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Has music ever made you feel a certain way, think a certain way, or do something? That may seem like an obvious question if you’ve arrived at this video description, but it’s an important one to ask when writing music for advertisements, movies, or TV. In this video from the Berklee Online course, Songwriting Sync Success: The Art and Craft of Licensing, Film/TV, Advertising, and Production Music, instructor Bleu McAuley shares a memory from his childhood about how a song by Poison is still such an emotional attachment to the memory. The anecdote is lighthearted, but it’s not insignificant, because the same tools that are used in conventional composition styles can be applied when writing for advertisements and sync licensing, says Bleu, and the main focus in advertisements and sync licensing should be to engage with your desired audience. What message are you trying to send? Who are you trying to send this message to? How are you trying to make them feel? And so on. If you can write and record songs that make an audience feel or think a certain way (and especially prompt them to want to do something!), then you have the skills that advertisers and music supervisors for movies and TV are looking for!
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ABOUT BLEU McAULEY:
Bleu is an award-winning songwriter, producer, composer, and recording artist. He has had songs released with Gold- and Platinum-selling acts such as Demi Lovato, Big Freedia, the Jonas Brothers, Selena Gomez, and K-Pop idols, amongst many other celebrated artists. Once signed to Columbia Records, Bleu has released six studio albums, various cult side projects, and now often works directly with some of the biggest labels, film/TV studios, and show runners in the industry. His music has been featured by networks and brands all over the world including eBay, Swarovski, Bose, and hit shows like “Shameless,” “The Good Place,” and “Insecure.” Bleu wrote and/or produced all the songs for Disney’s “Legend of the Neverbeast,” including a duet with Grammy-nominated KT Tunstall, and he recently signed on to co-score his first HBO docuseries. Bleu has songs coming out with Island Records artist OWENN, the legendary Kate Pierson of the B-52’s, indie phenoms Lola Blanc, Gothic Tropic, and Mike Taylor, as well as the release of a new solo record.
About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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advisors@online.berklee.edu
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Sync Songwriting | Songwriting | Production Music | Custom Songwriting | Marketing | Advertisers | Music for Advertisements | Bleu McAuley | Poison | Demi Lovato | Big Freedia | Jonas Brothers | Selena Gomez | KT Tunstall | OWENN | Kate Pierson | The B-52’s | Lola Blanc | Gothic Tropic | Mike Taylor | Berklee College of Music | Berklee Online