Informative. Thank you!

@TineWade 3 жыл бұрын

You are very welcome. I'm glad you found the video informative 👍. Regards, Tine

@robdogzagreen2966 3 жыл бұрын

Thanks very much - good information which is well presented and enjoyable to learn

@TineWade 3 жыл бұрын

Thank you very much for leaving your comment. I am glad you found the video useful. Regards, Tine.

@gamal01 4 жыл бұрын

lovely. Thanks much from an MBA student.

@TineWade 4 жыл бұрын

You are welcome. I am glad you found the video useful. Regards, Tine Wade

@tomonorialexander4610 3 жыл бұрын

Simply amazing! The information was precise and valuable. 👍 Just what I needed

@TineWade 2 жыл бұрын

I'm glad you found my video helpful. Thank you for leaving a comment. Regards, Tine.

@emilycarter8922 2 жыл бұрын

You might want to watch this kzfaq.info/get/bejne/ipegdJWFq6utm4k.html

@rafaelfaria611 5 жыл бұрын

Congratulation for your presentation. Your slides were very well done

@TineWade 5 жыл бұрын

Thank you for your comment. I am pleased to hear that you like the video. Regards, Tine

@joseroyal877 2 жыл бұрын

Very well explained. Thank you.

@TineWade Жыл бұрын

You are very welcome. Thanks for leaving a comment. Regards, Tine.

@language_and_society 3 жыл бұрын

excellent video thank you so much!

@TineWade 3 жыл бұрын

You are very welcome. I'm glad you liked the video. Thanks for leaving a comment. Regards, Tine.

@nancys9566 5 жыл бұрын

Wonderful video with very clear and informative.. I loved the PPT, time taken to give to the point information, and example. Thanks A ton 👍👌I have subscribed you so I don't miss any of your knowledge sharing..

@TineWade 5 жыл бұрын

You are welcome. And thank you for sharing your comment. Regards, Tine.

@lamigarba5725 5 жыл бұрын

Thank you for your Teaching.

@TineWade 5 жыл бұрын

You are very welcome. Thank you for your comment.

@conchitaholloman5278 5 жыл бұрын

Excellent presentation

@TineWade 5 жыл бұрын

Thank you for your comment. I am pleased that you found the video useful. Regards, Tine

@Wisdombluetooth 4 жыл бұрын

Thank you Tine!

@TineWade 4 жыл бұрын

You are very welcome 😊👍

@lucianapeck1152 3 жыл бұрын

thank you for the video, it was really helpful and simply done :)

@TineWade 3 жыл бұрын

You are very welcome. I'm glad you found it helpful. Thanks for leaving a comment. All the best. Regards, Tine.

@lyndonrisser2049 2 жыл бұрын

#Brilliant

@TineWade 2 жыл бұрын

Glad you liked my video 😁👍 Regards, Tine

@live-englishclasses25years80 4 жыл бұрын

Great video, thanks

@TineWade 4 жыл бұрын

You are very welcome. Thank you for your comment. Regards, Tine

@zebjo15 2 жыл бұрын

ty for teaching me genji sensei!

@TineWade 2 жыл бұрын

You are very welcome :). Regards, Tine

@TheBonsaibeginner 4 жыл бұрын

Thanks for clear explanation

@TineWade 4 жыл бұрын

You are very welcome. Thanks for leaving a comment. Regards, Tine Wade

@zionegbeyemi7339 6 жыл бұрын

Well detailed out, thank you...

@TineWade 6 жыл бұрын

Dear Zion Egbeyemi. You are very welcome. I am pleased to hear that you found the video useful. Regards, Tine.

@hmartwoodson8567 3 жыл бұрын

Thank you so much Tine

@TineWade 3 жыл бұрын

You are very welcome :). Regards, Tine.

@harshoza499 6 жыл бұрын

helpful. Thank you.

@TineWade 6 жыл бұрын

Dear Harsh oza. You are welcome. I am glad you found the video helpful. Regards, Tine Wade.

@dapoadelokun4124 6 жыл бұрын

Good.

@kari8070 3 жыл бұрын

That's fantastic dear!

@TineWade 3 жыл бұрын

Thank you. I am glad you liked the video. Regards, Tine.

@noyalantony8000 10 ай бұрын

Wonderful explanation dear Tine🎉

@TineWade 10 ай бұрын

Thank you very much. I'm pleased you like it. Regards, Tine.

@royfu6001 3 жыл бұрын

thanks very much

@TineWade 3 жыл бұрын

You are very welcome. Regards, Tine.

@exploringhimalayas3403 Жыл бұрын

helpful in my research on tourism

@TineWade Жыл бұрын

I'm glad you found my video helpful. And thanks for leaving a comment. Kind regards, Tine

@AnwayPramanik 5 жыл бұрын

Thanks Tine!!

@TineWade 5 жыл бұрын

You are welcome.

@4everdeez 3 жыл бұрын

Love it

@TineWade 3 жыл бұрын

I'm glad to hear it. Thanks. Regards, Tine

@trainingkelaspintar7249 Жыл бұрын

sangat bermanfaat

@afraxafrax6444 Жыл бұрын

God bless you

@TineWade Жыл бұрын

Thank you :)

@yenghuakuexkhlaos4251 5 жыл бұрын

Very nice

@TineWade 5 жыл бұрын

Thank you. Regards, Tine.

@i.rozaity8110 6 жыл бұрын

you help me lot. thanks btw! =)

@TineWade 6 жыл бұрын

Dear i. Rozaity. You are welcome. I am pleased to hear that the video helped you. Regards, Tine

@komkrichsilathongphd5362 4 жыл бұрын

Thanks

@TineWade 4 жыл бұрын

You are very welcome. Regards, Tine.

@torbenmrk410 4 жыл бұрын

Tusind tak.denne hjalp mig i min case til ledelses modulet Det Stratetiske Lederskab.

@TineWade 4 жыл бұрын

Velbekomme. Det glæder mig at høre, at du kunne drage nytte af min video i forbindelse med din case. Pøj pøj med det. Vh Tine

@torbenmrk410 4 жыл бұрын

@@TineWade tusind tak. Det er et svært modul så det får jeg brug for..😉👍

@DanishAli-001da 3 жыл бұрын

nice description

@TineWade 3 жыл бұрын

I'm glad you liked the video. Thanks for the comment 👍. Regards, Tine.

@DanishAli-001da 3 жыл бұрын

@@TineWade So welcome your new subscriber 🥳🥳🥳

@TineWade 3 жыл бұрын

@@DanishAli-001da Welcome to you, new subscriber 😁👍

@DanishAli-001da 3 жыл бұрын

@@TineWade 😂😂 Thanks Alot

@Top3Tourism Жыл бұрын

Hi Tine! Thanks for sharing this great video :-) My name is Dr. Øyvind Grønflaten, and I develop courses for one of Norway’s biggest providers of online education. Is it ok for you if I make this video available to our students via our digital learning platform? It will be embedded just below our own content, so you will receive full credit and the benefit of additional views and likes. Best regards!

@TineWade Жыл бұрын

Hi Dr. Øyvind. Thanks for the comment 👍 and yes, of course. Feel free to share/ embed any of my videos on your platform. I'm glad you find it suitable for your students. Best regards, Tine.

@Top3Tourism Жыл бұрын

@@TineWade Thanks a lot! :-)