In this thought-provoking episode of SystemShift, we sit down with millionaire businessman João Paulo Pacifico, who dares to challenge the status quo of conventional economic wisdom. With a narrative that unfolds the hidden layers of financial markets, João Paulo delves into his personal journey through the 2008 financial crisis, revealing the stark dehumanisation embedded within the system.
A pivotal moment during the crisis prompted João Paulo to critically evaluate the ethics of capitalism, leading him to establish Gaia. This venture stands as a beacon of hope, founded on the core principles of empathy and sustainability, with a bold aim to redefine what success looks like in the business world.
Throughout the conversation, we debunk the myth of the lone genius behind innovation, highlighting instead the collaborative spirit that drives real breakthroughs. João Paulo passionately critiques exploitative financial practices and makes a compelling case for impact investing as a viable path forward. This episode is a deep dive into the pressing need for business models that honour our collective responsibility to both people and the planet.
Join us as we explore these critical themes, offering insights that challenge our perceptions and inspire action towards a more equitable and sustainable future.
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